The author | Maureena
Editor| Li Chunhui
Variety shows in 2021 are not good. More than 50 programs of music have not exploded, the draft variety show has been stopped in the middle, the love variety show and the slow variety show have been silently broadcast, and the outdoor variety show has even become a problem due to the epidemic.
Overseas variety shows also have no big hits. South Korea is still dominated by those old programs, and the girl group show "plante 999" that found contestants from China, Japan and South Korea has not been able to cause heated discussions in the three countries as desired. Under the overall downturn, the two episodes of derivative variety shows are still quite eye-catching.
A movie from the popular Korean drama "Witty Doctor's Life". The show premiered in 2020 and ended completely two seasons later. But the audience is attached to the "Doctor Five", so the derivative variety show "Witty Camping Life" debuted, the response is quite good, and this year there is "Witty Mountain Village Life" to feed the audience.
Another popular variety show, "Won't Hurt You", comes from last year's popular dog-blood Korean drama "The Penthouse". In the play, the three bad men, Yan Jijun, Bong Tae-kyu and Yoon Jong-hyun, embark on a journey of atonement in a country hut known as the "secret base", entertaining friends to show a different face from the people in the play. Of course, the other leading actors in "The Penthouse" are also invited.
It is natural that the drama linkage and eat more than one fish are natural, and there have been many attempts in China, but they are not too successful. Film and television and variety shows, which side should go first? How can it be derived to truly empower two-way rather than consume goodwill?
Next door, the Korean derivative variety show has a double harvest of word of mouth and broadcast volume, and "Witty Life" even has a trend towards the regular variety show of the annual meeting. Domestic derivative variety shows are always limited to small circles.
To say that, the audience is still very enthusiastic about the reunion of the hot drama actors and actresses. "Ace to Ace" is not to play the "love card" to eat so many seasons. In the early years, "Art Life" made those special programs of the Red Chamber and The Journey to the West, which can also be widely counted as derivative content of the series.
In addition to the reconcentration of major dramas, the "selection of drama people" born by relying on dramas is also a kind of drama derivative variety show, such as Hunan Satellite TV's "Looking for Ziling" and Beijing Satellite TV's "Dream of the Red Chamber". However, with the comprehensive development of talent shows, such casting variety shows have gradually disappeared in the market.
Strictly speaking, domestic drama derivative variety shows were born two years ago. In 2019, "Hot BloodEd Youth" starring Huang Zitao and Zhang Xueying was broadcast, and iQiyi launched a derivative variety show "Help! I'm going to work", becoming the first real drama derivative variety show in China.
Although the "first gear" aura was born overhead, the performance of "Help" was not satisfactory, and many people had never heard of it. Probably inexperienced, "Help" takes Liu Yuning, one of the main actors of "Hot-Blooded Youth", as the only protagonist of the variety show, and only VIP can chase the roundup, resulting in it being more like a personal fan to the show.
Also in 2019, the blockbuster drama "Chen Qingling" also launched a derivative variety show "Teenagers Listening to Learning" at the end of the year. It is said that there are many girls who are in love, but "Listening to Learning" has no sound.
On the one hand, the variety show has been online for many months after the completion of the series, and some fans have found another wall; on the other hand, a total of five episodes of the program, the first two episodes are simply based on concert tidbits. It's not so much a variety show as it is a hodgepodge of shooting tidbits + actor team building.
In 2020, drama-derived variety shows began to explore richer forms of expression, and "Sideburns Are Not Begonia Red" is a typical example.
The core of "Sideburns" is Peking Opera, and a week after the episode aired, a Peking Opera talk show called "See You on Stage" was launched. The boss of the famous female old student Wang Peiyu served as the main MC of this show.
"Yu you see on the stage" is not popular, Yu boss sits to ensure the quality of the program, but the program itself has little to do with the episode, saying that it is an independent program also makes sense, but this practice undoubtedly wastes the drainage advantage of the episode IP.
Among the derivative variety shows, the derivative program of the small sweet drama "Rock Sugar Stewed Sydney" "Ice Sugar StewEd Sydney Love Bean Heavenly Group" is more similar to the production idea of Korean derivative variety shows. The protagonist of the variety show, that is, the main actor in the play, shows the other side of the main actors through the different themes of each issue, provides after-sales service for the audience, and extends the influence of the series as much as possible.
However, the audience of the small sweet drama is limited, coupled with the fact that "Love Bean Tiantuan" adopts the form of micro-variety show, the length of the program is limited, and there is too much content to be carried - cp after-sales in the play, skating knowledge science, the other side of the actor, youth culture, etc., making the program content too fragmented.
Basically, the episode derivative variety show did not mix with the masses, and many people did not even know that there was this variety show type. In contrast, variety derivative films and television are "famous". Although it is a notoriety, such as the famous "variety show movie" of that year.
The earliest variety show movies can be traced back to the fast male era. 07 fast men were popular in the country that year, and only 05 super women could break their wrists with them. Mango knows how to eat more than one fish, so in 2009, he launched a variety derivative movie "Happy Fire Boy". Unfortunately, two years after the release of the movie and the explosion of the show, the film finally ended with a dismal box office of 3.27 million.
In the four years from 2009 to 2013, several variety shows have been born: the movie of the same name derived from the blind date program "Let's Date", the popular music variety show "The Voice of China" derived from "The Voice of China for You to Turn", the New Year comedy "Happy Home in Happy Base Camp" starring the five hosts of "Fast Book", etc. Several movies have poor box office, and "Happy Home" broke 80 million in the first week, but it has become a recognized bad film, and there are still sequelae.
It wasn't until 2014, when the "Where Did Daddy Go" spin-off film of the same name was released, that it was a turnaround battle, and the 700 million box office is still the leader in this type of film.
Taking 2014 as the culmination, subsequent variety films continue to decline. Although the box office of the movies of the same name of "Running Brothers" and "Extreme Challenge" exceeded 100 million, the rating was basically below 5 points. The comedy variety show "Happy Comedians" adopts the model of the original team + foreign aid, inviting Mr. Bean and boxing champion Hollyfield to help, but the box office is still dismal.
There are problems such as the production cycle of the comprehensive reform film is relatively long, and not all variety show audiences are willing to spend movie tickets for the MC, so what about the performance of the comprehensive reform drama?
"Di Si Men" is the best performing one in the comprehensive reform drama. The drama is derived from the talk show "Dapeng Gang Bar", but strictly speaking, "Di Si Men" is not like a drama series, more like a combination of talk show and sitcom.
The spin-off drama "New Love Era" of "Do Not Disturb" is also remarkable. However, the relationship between this drama and the blind date program is already very weak, and the hosts of mengfei, Lejia and other programs only show a small face in the play.
As for the "Top Suspect" derived from "Star Detective", the "Hundred Changes of the Five Heroes of I Am a Big Star" derived from the "Hundred Changes of the Five Heroes", the "Journey to the West" derived from the "Journey to the West", etc., there are fans who contribute to the ratings when they are broadcast, but they are not well received, which is purely a consumption of IP.
It is not difficult to find that the good performance of variety show derivative films and television basically has little relationship with the original IP, and the deeper the bundle, the worse the results. Obviously quite popular variety shows, mc also has an audience, why adapted into film and television works but "paste"?
On the one hand, the derivative dramas of these years themselves have the problem of shoddy production and cutting leeks. Especially in the film and television works derived from the talent show, the show people themselves have no acting skills, and forced to enter the battle can only be a word of mouth overturning;
On the other hand, just like many variety show cafes turn their heads to act in TV dramas to make people feel like dramas, the audience has accepted the mc's personality in the variety show, has a preconceived impression, and when watching derivative films and television, it is difficult to re-enter the drama.
Drama linkage is the inevitable pursuit of industrial efficiency, from the feedback of overseas and domestic markets, drama derivative variety shows seem to be more in line with the content logic than variety derivative films and television, which can further expand the influence of IP itself while providing after-sales for drama fans, and even realize the independent walking of derivative variety shows.
In China, it can be said that it has rich experience in the aspect of emotional card derivative variety shows, and most of the people who join the emotional derivative package are childhood memory dramas. In fact, new dramas can also be used in this way for after-sales.
What viewers of this type of show want to see is nothing more than the untold anecdotes of the crew when filming. Now many online dramas are releasing such content in the form of shooting tidbits, actors' Easter eggs, etc. in order to retain fans. But this method is enough for solid powder, and the new effect is general.
What kind of episode derivative variety show, which can not only solidify fans but also attract newcomers into the pit, may wish to take Han Zong as a reference.
"Witty Doctor's Life" and "Penthouse" are both explosive dramas in South Korea, the former takes the quality route and has been a double harvest of word-of-mouth ratings; the latter, although the dog blood has no logic, but Kim Soon-yu's screenwriter is well versed in the psychology of the audience, and the ratings can also be remarkable. As a derivative variety show of the hit drama, "Witty Mountain Village Life" and "Won't Hurt You" have their own attention.
In terms of content, these two derivative variety shows have achieved "no specialization", which is the reason why they can capture the audience to the greatest extent.
Many derivative variety shows will position themselves as "after-sales fans" in their creation, which will also turn away the audience who have not seen the play, and finally become a small group of people's self-amusement.
There are also some derivative variety shows that always hope to let the audience learn something when they are produced, so they add a lot of popular science to the content and invite experts to sit down, which may even dissuade some fans. "Watching variety shows is for entertainment, I want to watch cp sugar in the play, I don't want to learn knowledge." Some viewers said so.
There should be a part between the derivative variety show and the drama series that echo each other. For example, the main MC of "Won't Hurt You" is the "bad guys" in "The Penthouse", so the show is produced with "the national representative villain three brothers' search for the true color plan" as the main line; "Witty Doctor Life", the friendship of the five is the highlight, and the derivative variety show also revolves around the "five-person friendship".
The binding of derivative variety shows and dramas cannot be too tight. Although "Mountain Village Life" and "Won't Hurt You" have a main line part that echoes the series, the specific content revolves around the popular lifestyles of picnics and camping, which has little to do with the series, and even those who have not watched the drama will not be dissuaded.
In addition, because there are enough conflicts in the series, the pastoral slow variety show is more suitable as a form of expression for derivative variety shows. Some inadvertent physical contact between cp working together in the play is enough to make the "medicine chickens" scream and sugar; the slow and leisurely rural life is also a kind of slow enjoyment for ordinary audiences.
In recent years, many audiences have entered the drama deeply, and even run to the actor's social platform to insult hundreds of things. The expression of slow variety shows is more convenient for the audience to discover the other side of the actors. The cunning and fierce Zhou Dantai in "The Penthouse" was not less scolded, but after the broadcast of "Won't Hurt You", who can not dislike Yan Jijun, who works silently and is reliable and cute.
For the drama we like, we always hope that it will not end, that it can always be performed, and that these people can be together for a long time. Hard candy Jun throws bricks and jade, sitcoms I think it is very suitable for drama reform. For example, "The Story of the Cooking Class", such as "The Tale of Wulin", such as "Love Apartment", if these people can still put together a variety show, wouldn't it be the dream of many people?