Add a little "binding" to the online commodity trading platform, and the Beijing-Tianjin-Hebei joint revision model text to better protect the legitimate rights and interests of consumers

　　The reporter learned from the Municipal Market Supervision Commission that in order to promote the standardized and orderly operation of network market entities, the market supervision departments of Beijing, Tianjin and Hebei have jointly revised the model text of the "Service Contract for Online Commodity Trading Platforms in the Beijing-Tianjin-Hebei Region (A Kind of Ben)" and implemented it from now on. On the occasion of the arrival of "Double 11", the model text will be more conducive to protecting the legitimate rights and interests of online shopping consumers.

　　Compared with the revised model text, the new model contract text further improves the rights and obligations of both parties to the contract and adds many new "constraints" in terms of qualification review, cost settlement, quality assurance, distribution and transportation, and intellectual property protection.

　　For example, the model text requires platform operators not to fabricate transactions or fabricate user evaluations; not to use methods such as misleading displays to pre-position praise and post-bad reviews, as well as evaluations that do not distinguish between different goods or services; not to use methods such as false spot, fictitious reservations, and false rush purchases to carry out false marketing; not to fabricate traffic data such as clicks and attention, and to make false or misleading commercial publicity such as transaction interaction data such as likes and tips. If the business operators within the platform cash out, brush orders, falsify evaluations, etc., the platform operators must deal with them.

　　In terms of protecting consumers' personal privacy, the model text requires platform operators and business operators within the platform to strictly keep the personal information collected confidential, and must not use methods such as one-time general authorization, default authorization, bundling with other authorizations, and stopping installation and use to force or covertly force consumers to agree to the collection and use of information that is not directly related to business activities.

　　The model text also makes it clear that it is not necessary to compel or use technical means to restrict or prohibit business operators within the platform from carrying out the same type of business activities on other platforms. At the same time, business operators within the platform shall provide consumers with search results for goods or services based on their personal characteristics such as interests and hobbies, consumption habits, browsing history, etc., and shall at the same time provide consumers with options that are not specific to their personal characteristics in a conspicuous manner, respecting and equally protecting the legitimate rights and interests of consumers.