21st Century Business Herald reporter He Hongyuan beijing reports that James Bond is heading for the end.
With the release of the 25th 007 film, and the last 007 film starring Daniel Craig, 007: No Time to Die, James Bond's story comes to an end, but he gets a family.
In part, it was a happy ending.
Heroes never twilight.
Bond, played by Omega and Daniel Craig. Image source: Omega
In the parting moment, James Bond was accompanied by an omega watch.
In the mission, he wears the Omega Seamaster Series 300 meters diver's watch 007 edition. A spiral device is installed on the bottom of the watch, which generates an "electromagnetic pulse of a limited radius". It was Dr. Q's ingenious design that helped Bond short-circuit the circuits of the hardware-wired network and successfully complete the difficult task.
In fact, the Seahorse series has a long history with the 007.
Omega's screen collaboration with James Bond began with 1995's GoldenEye. When the 007 is trapped in the villain's armored train, and the countdown to the bomb explosion is approaching with the ticking of the second hand, the calm British agent uses the built-in laser of the 300-meter professional diving watch bezel of the hippocampus series in the wrist to neatly cut through the steel plate and leap out of danger. Bond was pierce brosnan at the time.
Erik seizes the GoldenEye with the intention of transferring huge sums of money from the London banking system and using the GoldenEye to destroy the evidence. During the operation, 007 encounters the beautiful girl Xena, a perverted gangster who tries everything to deal with 007. How will 006,007, the good brother of yesteryear, finally accomplish this daunting task? In Empires of Tomorrow, released in 1997, James Bond wore a 300-meter dive watch from the Seahorse series. In the film, the watch conceals a detachable remote-controlled detonator.
In the 1999 film Black Sun Crisis, in the avalanche, the inflatable ski suit saved James Bond, while the strong light of the Omega Seamaster watch in the dark brought a glimmer of life. Later, when Bond was trapped in a nuclear bunker to inspect the bottom of the pit, the miniature grappling hook equipped with this watch was also used and detonated by pressing the exhaust helium valve.
Released in 2002, the 300-meter diving watch of the Seahorse series, which accompanied Bond through life and death, has two changes: the watch that appears in the film has a detonator bolt that can be detonated by simply turning the bezel; the crown is equipped with a laser, which can be activated by pressing the dial.
In 2006's "Casino Royale", James Bond wore this watch to meet Vesper lynd for the first time on the train, and successfully attracted the attention of Huisper. At this point, Daniel Craig came on as Bond.
In 2008's "Quantum of Solitaire", in the opening scene of the film full of gunpowder, James Bond galloped along the shores of Lake Garda, wearing the Seahorse Series Ocean Universe 600m watch.
In 2012's "Skyfall Crisis", James Bond wore the Seahorse Series Ocean Universe 600m watch and staged a motorcycle chase on the streets of Istanbul.
In the "Ghost Party" released in 2015, the Seamaster 300 watch combines the classic style of the Omega diving watch with modern elements, and it is also the first Omega watch with a nato strap in 007. In the film, the watch also contains a detonation device, which helps Bond out of danger in a critical moment.
Omega also does not give up on actresses.
In the recent release of "No Time to Die," Naomie Harris plays Michigan's savvy mikhail agent, Qian Banni. She wears an elegant watch from the Flying Saucer series in the film.
The new agent, Nomi, played by Lashana Lynch, wears the Seamaster series Aqua Terra 150m watch while on a mission.
It is worth noting that behind the cooperation between Omega and 007 is the rapid expansion of the high-end watch industry.
According to the wosg prospectus, benefiting from the global market's enthusiasm for high-end watches since the 1980s, Swiss watches exported to the world and the market have exceeded 20 billion Swiss francs (about 150 billion yuan), although they suffered many financial crises during the period, but they have achieved compound growth of more than 5% since 1996.
Among them, Chinese mainland has become the world's largest market for high-end watches. According to the Swiss Watch Association, from the perspective of Asia, the import value of Chinese mainland + Hong Kong in 2019 totaled 21%, which is the largest single regional market. Affected by the global epidemic in 2020, Chinese mainland has become the world's largest single importer of Swiss watches, accounting for 14% from 7% 10 years ago.
According to the data of oc&c consulting reports, in 2020, the market share of cr5 watch brand group is as high as 83%, mainly based on Swiss brands or Swiss brands controlled by it, including Rolex, Swatch, Richemont, Louis Vuitton, Patek Philippe and other well-known brands.
If further split by single-brand sales, Rolex as a single brand accounts for a quarter of the industry's sales, while cr10's watch brand market share is as high as 67%. From the sales ranking of 2017 to date, Rolex, Omega and Cartier have maintained the top three for four consecutive years.
"The advantage of Swiss watches lies in technology and culture, and the technical advantages are relatively reduced, but the cultural advantages, along with the large-scale entry of the Western film and television industry, we still have a clear gap." Some domestic high-end watch industry executives told the 21st Century Business Herald reporter.
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