Since falling in love with social media, I can't seem to speak well anymore, is this an illusion?
On social media, camps are either/or, with emotional love and hate intertwined, happiness fleeting, and injury easy. If you are not on my side, then you must belong to that end. In this case, many people think that social networks "reduce intelligence", which brings a lot of negative effects. But in real life, there are not so many "lever spirits" who cannot communicate, and everyone is an ordinary person.
Maybe it's not the social media user's fault, but the deliberate result of social media. Because, your emotions, is a good business.
Frances Haugen, a former Facebook employee, said in an interview after he resigned that Facebook has been using algorithms to push posts that make you angry. Facebook's research found that people are more active in responding, spending, and clicking on ads when they are angry, so the platform doesn't intend to change the algorithm.
Traffic is the survival logic of social platforms; users are new products that social platforms are creating through algorithms; peace and rationality are "low-acting emotions" that have no effect on social platforms.
Today, when most people can't leave the social platform, we may not be able to escape this large-scale algorithm experiment. What kind of social platform will eventually be born by giving birth to strong love and hate? How do you deal with the angry content of social media?
<h1 class="pgc-h-arrow-right" data-track="7" > perfect misuse of "the movement of the opposite way". </h1>
@Love Fan Reader West_Bat
The title is the opinion.
<h1 class="pgc-h-arrow-right" data-track="93" > angry stickiness</h1>
@ Love Fan Reader Lu
Every day I was arguing with my boyfriend, living alone to prepare for the exam, my friends were the type who liked to type and didn't like to talk (on the phone), and I didn't break up for someone to talk to me, and the more I argued, the more inseparable I became. I'd call it anger stickiness.
<h1 class="pgc-h-arrow-right" data-track="92" > the wrong way for the Internet, starting with "free"</h1>
@Jonathan Ho
How to design a better social network . Image credit: Tobias Rose-Stockwell
As long as you are on social networks, you have a high probability of living like a dog – dogs can be tamed and can react differently to different commands, just like people manipulated by algorithms.
When algorithms find that hate can get you to retweet and comment, anti-intellectual remarks and controversial topics will fill your timeline.
The algorithm may not know what anger is, but it knows the traffic and revenue created behind anger.
Is the operator creating the antagonism? Are algorithm engineers inhuman? Is the shareholders of the social network mercenary?
It's traffic, and traffic is the only survival weight of social networks.
Traffic means attention, it means a lot of advertising dollars, and advertising is almost the only source of revenue for social networks.
This incident probably dates back to the end of the last century: Mary Meeker, the internet queen now regarded as the norm, first listed "eyeballs" and "Page Views" as important financial indicators for Internet companies in 1998.
Yahoo, the largest free portal at the time, was valued at $10 billion by her because it attracted 40 million eyeballs a year.
Since then, the free Internet companies have begun their curve of profitability, its customers are not users who consume information, and what they sell is not information, but PV, which is the user's attention.
As for users, what they get is free information, what they give up is privacy, and they are manipulated.
In the free business model, the value of the information itself is never the most important thing.
It is said that free is the greatest invention of the Internet, and it is said that free represents the most fundamental spirit of the Internet. But I think free is the one that led the Internet astray.
<h1 class="pgc-h-arrow-right" data-track="94" > my anger is worthless, and my sense of justice is blown</h1>
@Liu Xuewen
Probably last year, I saw a public account do a "survey literature": under a third-party news, look for men and women who are indignant about the behavior of the third party, and then send Bai Fumei or gao shuai rich to set up a bureau to seduce, and then show that they have boyfriend and girlfriend, and then ask the other party if they are willing to be a third party.
The end result is that most of those who say that the third party is damned are still willing to be a third party in the face of temptation.
In fact, when I first became an editor, I liked to make a statement in the article, which is essentially a bit like being a keyboard man in the Weibo comment area: I showed a cheap and useless emotion, and also showed a sense of justice that I had not reached.
Too much anger just because I was too young, but dear that wasn't the truth.
Later, I don't know whether it is older or knowledge growth, the mood is much more stable, and the attitude is more cautious. After all, I feel more and more that "incompetent rage" is humiliating, and it is too difficult to fulfill the sense of justice.
But looking back, it is normal to be emotional in the age of fang gang, and in my opinion, juvenile old age is not a good word. The only thing to note is that people have to grow, whether it's knowledge or emotional management.
<h1 class="pgc-h-arrow-right" data-track="95" > social media algorithms that understand the evils of human nature better than Squid Games</h1>
@Li Chaofan
"Squid Game" is undoubtedly the hottest series in the world this year, and the director depicts in a very dark and cynical way how the evils of human nature are maximized in a children's game, and the audience's "cool feeling" is mostly from this.
And this product design that inspires the evil of human nature is the traffic code of this era.
Whether human nature is inherently good or inherently evil may not be conclusive. But as the communication researcher Fang Caicheng said, the mechanism of this society should stimulate the good of people as much as possible, so that the evil part is more inhibited.
But today's algorithmic mechanisms of social media seem to be completely reversed. The revelations of Facebook's internal employees further confirm that the world's largest social media network algorithmically encourages the spread of extreme and false content.
It's all about traffic and this is also the monetization model of most social media.
Researcher William Brady at New York University found that tweets that use emotional, ethically evaluative language increase in retweets by 20 percent. A study by the Pew Research Center also showed that dissenting opinions with anger on Facebook receive more than twice as much attention than other normal content.
I made a similar point when I talked about the Tokyo Olympics, that creating antagonistic sentiments on Weibo to harvest traffic has been tried and tested, and that hot search lists and priority reviews arranged by popularity are all designed to serve this purpose.
Is there any way to solve it? While some social products are starting to try to change, less social media may be the only effective way to do that at the moment.
<h1 class="pgc-h-arrow-right" data-track="96" > the angrier you are, the luckier you get</h1>
@Huang Zhijian
Social media anger is nothing new, social media leads people to good people call big news.
There was a passage that impressed me deeply: there was a person who wanted to buy a pair of headphones, and posted on the Internet asking "What is worth buying for 500 yuan headphones?" As a result, no one wanted to pay attention to him, so he posted another post "500 headphones can not listen at all", angry netizens immediately listed various products to refute his "views" one by one, and finally he successfully picked the headphones he liked.
The veracity of this passage is hard to fathom, but I'd like to believe it happened somewhere on the Internet, or it's happening right now.
You want to stir up a splash in the sea of the Internet, the most effective way to poke people's emotions. It takes a certain skill to make people laugh or make people sentimental, not everyone is Li Shi or Li An, but it is much simpler to provoke others, just like the first time everyone vents their emotions to their parents, it is to make them angry.
Anger has become the most common emotion of the Internet, ten years ago you were angry with NetEase News, ten years later to make you angry into Weibo hot search, even if you understand that the Internet is equal to traffic plus advertising, do not want to become a pawn for its profit, there will be a new batch of netizens to take your place, angry for you.
Is there any social media that doesn't irritate people? Tencent Weibo should count as one.
<h1 class="pgc-h-arrow-right" data-track="97" > everyone is the protagonist of the cool drama</h1>
@Wu Zhiqi
On October 15, it was rumored that a delivery man ran into the all-season hotel in Pudong, Shanghai, and his footsteps just stopped at the front desk of the hotel, and he saw a woman's head on it, and the brain plasma flowed to the ground.
The screenshot of the chat in the WeChat group went viral, and I sent a "shocked" emoji. Weibo soon also had a hot search, and the comments in the comment area were quite excited:
"The case of the mutilated corpse is not over and then comes to behead, Shanghai is crazy to kill?"
"This kind of human nature is too bad, and it should be pulled to the point of decision!"
"It's another day of fear of men." Don't go near men, you'll be unlucky."
People will resist, resent, hate, be unwilling, be angry, be angry, and be bitter... But then, everything disappeared as if nothing was new under the sun. As long as it doesn't happen around, it's far away. Although the course of events has not yet been communicated and the truth may be reversed, the truth is always outdated and the end result is often a lack of attention.
It's just an instant emotional.
Everyone wants you to be "cool" in the moment. Social platforms make you "cool" in the moment, news publishers make you "cool" in the moment, netizens scold you to make you "cool" at the moment, and we ourselves make ourselves "cool" at the moment. Until tired, tired, numb, but no one will worry. The reversal is coming, and another wave of more "cool" news is about to come.
There is no coolest, only more refreshing, entertaining to death, can not stop.
Every day, we are experiencing cool dramas intertwined with real networks. We are producers, bystanders, and storytellers.
No one notices that "delivery men who bump into a head" are increasing.
<h1 class="pgc-h-arrow-right" data-track="98" > can this be put out as a comment? </h1>
@Fang Jiawen
Due to skillful tuning, my social network recommendation algorithm basically only provides me with "hahahahaha" material, and the main news is also from authoritative media or "hand-built" newsletters, and "internet anger" has little impact on my personal life.
However, there are many problems to face at work.
The major hot search lists that go to brush because of the selection of topics, or the comments that are usually filtered and read after tweets, often let people see breast hyperplasia.
So I thought of a way to self-regulate—to jump through the content by the standard of a review.
Does this bring practical information? Does this person have a good speech (humiliating language is not an essential element of expressing opinions)? Does the comment provide arguments for their own views?
If not, ask again, "Do I know this man?"
It is enough to respond to me without exposing it or bringing in potential traffic.
<h1 class="pgc-h-arrow-right" data-track="99" > to be an emotionally stable adult</h1>
@Liu Lingge
- I think of this phrase from time to time.
I can not follow the Weibo big V matryoshka like a forward a deer picture that "can realize your wish for next month", but I still can't help but look at the star gossip in Douban that has no factual basis, I will try not to be affected by other people's views, but seeing some comments will still produce strong disapproval or even disgust.
Someone did an experiment in which when a user made a personal attack, if social media jumped out in time to "This content may hurt others, do you really want to post it?" The pop-up window, many people will choose not to publish after seeing it.
Image courtesy of Tobias Rose-Stockwell, translated by Love
"Be an emotionally stable adult", this sentence is a pop-up in my mind when surfing the Internet, and has repeatedly intercepted my "quick hand".
<h1 class="pgc-h-arrow-right" data-track="100" > self,000, not in the mirror</h1>
@Leng Sizhen
Renée DiResta, technical research manager at Stanford University's Network Observation Room, says there are two things that are most expensive on the Internet, one is attention, and the other is emotion. If you can properly manage these two, then you play the Internet, and if you don't manage well, then the Internet is left to play you.
Most people are being played by the internet, and so am I.
In fact, it is normal for people to be more willing to interact with content that makes people more angry. After all, the news of celebrities fighting for family property is more popular than that of hot couples, random killing is more concerned than helpfulness, and the scumbag who has done bad things is more cursed than the father who throws his hands away. What people like is content that challenges their own thresholds, and the more you watch, the more emotional, the higher the threshold.
So don't be afraid when you feel that the world is strange, just the strangeness of the world that appears in front of you.
The king's glory of the hero mirror has a line that "the image of the self is still in the mirror". But in the world of social networking, you don't see a real, complete, displayed world. Just like the apple in the picture is obviously a good apple, but in social networks, it will be eaten, abbreviated, and misinterpreted.
Everyone has to realize that the world of social networking is not the same. The image of the self is not in the mirror, but beside it.