Officine Panerai New products shine at Plaza 66
Panerai recently held a new product preview event at the Plaza 66 store in Shanghai. On May 12, "Watch World" came to Plaza 66 to appreciate The Panerai's new watch.

Design layout of the Officine Panerai Plaza 66 boutique
The Officine Panerai Plaza 66 boutique was designed by the famous Spanish architect Patricia Urquiola, and the overall style is refreshing. While retaining The Panerai's character, it highlights the brand's classic aesthetic and watchmaking craftsmanship. The sales counters decorated with copper chandeliers and wood grain details underscore the brand's connection to SeaWorld and sailing.
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Panerai 685 and 687
It feels good to get started
In this new Panerai watch, I saw the 685 and 687, two colorful radiomirs with three days of power. Both watches draw inspiration from the brand's radiomir watches of the late 1930s and give them a new interpretation.
Panerai 692
In terms of diving watches, the luminor series has also ushered in a number of tough players, such as the submersible professional diving watch. Most of these divers' watches are water-resistant to 300 meters. As a watch media person and watch enthusiast, see these "beautiful and attractive" new watches, is there any reason not to wear them? Therefore, I hurriedly put on the 692, 684, 671 and other watches.
These new watches, too tempting
I personally like the Design of Panerai very much, the same large size, which does not look big on a Panerai watch, plus the new color scheme and material, I really love it. In addition, the scene also saw The Officine Panerai and the regatta cooperation model - america's cup.
Had a great one and a half hour at the Officine Panerai boutique
The whole new product appreciation is about an hour and a half, under the detailed explanation of Officine Panerai kim, I have a richer understanding of the new Panerai watch and the Panerai brand.
Breguet Married Chengdu Ocean Taikoo Li
From April 27th to May 3rd, breguet China Touring Exhibition held its first exhibition of the year in Chengdu Ocean Taikoo Li. The touring exhibition is still based on the distinguished patrons of Breguet and reviews the legendary past in breguet history.
At the Media Day event on May 3, Ms. Wu Yushan, General Manager of Chengdu Sino-Ocean Taikoo Li, came to the exhibition site to express her support and love for the Breguet brand. Mr. Liao Yu, Vice President of Breguet China, also appeared in the exhibition, leading the guests to review the glorious history of Breguet and deepening people's understanding of the connotation of the Breguet brand.
Omega Shines At Grand Gateway Plaza 66
On May 2nd, at Grand Gateway Plaza 66 in Shanghai, Omega's new flagship store was unveiled, with famous actress Liu Shishi invited to attend and cut the ribbon for the opening of Omega Shanghai Grand Gateway Plaza 66 flagship store with Mr. Yang Hua, Vice President of Omega China. On the same day, Liu Shishi wore the Omega Constellation Series To the Zhen Observatory Small Seconds Watch.
Liu Shishi wears the Omega Constellation Series To the Best Observatory Small Seconds Watch
Omega Shanghai Grand Gateway Plaza 66 flagship store incorporates many design elements. The store's soft and comfortable lighting and zebra counters are complemented by red seats that match the colours of the brand's logo, highlighting Omega's focus on detail and quality.
Radar Bloom Youth Film Festival Press Conference
On May 4, a press conference was held in the imperial capital for the 11th First Youth Film Festival. First Youth Film Festival aims to continuously discover and select the first and early film works of young filmmakers.
Radar global brand spokesperson Tang Wei
The Radar diamaster Diamond Master Series Big Seconds Watch
Rado (rado) global brand spokesperson, the famous actor Tang Wei wore the Radar diamaster diamond series of large seconds watch wonderful appearance. The Diamond Master Large Seconds is crafted from a polished plasma high-tech ceramic case with an eccentric dial design.
Lange became the Harvard case
Not long ago, Harvard Business School published a case study on how a.lange & söhne became an internationally renowned watchmaking company and expanded in a highly competitive environment.
Lange President Wilhelm Schmid (right) with Rohit Deshpande, a marketing professor at Harvard Business School (left)
From 2016 to 2017, Stefan Thomke, professor of business administration and authority on innovation management at Harvard Business School, and Daniela Beyersdorfer, deputy director of the Center for European Studies at Harvard Business School in Paris, visited the Lange watch factory, attended training courses at the Lange Institute, and interviewed lange employees such as the company's founder, Walter Lange, Lange President Wilhelm Schmid, and other Lange employees.
Professor Stefan Thomke and Daniela Beyersdorfer visit the Lange Watchmaking Workshop
Glashütte Original awards the Festival Grand Prix
The 40th dresden festival will take place from 18 May to 18 June. Glashütte Original has been working with the Dresden Festival for many years. As the partnership approaches its 14th anniversary, the brand and the Dresden Festival have joined forces to present the 2017 Glashütte Original Music Festival Award to British cellist Stephen Iselis.
British cellist Stephen Iselis
In addition to co-performing with the world's leading orchestras and conductors, Stephen Iselis has been constantly arranging and playing for children.
Blancpain awards grand prizes
On April 5, Blancpain once again joined hands with the jury of the Hans Haas Fifty-Hemp Award to present the 2016 "Hans Haas Fifty-Hemp Award" to the underwater imax filmmakers Hall and his wife.
The "Hans Haas Fifty Torts Prize" is designed to commemorate Professor Hans Haas, a pioneer of Austrian marine exploration, and is designed to reward industry professionals who have made significant achievements in the field of undersea scientific research and the field of arts and humanities.
fossil joins hands with big coffee to promote smart watches
Recently, fossil began a new promotion called "fossil firsts", launching a new series of smart composite watches and smart display watches. The campaign will continue until the end of 2017. The brand specially invited actor Kristen Bell, actor and musician Leslie Odom Jr., black star Yara Shahidi and singer Austin Mahone to participate in the event, telling the story of the bits and pieces between them and the fossil watch.
Bulgari blooms met ball
On May 1, the 2017 Met Ball of the Metropolitan Museum of Art in New York was held at the New York Met. Many actresses wore bvlgari jewelry to shine.
Ambassador of the Bulgari accessories collection, Bella Hadid
Diva female singer Celine Dion
Bvlgari Accessories Ambassador Bella Hadid wore a sexy black see-through suit and a Bvlgari Serpenti Fine Jewelry Series Platinum Diamond Bracelet and Earrings. Diva singer Celine Dion wore Bulgari platinum diamond earrings and serpenti platinum diamond rings.
Breitling holds hands with Zhengzhou Air Show
The beauty of the Breitling Skywalk Flying Team
From April 27 to May 1, at Zhengzhou Shangjie General Airport, the 2017 Zhengzhou Airshow and World Formation Aerobatics Annual Awards Ceremony was held. As the official timekeeper of the Zhengzhou Airshow, Breitling and its airwalk aerobatic team staged a shocking "cloud walk".
The Breitling Skywalk Flying Team appeared at the Zhengzhou Air Show
Breitling has played an important role in the history of the development of modern chronograph watches and has always maintained close ties with the world aviation industry. The Breitling Skywalk Team is currently the only aerobatic team in the world featuring professional airwalking, with nearly 30 years of experience in aerial performance.
"Watch World" is the author of today's headlines