He was the founding director of Henan Television Station", and participated in and founded the 100-episode TV series of "Henan People Who Broke into the World", the tourism stage drama of "Legend of Heluo", and the "Dele Xiangsheng Society" and other cultural brands.
Later, he found that the traditional concept of "the wise man does not speak, the speaker is not wise" is very unfavorable to cultural inheritance, so he resolutely chose to transform and introduce ted-style speeches into the Central Plains, hoping to spread traditional culture in the coolest way.
His name is Ding Li, the co-founder of Zhengsitalk, a Henan native who studies how to speak well all the time.
Han Qing | wen
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If life is likened to a polyline, each stage will find its corresponding origin.
The origin of Ding Li's cultural entrepreneurship can be traced back to 1998, when he participated in the filming of "Henan People Who Broke into the World" and went to the United States with two leaders of Henan Television. He was only in his twenties and had gone abroad for the first time.
As soon as he got off the plane, he was shocked. Not because of America's freedom, but because America is not free.
It is difficult to swallow clouds and spit fog and drink wine like in China. Trying to smoke a cigarette in a hotel, I found signs everywhere that read "n o s m k i n g". At check-in, the front desk attendant will first ask: d o y o u s m o k e ? (Do you smoke?) After they answer "yes," they are taken to a designated small room. Drinking (white) wine is also very inconvenient, generally in the hotel drinking is not allowed, a few times, are in Chinese homes.
"Henan People Who Broke into the World" went to the United States for an interview, and Ding Li on the right
Traffic laws are also deeply rooted in the hearts of the people. Los Angeles, 12 o'clock in the evening. A fellow took them on a high-speed drive through the city. At an intersection, the driver hit the turn signal to turn right and heard a sharp cry on the side of the road: w r o n g way (wrong way). They were all frightened and shivered, and the driver stopped the car. At this time, they found that it was a black tramp sleeping on the street shouting at them, pointing to a sign on the side of the road, one way .
In the United States, you must also wear a seat belt. At that time, there was no such habit in China, and it was often tied for a few minutes and then taken off. Once Ding Li was riding with a Chinese family, he had just taken off his seat belt, and a 5-year-old girl next to him shouted: "You can't go down, this is illegal..."
"'This is illegal,' is the American mantra." Ding Li sighed.
The program team of "Henan People Who Broke into the World" went to the United States for an interview
On the other hand, the United States is very open, universities have no walls, newspapers and television stations can "talk nonsense"...
"If this continues, when will China catch up with the United States?" This question haunted the young man in his twenties, and he spoke from time to time.
Colleagues joked, "Xiao Ding went to the United States, and the jet lag has not returned after half a year." ”
Two
After half a year of thinking, Ding Li heard some words in the United States interview becoming clearer.
An American told him, "If the Longmen Grottoes can be moved to the United States, I don't know how much economic value it will generate?" ”
Yes, China's five thousand years of history, the most important thing is culture and cultural relics, Henan's aboveground cultural relics in the country second, underground cultural relics in the country first, I don't know how many streets can throw the United States. Self-confidence, but also from the culture to find, Ding Li thought.
Traditional culture not only produces economic value, but also a kind of bond that connects Chinese people around the world.
"Henan People Who Break Into the World" wanted to interview Yuan Jialuo, a well-known physicist and grandson of Yuan Shikai, but the Consulate in New York told them that Yuan's wife, Ms. Wu Jianxiong, had just died and did not want to see outsiders.
The program team insisted on trying, and Ding Li called Yuan Jiaxiao in Henan dialect: "Elder Yuan, I am a fellow of Henan, and I want to visit you." ”
"Medium, come on!" Elder Yuan on the other end of the phone also answered in Henan dialect.
Elder Yuan was still in grief, and on the wall behind the sofa hung a large photograph of Ms. Wu Jianxiong. Wu Jianxiong was the first female president of the American Physical Society, and he also used experiments to prove the law of non-conservation of cosmology by Li Zhengdao and Yang Zhenning. When Elder Yuan returned to China in 1973, he met Premier Zhou Enlai and went to Anyang Huan to pay homage to his grandfather.
Wedding photo of Yuan Jialuo and Wu Jianxiong
Yuan said that compared with decades ago, China's hardware has developed very well, and it is time to develop software.
They also interviewed Jiang Zhiyu, a student of Yang Zhenning, who is also a well-known physicist and is now an authoritative figure in big data. Jiang Zhiyu's hometown of Zhengzhou, who had just finished postdoctoral research at Stanford University and went to NASA to develop a "supercomputer", he and his wife entertained the program team with Moutai wine and dumplings bought from Chinatown.
Jiang Zhiyu said, "The United States is a very individualistic country. Chinese pay attention to family affection, especially Henan people, which is relatively simple. There are many friends, many relatives, living every day in an environment of mutual help and care. Back to our Henan is particularly kind, I feel that it is home, the soul returns home. Every time I come back to the United States, it always takes two or three weeks to get used to it. ”
Jiang Zhiyu walking at Fermilab
Even these first-class scientists who study the nature of the universe are concerned about their homeland, which may be the charm of traditional culture and one of China's core competitiveness, Ding Li gave his own answer to this question.
Soon after, his daughter was born, and it happened to be Christmas Eve, and Ding Li named him "Saixi", "Not that they want to race against the West, at least their generation can race with the West." In addition to self-confidence, we must also bury our heads in work and learn with an open mind. ”
Three
If you look at it from a secular point of view, this is all the things that leaders should think, and the people can make money with peace of mind. Ding Li did not deny this, but he preferred to use the theory of the second generation of the city to explain:
"My father is a city generation, his hometown of Kaifeng Zhuxian Town, after being admitted to college, he stayed in the city to work, and their generation's hard work is relatively strong, and I am the second generation of the city, I will not be so eager to make money, and the pursuit will be more personality."
Friends commented that "I feel that Ding Li's life is a good life", outside of work, there is no special entertainment, only a few hobbies, reading, sports and collecting. People are also very peaceful, chatting about the day, there is no so-called famous director's style, "the left a beautiful female deputy guide to help carry the bag, the right a beautiful female deputy guide to help take the water cup, look silly."
His office is next to the Dongfeng Canal, and the bookshelves are filled with stones and antiques he has collected from all over the country, including Lingbi stone, nipple bristles, all kinds of high-ancient pottery, etc. He introduced them like a number of family treasures, and even the inconspicuous ashtrays are old things. Although there were only a few books in the office, he often read until one or two o'clock in the evening, and when he was tired, he meditated and rested.
Ding Li's collection
In the industry for more than twenty years, Ding Li's identity and fame are many, and if he wants to print on the business card, he can print more than a dozen in one breath, but what he values most is his inner positioning: cultural people, disseminators. Although when it comes to business, he can also analyze rationally and deal with it quickly, but when it comes to culture, Ding Li's eyes will become as clear and enthusiastic as a child.
It is precisely because of this that some of the interview subjects and business partners that Ding Li has contacted have become good friends, and they will chat with him when there is nothing to do, and there will often be unexpected gains. Perhaps, he gives people not only practical advice, but also a calm and determined mentality.
In life, he regards meditation as a rest, "this is the most advanced maintenance", "the most beautiful scenery is found from the heart". Ding Li's WeChat nickname is "Dingli", which is related to this on the one hand, and on the other hand, he also expresses his persistence in cultural communication.
Ding Li took a photo when he was the director of "Wulin Wind"
For the experience of starting those programs, Ding Li did not want to talk more. He almost interviewed Song Meiling in the United States that year, and he admired the old lady's point, that is, although she had a wealth of experience in her life, she had no autobiography, no memories, and did not write in her later years.
Four
In 2013, Ding Li accompanied Zeng Shiqiang, a master of "Chinese-style management", to visit the Taihao Mausoleum in Huaiyang. It was the third stop of Zeng Shiqiang's trip to the Central Plains, and he had already been to Yunmeng Mountain in Ghost Valley and Hangu Pass in Laozi before.
Zeng Shiqiang led his disciples to walk and talk at the same time, which was quite ancient, just like Confucius when he traveled around the world and taught by example.
Huaiyang Taihao Mausoleum
After the visit, they sat cross-legged under a large tree in the Taihao Mausoleum. Zeng Shiqiang said that Taihao Fuxi is the ancestor of Chinese humanities, and Taihao Ling is the Mecca of Chinese people around the world, and should be pilgrimaged at least once in his life.
Yes, holy places are around, Ding Li thought, there are too many holy places like Henan, every grass and tree is a story, and there are too many good ideas in traditional culture, what can we do? How can it be accepted by young people?
This idea laid the groundwork for the birth of ZhengsiTalk. The ted they borrow is now the most popular way of public speaking for young people in the world, and it is also a phenomenon-level feast of ideas, each of which is 18 minutes away, sharing the latest developments in various fields. Zhengsitalk wants to invite industry elites to influence the whole of China with valuable ideas.
Zhengsi talk fifth phase sign-in site
However, it is easier said than done, ted domestic acceptance is still very limited, in foreign countries even Bill Gates on stage need to submit ppt and speech to the organizer a few months in advance, but in China, all the details need to be repeatedly communicated by the organizer and guests, how to make ppt, how to formulate the logical structure, and among them, the most difficult is to let the guests accept this way of speaking.
For example, in the fifth period, they invited Wang Feng, an old man who is well versed in traditional culture, and Teacher Wang Feng refused, "My classes are all systematic, and it takes at least 25 minutes to compress again!" ”
Ding Li had to explain again and again that Zhengsi talk is not a class, the main purpose is to make the audience interested, just like the rapid collision of "Do Not Disturb", focusing on fast and effective communication, which can be eye-catching in a few minutes.
Teacher Wang Feng finally accepted, and Zhengsi Talk made the live speech into a video on the Internet, and the number of clicks hit a new high. Teacher Wang has also repeatedly said: I really feel the charm of different speeches!
Zhengsi talk fifth issue Wang Feng teacher shared
Of course, if you are a guest who has had overseas experience, you will be more receptive to this form. Like the vice president of a listed company who returned from the United Kingdom in the fourth period to share "Financial Imagination", Ding Li was very stunning after watching PPT, the logic was clear, and the audience's acceptance was fully considered, and without any modification, it could be shared directly on the spot.
Zhengsi talk fourth issue to share
Ding Li mentioned that when making "The Legend of Heluo", they had asked experts to make character portraits of Henan people, and finally everyone came to a conclusion, that is, "stuffy" - there were goods in the belly and could not be said. He laughed and said that one of the words that Henan people love to say most is "medium", a finger on the mouth, "shhh", don't say! Traditional culture also advocates that "the wise do not speak, the speaker is not wise", but this is very unfavorable to cultural inheritance.
"I hope that Zhengsi Talk can make Henan people speak in the coolest way and spread the most valuable culture and ideas." Speak your mind and let it produce power, beauty and shock! Ding Li said.
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