After giving birth, Jiang Xiaohan resumed as the host of "Today's Film Review"
Advice with Fu Ruoqing on "How to Enhance China's Soft Power"
Culture and people's livelihood have become the focus of the news during the two sessions, which can truly represent people's quality of life and can also be condensed into a topic of "national soft power". And what is the level of China's "cultural soft power" at this stage? In terms of specific policies, should We enhance China's "cultural soft power"?
On March 6, Jiang Xiaohan, a special host of Today's Film Review, and Fu Ruoqing, chairman of Huaxia Film Distribution Liability Co., Ltd., talked about the core words of the two sessions from the film side, "China's soft power".
Jiang Xiaohan's postpartum comeback appearance in "Today's Film Review"
Its two sessions and film programs are highly anticipated
Jiang Xiaohan is a senior host of the movie channel, before that, not only hosted the "Good Film Has An Appointment", "Love to Talk About The Movie" and other columns, but also hosted various large-scale evening parties such as golden rooster, Huabiao, Lily Award Ceremony, etc., and she is also loved by the majority of audiences and friends with her rich film culture and fluent Chinese and English bilingual hosting ability.
Today, March 6 is Jiang Xiaohan's first public appearance in the movie channel "Today's Film Review" after childbirth. In this comeback, Jiang Xiaohan not only served as the front-screen host of "Today's Film Review", but also joined the behind-the-scenes creative team as a producer. In the years of exchanges with filmmakers and experts from all walks of life, Jiang Xiaohan has won recognition inside and outside the industry with his profound industry accumulation and professional hosting ability, and his intellectual and atmospheric style has added more expectations for his ideological collision and in-depth discussion with filmmakers.
Starting with the special planning of the two sessions, to the field of film criticism that she is good at, Jiang Xiaohan's comeback in "Today's Film Review" will bring more new future and space to the film critics.
Jiang Xiaohan talks freely about the soft power of Chinese films
Fu Ruoqing believes that it is necessary to rely on the positive energy of the main theme of the film
In the program, Jiang Xiaohan and Fu Ruoqing talked freely about China's "cultural soft power". Fu Ruoqing believes that the "soft power of the state" should be placed at the film level, because film is the carrier of cultural dissemination, it has become a popular cultural and entertainment activity, which can accurately reflect the mainstream positive energy spirit and values.
Jiang Xiaohan also mentioned that the current status quo of movies is: in 2018, the total box office of national films was 60.976 billion yuan, an increase of 9.06% over 2017, and the total number of screens has now reached 60,079, and the growth rate of the Chinese film market seems to be much higher than that of the North American market, and even the gap is gradually narrowing, but there is still room for growth in cultural soft power. Fu Ruoqing replied that films have a leading role in transmitting values, such as the film works "Red Sea Action", "Wolf Warrior II", "I Am Not a Medicine God", "Unknown Generation", etc., which show the current Style of China and the world audience through realistic characters and realistic heroic deeds, which can help China and truly reflect China's soft power level. The films "Red Sea Action", "Eighteen-Hole Village" and "Sky Hunting" released and produced by Huaxia under the leadership of Fu Ruoqing have undoubtedly made great contributions to China's "cultural soft power".
Jiang Xiaohan asked about China's soft power concerns
Fu Ruoqing suggested strategies such as the "Belt and Road"
Fu Ruoqing also led Huaxia Film to establish the "Belt and Road" Cinema Line Alliance, which is a long-term screening mechanism that can regularly cultivate a group of audiences and enable Chinese films to go global. Fu Ruoqing mentioned that China's excellent TV series "The Belle Epoque of daughters-in-law" is a good example, which has impressed East African audiences in Tanzania and Zambia with its delicate life story, which is a silent measure.
However, Jiang Xiaohan also pointed out that despite all the positive signs, at the just-concluded 2019 National Film Work Forum, Minister Wang Xiaohui also mentioned the problem of impetuousness in the Chinese film market. Fu Ruoqing responded that China has ushered in a very inflated process since its rapid development in 2003, which has also led to the suspicion that the films created are suspected of catering to the market, and there are still not many fine products that can lead the market. He believes that multiple types of film genres should be established. For example, many people in Africa speak Swahili, so they should match the corresponding translations, refine and improve to the local, and really pay attention to the "soft power of culture". Only in this way can we truly help Xi Jinping to attach importance to the development of "cultural soft power".
Jiang Xiaohan invited Fu Ruoqing to enter the "mission link"
All-round participation makes "Today's Film Review" the icing on the cake
Fu Ruoqing also mentioned that if we want to enhance the "soft power of culture" in practice, we should increase coordinated operations, unite state-owned enterprises and private enterprises, and integrate the creativity of society and the power of producers to create high-quality products together. In addition, it is also necessary to use international vision and make good use of international expressions to open up more film channels and truly let Chinese films go out.
After Fu Ruoqing's actual suggestions, Jiang Xiaohan invited him to enter the "mission link" and truly make his voice "voice" for Chinese films to enhance their soft power. Fu Ruoqing also swore an oath in "Today's Film Review": I am Fu Ruoqing, I offer advice and suggestions for Chinese films, and we will work with filmmakers to be honest and innovative, down-to-earth, and pay attention to the development of content and quality to help enhance China's "cultural soft power". Finally, producer and host Jiang Xiaohan and guest Fu Ruoqing jointly launched the media integration activity of "Cheering for Chinese Films".
Jiang Xiaohan is a good example for the post-80s generation, with responsibility and feelings, and Jiang Xiaohan's all-round and in-depth investment in objectivity, rationality and attitude will certainly add fresh ideas and a new look to "Today's Film Review", and Jiang Xiaohan will surely become more and more compatible with "Today's Film Review" in the future.
It is reported that the film culture review daily broadcast column "Today Film Review" is broadcast on the CCTV6 Movie Channel every Monday to Friday at 22:00.