Last year, Xu Zheng sold the copyright of "囧Mom" to the Internet for 600 million, and asked everyone to watch a movie for free, but he did not want to move the cheese of the cinema, which was boycotted by the theater alliance.
But Xu Zheng's step has opened up a new path for the distribution of many movies.
For example, this year's Spring Festival theater competition is extremely fierce, like Andy Lau starring in "Surging Crowds" because the pre-sale results are not ideal, can not get the scheduling rate, so many small-cost movies have retreated and chosen to release online.
More representative are "The Legend of Debao of Shaolin Temple" starring Wang Baoqiang, "Counterattack" directed by Zhao Wenzhuo and "Diary of Fortune" directed by Song Xiaobao.
Although the reputation of these films is not satisfactory, in time, I believe that the quality of the movies launched on the Internet will definitely rise, and these movies are of positive significance as a test of the waters.
Among the three movies mentioned above, the one with the best reputation is Song Xiaobao's "Fortune Diary".
The movie sold online for 12 yuan, the membership price was 6 yuan, and Pigo watched the whole film with extremely low expectations.
This movie is a typical "sketch movie", it is good to pick out any one fragment alone, but stitched together, the sense of fragmentation is obvious, and the connection is not natural enough. However, all this does not affect its "laughing fruit".
After watching "Fortune Diary", I was deeply touched, my feelings mainly came from outside the movie, and there are three keywords I want to share with you.
The first key word: low self-esteem
Song Xiaobao and Jia Ling are now the top comedy sketch actors, the two are only one year apart in age, and they invariably embarked on the road of directing, and their first works chose comedy with laughter and tears.
Coincidentally, "Hello, Li Huanying" is about the love between mother and daughter, and "Diary of Fortune" is about the love of father and son.
Why did Jia Ling choose to fight in the theater, but Song Xiaobao avoided its sharp edge and chose to go online?
Pico tends to think that it is because of the inferiority complex in his heart.
Friends who have watched "Hello, Li Huanying" know that Jia Ling's parents are factory workers, which is a standard middle class in the 80s when she was generally poor, and Jia Ling was not so fat when she was young, and she looked very beautiful, so she also created her sunny mentality.
And Song Xiaobao was born in a rural area of Tonghua City, Jilin Province, he dropped out of school in the second year of junior high school to work in Shenyang, thin and black, he was inferior from childhood, and he was accustomed to seeing people during his part-time job, and he had the opportunity to learn to perform at the age of 19.
Later, although he worshiped Zhao Benshan as a teacher and his career took off, the inferiority in his bones has always remained.
Pigo has watched Song Xiaobao's live broadcast several times, and he can still feel this kind of personality from his daily conversation.
In "Diary of Fortune", it can be seen that Song Xiaobao's creative posture is very low, and many plots are not made up out of thin air, but come from the real experience of his youth, and this inferiority complex in his bones is particularly moving once it is shown through the work.
The second key word: ambition
Song Xiaobao's act of directing is unexpected, but in fact, it is not very new.
In my heart, Song Xiaobao has always been an ambitious comedian, don't look at him on the stage to squeeze his eyebrows and abuse himself, but also joke about his appearance, but in fact, there is a pursuit in his bones.
The most impressive thing is the performance in "Happy Comedians", in the first season, Shen Teng relied on the strong text support of Happy Twist, all the way through the barrier, and received countless applause.
In contrast, Song Xiaobao's means of teasing are not so advanced, or the traditional two-person set.
But I remember very clearly, in the final, Song Xiaobao abolished his martial arts and performed a mime "Life", the whole process did not have a single line, that is, he conquered the audience by physical performance, although he finally lost to Shen Teng, who was more powerful, but at that moment I saw his ambition and couldn't help but respect him.
Now comedians like Jia Ling, Song Xiaobao and Chang Yuan have turned to directors, and many people have complained that the threshold for directing is too low.
In my opinion, this statement is half right.
It should be: the threshold for directors of literary and art films is very high, and the threshold for directors of commercial films has always been very low.
Cameron, the god we know, was a former truck driver and later turned director through self-study. There is also Quentin, who opened a video store before, and was stunned to watch thousands of movies and debuted as a ghost director.
Therefore, the director threshold of commercial films is almost zero, theoretically, as long as you open the mobile phone camera, you can also become a director, and the current short video is rampant reflecting this fact.
Of course, in addition to self-directing and self-acting, most commercial films still have to select directors, in addition to the director's directing skills, but also value the director's fame and box office appeal.
However, whether it is signed by the production company to be responsible for directing work, or self-directed by self-directing, the hero does not ask the provenance, in this era when the box office is king and word of mouth wins the traffic, as long as you can come up with works recognized by the audience, you are a good director.
Comedian Jia Ling made an 8.2-point "Hello, Li Huanying"; the host-turned-Dapeng filmed an 8.0-point "Auspicious Ruyi"; racing driver Han Han filmed a 7.1-point "After the End".
No matter what kind of identity they have before, but under the evidence of the reputation of the work, they are excellent directors.
And for an ambitious artist like Song Xiaobao, the path of directing is the path they will inevitably follow, whether successful or not, I send my respects.
The third key word: hugging
"Fortune Diary" looks like a small-budget movie, but there are many stars in it.
Ma Li, Sha Yi, Zhang Yishan, Xiao Yang, Allen, Wang Zulan, Wei Xiang and a group of other comedians came to support.
Is Song Xiaobao's card face so big?
Maybe there is, but Pi Ge feels that it is mainly because of Zhao Benshan, who invested in this film and stayed in the crew for a few days.
Song Xiaobao sang on the stage, and Zhao Benshan pressed the line behind the stage.
Although Uncle Benshan is not at the peak, Yu Wei still exists, and so many stars should all look at his face to participate in this film.
The party fights against differences and hugs the group for warmth, which is a human drama that has been staged countless times in human society, and it is not uncommon in the show business circle.
A good hug can play the effect of 1+1>2, take the recent "Hello, Li Huanying" for example.
Before the release of the film, Jia Ling was ridiculed as a comedian without a representative work, Chen He suffered a heavy blow to his acting career because of private life problems, Zhang Xiaofei and Xu Juncong participated in the "I am an actor" competition, one was worn by his teammates, and the other was angered by Li Chengru.
However, these people huddled together to make a movie, Jia Ling became China's first box office female director, Zhang Xiaofei became the big heroine of the movie, and also attracted a lot of flies, Xu Juncong also had the opportunity to continue to show his comedic talent, Chen He can also slowly come out of the trough and regain everyone's recognition.
Such a group, I raise my hands and feet to support, the essence is still to help filmmakers return to their basic positions, which has a positive effect on the showbiz and the market.
In turn, the bad hug makes the audience eat the flies.
Far away, it is the "knife insertion teaching incident" of Yin Xiaotian in 2012, when Yin Xiaotian and Bian Xiaoxiao clashed on the set, and many artists stood in line in advance without understanding the truth.
Later, the conflict video was exposed, Yin Xiaotian was innocent, but the gang lost their voices, Yin Xiaotian's career was destroyed, until last year, he won the Golden Rooster Award for Best Actor with "Heroes of Fire", and saw the dawn.
More recently, it is time to talk about the "Ferryman" incident in 2016.
This film supervised by Wong Kar-wai, with a Douban score of only 4.1, is an undisputed bad film.
Wong Kar-wai retweeted the film on social media with the caption: "I like it. ”
Then half of the entertainment circle people went out, including Yang Yang, Li Yifeng, Yang Ying, Liu Yifei, Fan Bingbing, Huang Xiaoming, Liang Chaowei, Li Chen, Chen Kun, Feng Shaofeng, etc. dozens of stars have forwarded, with the text "I also like."
Only when Wang Chuanjun forwarded it, he was accompanied by a sentence of "I don't like it", because he did not take sides and did not hold the group, he suddenly became the target of everyone.
Some people say that Wang Chuanjun's emotional intelligence is too low, but I think he is like the child who tells the truth in "The Emperor's New Clothes".
Let's go back to "Diary of a Fortune", the same star hugging group, the stars in this movie are also playing a good level.
For example, Song Xiaobao, almost did not show the comedic side in this film, played a completely small person, the scene of arguing with his son, he had tears in his eyes, really poked my heart.
For example, Ma Li, playing a role similar to that in "Charlotte Troubles", but adding a little charm.
For example, Sha Yi played a nasty second uncle, and the last 1v8 fight scene made people's blood boil.
There is also Zhang Yishan, his acting shortcomings in the TV series "Deer Ding" are exposed, but his performance in this film is remarkable, especially the scene of tears in his father's diary for a second, which is very touching.
The above three points are the thoughts that "Fortune Diary" gave me.
I hope that there are more and more online movies like "Fortune Diary", which can gradually form a rivalry with cinema films, so that audiences can enjoy blockbusters at home without leaving home.
Text/Pippi Film Editorial Department: A Chicken
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