Loading...
▶︎Recently, the "top stream" coconut tree in the beverage industry was fined 400,000 yuan by the market supervision department for allegedly using words that violated public order and good customs in the advertisement, and repeatedly appeared on the hot search list, which attracted a lot of attention. In fact, when it comes to coconut palm coconut water, everyone naturally thinks of its earthy packaging and exaggerated advertising words. The coconut tree that has been fined for the packaging of the advertising slogan is not once or twice, but these "fines" further exaggerate its influence.
▶︎In recent years, with the rise of live streaming, Coconut Tree has also opened its own live broadcast room. But unlike other live broadcast rooms, the coconut tree live broadcast room only dances and does not bring goods, no wonder some people say that they are "pure rubbing" and do not sell goods! Of course, the style of the coconut tree live broadcast room is also as "rubbing" as their product packaging, which has caused a lot of controversy!
▶︎ After the advertising slogan "rubbing the edge" fine incident, the style of the coconut tree live broadcast room has changed greatly, which handsome men and beautiful women are still dancing, but they are all tightly wrapped, and there is no feeling of "rubbing the edge" at all, like a silent "response" to the punishment. However, many "old iron fans" in the live broadcast room shouted for the coconut tree, and the style is a normal aesthetic,!
▶︎ Beijing netizens, if the coconut tree rubs the edges, then the live broadcast of so many women on Douyin will be directly involved in pornography
[捂脸]
▶︎Guangdong netizens, Coconut Tree Group, you should be satisfied now [laughs]
[Like]
▶︎ Hunan netizens, why don't you go to the auto show and be fined?
[捂脸]
▶︎ I have to say that the marketing methods of coconut trees are really very clever, which makes people feel that they have to be convinced and helpless, no wonder some people say that they are marketing ghosts!
▶︎
▶︎ Do you think they are soft for the coconut tree to repeatedly "rub the edges" to the live broadcast room and become strict? Or do you think their live broadcast is really "rubbing the edges"? Feel free to share your thoughts and feelings in the comment section. #头条创作挑战赛#