At the Expo, Fosun Travel & Culture showcased Fosun's deep cultivation in the tourism industry. As one of the leaders in the field of global leisure and vacation, and as an "old friend of Jinbo" who has participated in the exhibition for two consecutive years, Foliday will once again join hands with its world-renowned brands to debut in the 8.2h service trade exhibition area of this expo with international, high-end, ecological and digital innovative cultural tourism products, focusing on the upgrading needs of domestic tourism and vacation consumption, helping the high-quality development of Chinese cultural tourism, and promoting the construction of a domestic and international dual-cycle pattern.
Internationally renowned brands including Club Med Inc. in France, Thomas Cook in the UK, Casa Cook and Cook's Club in Greece, Atlantis, etc., will showcase their unique brand power and their innovative cultural tourism products that combine the needs of the Chinese market with local natural and cultural endowments.
As the first project of club med located in Fuyou City, Lijiang Resort will be fully integrated with the rich business formats in Fuyou City in the future, and truly become a leading product to meet the quality of vacation life of future families. At the same time, for Lijiang, Lijiang Club med and Fuyou City will rely on the advantages of Lijiang's tourism resources to help the transformation and upgrading of Lijiang cultural tourism with international and high-end innovative products, and achieve the goal of building a world cultural tourism city.
From this, it can be seen that in the hive city, the tourism hive project is the specific scene of the in-depth collaboration with Fosun Travel culture industry. It is also an important embodiment of the honeycomb project to achieve multiplier effect through industrial synergy, empower regional industrial upgrading through industry-city integration, and help urban development.
Behind the products full of oriental aesthetics, there is an important core logic that unifies them: these shining good products are the results of Fosun's in-depth industrial operation + industrial investment. Relying on these products, Fosun has created a complete and diversified happiness ecosystem that aggregates global high-quality resources. This system, through the integration of industry and city, has become a new engine to empower the future development of the city. For example, the Zhuhai Cultural Beehive Project, the area is positioned as the ecological new city in the west of Zhuhai, the future central residential area. The project will introduce the time-honored commercial resources and advanced operation concepts of China under Yuyuan Co., Ltd., and create the first scene block in Zhuhai West District with history, culture, art design as the theme and Lingnan style as elements, providing an international, diversified and high-quality lifestyle for the Greater Bay Area. It is precisely by relying on the industrial ecology of Fosun's great happiness plate that the cultural industry in the Greater Bay Area is empowered through the integration of industry and city.
Focusing on the vision of "making global families healthier", fosun Health is deeply involved in the industrial upgrading and urban development of hive cities, helping a number of healthy hive projects to achieve urban industrial upgrading and bringing healthy and happy life scenarios to consumers. Taking Suzhou Wuzhong Taihu New Town Health Hive as an example, the project will build Suzhou Xingchen Children's Hospital, which is jointly operated by Fuxing Real Estate development and Fosun Health, relying on the resources of Shanghai Xingchen Children's Hospital and The Children's Hospital Affiliated to Fudan University to provide high-quality professional medical services. This project realizes the in-depth synergy and mutual empowerment of Fosun Hive's "industry + real estate" playing style, and also represents fosun pharma and Yuyuan shares, two listed companies under Fosun, to promote urban industrial upgrading with the model of hive city and create a specific presentation of a happy life scene.
At the Expo, Fosun's hive city concept of "introducing excellent global industries and boosting China's urban renewal" is deeply combining the integration value of the Expo's "Haina Baichuan" with Fosun's "industrial hiveization and hive industrialization" integration playing method, and realizing the multiplier effect value through industrial synergy.
For the hive, the hive should be industrialized, the industry should be hive, the business should be digitized, and the development should be ecological. Inside the Hive, the synergy of the industrial ecology formed with the entire Fosun has always been emphasized. Strive to bring about a "multiplier effect" with product innovation and a combination of diversified formats, and only by realizing the "multiplier effect" of the city can the true value of the hive be brought into play.
The hive city needs to closely focus on the industrial layout, mainly focusing on the four major industrial ecosystems of "health, happiness, wealth and intelligent manufacturing" deeply cultivated by Fosun. As a result, the hive project is closely linked to the industry, so that the industry and the city can be integrated with each other, and can also bring consumers a new way of life.