Musk cat coffee is often expensive, and not every coffee shop can be easily bought, a cup of asking for $80 is the basic price.
Some people commonly call musk cat coffee as cat coffee, in fact, musk cat is not a cat, it uses the feces of Indonesian coconut fox as a raw material for production, when the coconut fox eats the coffee fruit, the coffee beans will ferment in its abdomen, shell, through the coconut cat's stomach digestion enzyme to produce amino acid, and then reduce the bitter taste of the coffee beans.
Because the coffee beans cannot be digested in the belly of the musk cat, the merchants will collect the feces of the coconut beaver to pick out the coffee beans to clean, dry, and technically refine, which has become a priceless musk cat coffee bean, with the merchant's marketing methods, price gouging and publicity, the cat coffee is famous.
However, the public has ignored the truth behind the scenes, that is, the suffering of the coconut beaver! Merchants, in order to obtain large quantities of musk cat coffee beans to cope with the huge market demand, would go out into the wild to catch wild coconut beavers, then imprison them for life, and feed them a large number of coffee cherries every day.
Poor coconut beavers lose both their freedom and their health. In fact, wild coconut beavers eat a variety of foods, including bugs, reptiles, and various tropical fruits, however, once imprisoned by humans, they can only eat coffee fruits for life, and many coffee manufacturers have transformed into sightseeing factories, in order to attract more tourists to interact with coconut beavers, forcing coconuts to live in narrow iron cages and stay awake during the day. But in fact, the coconut beaver is a nocturnal animal... Such a poor and harsh treatment forced the captive coconut beavers to often have excessive pressure and fear, and often rammed into the cage to harm themselves.
In 2016, Oxford University and the World Organisation for animal protection published a study in which researchers evaluated the living environment of musk cats in coffee plantations in Bali and found that farmers and coffee plantation manufacturers almost all kept coconut beavers in narrow cages, coconut beavers often contaminated with their own urine and feces, the environment is quite dirty, and some coconut beavers show an excited and restless mental state due to excessive caffeine intake.
For the popular myth of whether cat coffee is really more noble and more delicious, some experts said, The answer is not necessarily! Many businesses use the topic to raise the topic and price, but because musk cat coffee is difficult to mass produce, it makes the price high."
Many coffee lovers around the world have launched a "no musk cat coffee" campaign, especially those who make money by torturing coconut beavers!