A few days ago, the iPhone 13 was released, and many colleagues of Xiaofa took the new mobile phone.
When looking at the official website, the performance display page of the iPhone 13 caught my attention:
Eh, isn't this game shown by the iPhone 13 pro Pro original god?
This can't help but remind me that lei jun also took "Original God" as an example in order to show performance.
Good guys, now "Original God" has really become the standard game of "show muscle" of major mobile phone manufacturers, but any discussion of mobile phone performance must pull the original god out to run.
On the one hand, this is because the quality of "Original God" is really top-notch in mobile games, and on the other hand, it is also because players who play "Original God" are really everywhere now.
In fact, don't look at the current "Original God" so favored, last year when the original god was online, there were actually not too many people who were optimistic.
2020 has just been launched, taptap only more than 4 points, the score of "Original God" has risen to more than 8 points a few days ago.
Of course, this is related to taptap's overall modification of the rules and the weight of the latest version of the game, but this also shows that with each version update, "Original God" is slowly using game quality to gain player recognition.
As the year passed, the popularity of "Original God" did not weaken, but became higher and higher.
Not only that, but the most impressive thing, I think, is its global influence.
The mainstream award "Original God" won a lot: app store 2020 game of the year, Google play 2020 game of the year, these two major platforms invariably chose "Original God".
It is certainly very exciting for players to see the game win these professional awards, but more importantly, Chinese games represented by "Original God" and so on can be loved by players around the world.
Games that combine art forms such as music, art, and literature have always been used as digital content products and an important component of cultural soft power.
In the past, we played games designed by foreigners, and now, foreigners can also fall in love with our original characters such as Zhong Li and Ke Li.
On the Internet, there are many videos of foreigners praising and loving the characters of "Original God".
For example, Kelly, and even foreigners, chartered a wall of the Roosevelt Hotel in Hollywood to celebrate Kerry's birthday...
Discord is the hottest chat software in recent years in foreign countries, and people who play games want to communicate online, saying "send me the discord channel invitation", similar to our yy.
And "Original God" is now the first major channel of discord, because the first channel is full, and after a period of service, a second channel was opened... As a result, the second channel is now full, and the official opened a third channel.
The discord channel is almost equivalent to the standard of playing games overseas, and the first place in this community itself is a huge publicity for "Original God".
Another example is the twitch live broadcast platform that everyone is familiar with, and the forward-looking live broadcast popularity of "Original God" has rushed to the first place many times.
Live broadcasting itself can bring heat to "Original God", and on a global live broadcasting platform such as Twitch, it is unprecedented for a game from China to top the list.
There are many foreigners who will watch live games on Twitch even if they don't play "Original God".
Remember that in 2017-2018, the pubg fire, all of China's Internet cafes are full of screens, Chinese live broadcast platform anchors are also broadcasting, this is the influence.
Only this time, it was Protos, in turn, that exported phenomenal influence overseas: players around the world were discussing it.
Even some overseas "Original God" anchors even began to learn Chinese in order to understand China's forward-looking conference live broadcast, which also made many foreign players begin to learn Chinese pronunciation.
Especially like the name "Zhong Li", it is difficult for foreigners to read correctly. On the Tubing, many foreigners have said that in order to correctly issue Chinese, they have put on a "pain mask".
But this still can't stop everyone's enthusiasm, the Japanese vtuber to pinyin, word by word hard to read the words in the game.
On youtube, a young sister Ying made a video to teach foreigners how to pronounce the name of the game character, and the number of plays exceeded one million.
On the overseas community reddit, players can often see high-quality "Original God" fandom "memes", well-known painting website pixiv, but also often "Original God" character fandom slaughter list.
Whether it is reddit or pixiv, the "secondary creation" content on these websites brings vitality to the game, and it is precisely because of the large number of overseas players that there will be these fan content.
In fact, we have done all these things before, such as drawing a fan painting for Japanese anime characters, writing some fan tales and so on.
Still that sentence, now look at the whole work of foreigners, a bit of a reverse trend...
And in March this year, "Original God" held a linkage activity with KFC in the mainland, and a large number of players went to queue. As a result, the on-site photos spread overseas, and a large number of foreigners were "sour", and at the same time lamented China's success in fighting the epidemic.
The "Liyue" coat that appears in the advertisement of "Original God" has become the "favorite" of overseas players, and they all want to buy it.
This is not, like the way we limit the surroundings, feng shui turns ah...
Some people have learned about the "Wujing emoji", which is also a cultural output...
People like a thing and they learn the story behind it.
As a game work that is currently popular with overseas players, "Original God" can already make foreigners willing to understand the cultural background behind it.
On February 8 this year, the Chinese Consulate General in Osaka used the game characters Gan Yu and Barbara in "The Original God" to popularize the Japanese people's understanding of why the Spring Festival and New Year's Day are two days.
In October last year, the Chinese Embassy in Italy also directly promoted the original god on the official push, saying that "this work has gained great popularity in many countries, and the world's largest game media ign has given it a high score of 9 points, which can take incredible adventures in the game's excellent animation style."
Not long ago, Mihayou was selected as a key enterprise in national cultural export, and "Original God" was also selected as a key project for national cultural export.
Why is "Original God" so popular with overseas players?
I think this undoubtedly has a lot to do with the quality of the game in "Original God".
In fact, when "Original God" first came out in October last year, there were still many problems, but in this year's time, through continuous version updates and refined operations, and constantly iterating on their own product quality, "Original God" has become better and better.
From the 1.1 version of Zhong Li "Book Listener" pv, attracting a large number of players at home and abroad, to the update of the 1.2 version of the Snow Mountain Map, bringing new game mechanics and new map design, and then to the 1.3 and 1.4 versions, the Sea Lantern Festival of "Original God" caught up with the New Year, so that many players and friends who could not go home because of the epidemic were in the game for the New Year, and the Wind and Flower Festival also brought new game activity mechanisms.
The launch of the 1.5 version of the Ruotuo Dragon King has enhanced the new world boss battle experience, and the subsequent 1.6 version has brought a large number of island maps, allowing players to experience the joy of decryption and exploration of the big world.
Soon, "Original God" updated the 2.0 and 2.1 versions, directly brought a new regional "Inari", the entire year, updated 8 versions, an average of one and a half months can produce a new version, the speed and quality of this update iteration is also the "Original God" game attractive guarantee.
It can be said that the Tivat continent of Harashin has created a world for players to connect with each other and make players around the world like it.
Under this premise, overseas players also feel the charm of our traditional culture while playing "Original God".
The behind-the-scenes documentary short film of "Original God" Liyue Music shows the concept of "Original God" very well, that is, on the basis of absorbing traditional cultural elements, it is displayed in a modern way.
For example, in the film, we will find that Li Yue's music adds traditional ethnic instruments to the configuration of the symphony orchestra.
In the actual game, the melody of these traditional Chinese instruments is cleverly integrated into the background music of the game, and subtly, the player is attracted by the music.
Traditional culture should be taken advantage of when going to sea, and foreigners should accept it subtly.
The pv of the game character "Zhong Li" is a particularly good example:
In pv, Miha you especially cleverly uses the traditional Chinese "storytelling" as the beginning, and matches a large number of traditional Chinese music to set off the atmosphere.
The total number of plays of this pv in overseas has exceeded 20 million, and new players come to punch every day to watch.
The comments below are also praising this pv.
Five years later, the Dynes Rebbe (game character) trailer was announced, but the clock was away from yyds!
I know that whenever the new trailer is announced, everyone will watch this video
Before the "Original God" scenic spot and Zhangjiajie linked, laowai also knew that the area of the "Original God" game "Hua Guanglin", there was exactly the same place in reality.
In the following comments, there are also foreigners who say that they hope to go to Zhangjiajie to punch in person, and some Chinese players friendly say that they have taken American roommates before, and he said that it is exactly the same as in the game.
As I mentioned earlier: people who like something will want to know the story behind it.
I remember the previous e3, every time I watched the game launch was at 3 or 4 a.m., because it was 8 o'clock in the United States, and the manufacturers had to follow their local schedules, but we had to stay up late.
However, a while ago, the live broadcast of the anniversary version of "Original God" started at 8 p.m. Beijing time, and I found that many foreigners on reddit stayed up all night and stayed up all night to watch the live broadcast.
Some people say that a game, even if it has elements of traditional culture, can it really be spread to foreigners?
This matter depends on the method, first make the game everyone loves to play, and it is very important to tell the story so that everyone can understand it.
This trick was repeatedly tried by Disney in the early days: the anthropomorphic images of mice, ducks, and dogs have no threshold of understanding in the world and are easy to be liked.
In the spiritual core of the story of "Original God", it is actually full of universal values: Mond's pursuit of freedom, the spirit of Riyue's contract, these are all universal values.
Spread Chinese culture, in addition to movies, dramas, now, Chinese games can also be, what better than games to attract foreign young people?
Just as CDPR spread Polish culture through the "The Witcher" series, and 4a games spread Russian literature through the "Metro" series...
Under the epidemic,
The Polish Embassy in China attended the game show on behalf of the manufacturers
"Original God" is also gradually spreading the content of Chinese culture overseas.
And to do the "let people like" thing, in fact, we must first put aside the cultural background, and do the basic things well, which is a good posture for cultural output
For Miha you, it is to do a good job of the game "Original God".
Including "Original God", we look forward to more excellent games emerging and becoming one of the important carriers of our culture to go to sea.