Recently, the entertainment industry in the mainland has undergone tremendous changes. Hunan, Zhejiang, Jiangsu, Shanghai and other satellite televisions were interviewed, "Happy Base Camp" was suspended, and "Every Day Upward" kicked away Wang Yibo and Zhang Wei, and returned to Friday as a cultural and educational program.
Many netizens expressed super approval of this rectification, feeling that the previous program was too impetuous, nutritious, blindly doing games, and excessive entertainment.
In view of the current situation of mainland variety shows, Huo Qigang recently invited Wang Zulan, a high-level tvb, to talk about the human understanding of business and art on the YouTube channel.
Wang Zulan broke the news that when he first came to the mainland in 2011, it was the most exuberant era of variety shows, which opened his eyes. He said: "At that time, the advertising cost of a program in the market could go to more than 3 billion, and the advertising revenue of a TV station could go to more than 10 billion a year, which was the most golden age." ”
Wang Zulan also pointed out that the mainland's "live streaming with goods" is a unique industry in the world: "In the world, you can't see that there will be such a thing as live streaming with goods in other places. ”
In this regard, Huo Qigang questioned: "In the past, there were not things for sale on TV. ”
Wang Zulan explained: "We call it 'TV shopping', 'TV shopping' does not have the current big data, you think about it, now is through you to watch the video website, slowly take you to buy things." I think there are many places in foreign countries, and there are not yet... The goods you bring with you in foreign countries are all made in China. ”
Huo Qigang also mentioned that he and his wife Guo Jingjing participated in mainland variety shows a few years ago, bluntly saying that it was because he had experienced many things, but he had not yet been involved in the entertainment field, so he would try it. Huo Qigang also stressed that the mainland's variety shows really have a large scale of investment and a high professional standard.
Seeing the discussion between the two for mainland variety shows, netizens also talked about it. Some people complained that Wang Zulan had little knowledge: "It is really less knowledgeable, and foreign countries have a lot of independent sales channels." ”
However, some people also feel that Huo Qigang is not right, and the message said: "Mr. Huo does have little knowledge, live streaming with goods and TV with goods, the essential difference is to strengthen the real-time interaction between people." Wang Zulan himself has the material, he opens the mainland market and then kills back to Hong Kong, Huo Qigang is eating the old money. ”
In fact, when Wang Zulan went to the mainland ten years ago to develop, he became popular with "Hundred Changes big coffee show", and then he added the icing on the cake with "Running Man", and it was a critical period for major variety shows to confront each other. Each David TV fights for the bigger stars, whose programs are more interesting, who has higher ratings. If the TV station does not have the ability to plan a variety show, it will run to South Korea to buy copyrights, and changing a set of "clothes" and changing its name can attract countless traffic.
But when Huo Qi first went to the mainland to participate in variety shows, the fiercest limelight had passed, and the major programs were varied, and the ratings of the outdoor reality shows he and Guo Jingjing participated in were also average.
In addition to receiving soft variety shows in the mainland, Wang Zulan also dabbled in live broadcasting with goods, live broadcasting himself, taking his wife Li Yanan to live broadcast together, and even opened a personal Cantonese account in Guangdong, named "Wang Zuhong", and the new media platform played 6 to fly. Huo Qigang's understanding of variety shows and network goods is definitely far less than that of Wang Zulan.
Nowadays, the entertainment industry has ushered in a major rectification, and celebrities have to behave in a disciplined manner, collect gifts and evade taxes; variety shows prohibit underage children as selling points, and the drama of marriage and love dog blood tearing is difficult to stage. Taking Hunan Satellite TV as an example, according to financial media reports, the market value of Mango Super Media has shrunk by more than 90 billion yuan, and mango station after the adjustment and de-entertainment of ace variety shows, how to take this road of cutting thorns and thorns, let the outside world pay much attention.
Ten years ago, the mainland entertainment industry flourished, which made many Hong Kong stars marvel, but over time, the entertainment industry has become deformed, and many shows and even artists have gone astray. Of course, internal entertainment will usher in a big change, I believe that in the future, our program production will be more sophisticated, and the golden age of tens of billions of advertising fees may reappear.