"August 15, chrysanthemum crab fat." With crabs coming to market everywhere, where can you eat hairy crabs that are truly reassuring? Recently, the reporter visited the crab breeding waters of yancheng great longitudinal lake and found that the waters of the large longitudinal lake are turquoise, the water quality is pure as a mirror, the climate is pleasant, the aquatic grass is luxuriant, the snail clams and small fish are abundant, and it is the ideal "water palace" for hairy crabs to settle and grow. The hairy crabs grown here are tender, delicious and nutritious, making them the best choice for food lovers.
Ecological lakes raise ecological crabs
Yancheng Great Longitudinal Lake is the largest and deepest lake in the Lixiahe river area. With its tranquil and far-reaching artistic conception, idyllic and beautiful scenery, and elegant charm, it attracts many tourists to come to visit.
Hairy crabs here
Survival water quality is excellent
The territory of Yandu District is crisscrossed with lakes and ditches, and the water quality is excellent. The water quality in the territory meets the fishery water quality standards, especially the water transparency of the Great Longitudinal Lake is high, the water quality is the best, it is an important drinking water source in Yancheng District, and the water quality reaches the national class II drinking water standard, and its nitrite is 0.01 mg/l, the dissolved oxygen average is 5.5-7.5 mg/l or more, the suspended solids average is about 20 mg/l, the total hardness is 7.5 German degrees, the pH is 7.2-8.1, and it is particularly rich in calcium and trace elements such as magnesium, selenium and zinc. Song Changtai, president of the Yancheng Longitudinal Lake Hairy Crab Industry Association, said in an interview with reporters: "The Ministry of Agriculture and the provincial and municipal environmental monitoring departments have to conduct multiple sampling inspections of the water of the Great Longitudinal Lake every year, and also test the underwater soil, which has been qualified for seven or eight consecutive years. All test samples are sealed and sent to Nanjing and Shanghai, and there is no room for error. The excellent water environment is an important guarantee for the fresh and sweet characteristics of hairy crabs in the great longitudinal lake.
Natural bait is plentiful
The reporter learned that among the wildlife resources in the lake area of the Great Longitudinal Lake, there are 18 kinds of aquatic plants such as carp, crucian carp, bream, bream, catfish, bream, loach, etc., especially the aquatic biological resources are abundant, and there are 20 kinds of submerged plants such as reeds, pudding grass, white grass, artemisia grass, water chestnut and other aquatic plants; there are 5 species of floating plants such as coriander, lotus root, and diamond horn; there are bitter grass, rotifer black algae, Malay eye vegetables, goldfish algae, pine grass, yellow silk grass, polygrass and other submerged plants; and there are 6 kinds of floating plants such as duckweed, locust leaf ping, water floris, and water hyacinth; and there are also water peanuts, There are 9 kinds of wet plants such as water celery. There are more than 50 species of plankton such as various tiny silicon, nail, blue, green algae and so on in the water, of which diatoms are the most, green algae are the second; among the zooplankton, there are protozoan rotifers, branches, flexors, etc.; underwater in addition to water earthworms, rocking mosquito larvae, sand silkworms, as well as snails, river mussels, clams, etc., providing hairy crabs with rich natural bait and climbing edges and hidden places.
The breeding process is standardized and unified
The reporter's investigation learned that farmers in the waters of the Great Longitudinal Lake have a set of standardized control procedures for crab farming, and government departments also have strict regulatory measures. In June 2014, the Yancheng Hairy Crab Industry Association was established by 126 hairy crab farmers, which changed from the pattern of scattered sand and separate arrays in the past to the brand development path of gathering sand into towers and concentrating forces. According to the requirements of the association's charter, all members who use the "Great Longitudinal Lake" brand must strictly follow the standards issued by the association when breeding clear water hairy crabs. This set of standards is divided into three categories: breeding technical specifications, breeding base conditions, and hairy crab standards. In addition to the recognized requirements of "pollution-free" and "ecological feeding", the standard even has detailed requirements for the placement of feeding feed, which must be "not stacked and not against the wall". The association also tracks the quality of hairy crabs sold by member bases. Each hairy crab in the large longitudinal lake has a traceable foot ring, each foot ring is embedded with a chip, scan the chip with a mobile phone program, and can be directly connected with the information center of the General Administration of Quality Supervision, Inspection and Quarantine to verify the origin, specifications and quality of the purchased crabs. Let every consumer be able to buy with confidence and enjoy the true fun between the taste buds.
Five major e-commerce platforms boosted
Large longitudinal lake hairy crab share
With the advent of the era of online shopping, online sales have become one of the main channels for the marketing of hairy crabs in the Great Longitudinal Lake. According to Song Changtai, since 2015, the brand construction of hairy crabs in the Great Longitudinal Lake has closely focused on the general idea of "making excellent products, calling out brands, expanding the industry, expanding the market, and increasing benefits", striving to create high-quality brands, strongly carrying out publicity and promotion, and focusing on broadening marketing channels.
The reporter learned that in 2015, with the help of five well-known e-commerce platforms such as Tmall Mall, Jingdong Mall, Suning Tesco, WeChat Mall, and SF Preferred, the hairy crab of the Great Longitudinal Lake opened a brand flagship store and a franchise store, implemented e-commerce gift marketing, and carried out online crowdfunding marketing activities. More than 50 new hairy crab online sales stores were added to the Longitudinal Lake, and e-commerce sales exceeded 10 million yuan, and Yandu District was rated as "China Hairy Crab E-commerce Demonstration County". What is more worth mentioning is that the newly opened 3 direct sales windows in Beijing, Shanghai and Shenzhen have contributed to the establishment of direct supply cooperation between 15 medium and high-end catering enterprises inside and outside the province and the member units of the Hairy Crab Industry Association of the Great Longitudinal Lake, and the market share of hairy crabs has continued to increase.
The person in charge of the hairy crab e-commerce platform in the great longitudinal lake told reporters that since the opening of the catch of hairy crabs in the large longitudinal lake on September 5 this year, the direct sales of Chen Changrong hairy crabs offline stores have been about 1,000 kilograms per day, and the direct sales of Yuqi offline stores have been about 700 kilograms per day. The online sales situation is even more hot, and the single-day sales of the three major e-commerce centers under the brand sales of hairy crabs in the great longitudinal lake have exceeded 5,000 kilograms. The tmall mall, Jingdong mall, Suning Tesco, WeChat mall, SF preferred five major e-commerce platforms under the Longitudinal Lake Hairy Crab Industry Association also have a blowout state every day, the current online sales have exceeded 3,000 kilograms in a single day, and the online sales of hairy crabs in the Great Longitudinal Lake this year should not be a problem.
Hairy crabs in the great longitudinal lake
Going abroad is well received
On November 22, 2015, the 100 kg adult crab from the Hairy Crab Export Base of Yancheng Grand Longitudinal Lake successfully cleared customs and flew directly from Yancheng Airport to Incheon, South Korea. On the morning of November 26, the hairy crabs of the Great Longitudinal Lake successfully entered the customs in South Korea, and at 12:00 noon on the same day, all 100 kilograms of hairy crabs were subscribed by inCheon citizens, and the Korean Good Agricultural Company urgently contacted to continue to place orders. The reporter learned that this is the first batch of orders for hairy crabs in the great longitudinal lake since obtaining export qualifications, which has opened the curtain on the hairy crabs in the great longitudinal lakes to go abroad and open up overseas markets.
Song Changtai, president of the Yancheng Longitudinal Lake Hairy Crab Industry Association, told reporters: For the export of live hairy crabs, the requirements of the General Administration of Quality Supervision, Inspection and Quarantine are extremely harsh. In the process of registering the aquatic animal export filing base of the inspection and quarantine agency, it can be said that it took a lot of energy. To really open up overseas markets, it is still the product itself, and only by virtue of excellent quality can the brand gain a firm foothold abroad. Good water, good food, and the whole ecological breeding process ensure that every hairy crab in the large longitudinal lake is a fine crab, a healthy crab, and an ecological crab.
At present, in addition to the successful cooperation with South Korean merchants, the hairy crab export base of Dazhonghu Lake has also come to investigate and negotiate with merchants from Hong Kong, Taiwan and other places. The rapid expansion and strengthening of the foreign trade of hairy crabs in longitudinal lakes will play a very important role in further enhancing the brand image and promoting the healthy and sustainable development of the hairy crab industry in longitudinal lakes.
Yangtze Evening News special reporter Ding Zhi Wang Lei