The birth of the shared mini-ik was born in the context of the decline of the traditional KTV industry. In 2015, with the closure of the Beijing Chaowai store of cash cabinet, it marked that the KTV market was undergoing deep changes.
Compared with traditional KTV, Mida is a professional recording studio, lighter and more professional
The cash cabinet lacks "money". "The cash cabinet is an era, and the era of our youth is also over here." Melody is not "happy". The shrinkage and even the collapse of the market announced the end of many post-80s youth. Han Han wrote on Weibo: "Knowing that everything will eventually change, I didn't expect to be so quick and decisive." Whether it's the cold medium or the boiling camaraderie, in retrospect, I can't even remember which moment was the final goodbye. ”
Mida begins with the King. With the rise of the Internet, mobile game entertainment and online K-song methods, in the second half of 2017, it seems that overnight, mini KTV has quietly covered the whole country in a short period of time. Not the main store but has become a shopping mall customer attraction indicator, Mida Mini k set off a new wave of offline music experience.
The appearance of the market is gorgeous, the interior is gorgeous, and there are so many rich mini k, why does the mini k industry have to choose Mida? What's so good about Mida?
Policy guarantees pave the "fast lane" for the development of mini k. Mida is a member unit of the China Music Collection Association, managed by the Central Department of Culture, the only unit in the industry to sign a large record company such as Warner Records/Yinhuang Entertainment/Sony Music/Vigel (Jay Chou), and the output tracks are screened online by iFLYTEK, which is screened in minutes, and the genuine and healthy culture output guarantee is strong and powerful. In short, Mida endorses genuine video products, which is a symbol of cultural copyright.
In July 2017, the Ministry of Culture issued the "Notice of the Ministry of Culture on Guiding the Healthy Development of the Mini Singing Pavilion Market" for Mida, and the business behavior of the Mida brand was officially established as a cultural industry. Mida is managed without copying the management method of the administrative licensing of KTV in the Regulations on the Administration of Entertainment Venues. Encourage enterprises to use Mida to provide public cultural services, and encourage enterprises to participate in the transformation and upgrading of the cultural and entertainment industry.
Mida is supported by policy and is a public service facility
Mida is the pioneer of China's mini k, an upstart in the industry, and a capital darling. With the development of the game entertainment market, the capital market has flocked to enter. On February 22, 2017, "Sing Bar" strategically invested in "Mida". While achieving user sinking, we will carry out in-depth cooperation at the technical level. In April 2018, after obtaining a round of financing of 100 million yuan, it linked up with platforms such as the Sing Bar app online and derived fresh gameplay such as "Sing Bar Show" and "App Song List Import".
What does this mean? It means that the brand you operate has strong funds, has enough strength to support the market, innovate to reproduce related formats, copy profits, and will not be eliminated by the same industry. There is no need for you to achieve sales profitability by promoting the brand, because it is a mature big brand in the industry, and the right to operate and use the brand in your hands will make the business come to you, of course, provided that you have enough machines that can be used at will.
Mida is a standard product for commercial complexes and playgrounds
Mida and real estate commercial affinity is very high. In the early stage of the brand's products entering the market, a lot of work was done to open up channels for later sales. First, the rise of new forces, Mida double-line combination to play the business circle. Mida has its own advertising communication and promotion platform with tens of millions of users, and realizes mutual benefit and win-win results in the business circle through resource sharing user replacement. The second is to launch a combination landing activity in the joint business district. It has used the killer skill of "music event activities + drainage" to introduce a new interactive entertainment scene for the business district, so as to serve more businesses and serve more formats. The third is to gather music celebrities. The linkage business circle creates a music festival, realizes the further docking of the net red economy + the real economy, and promotes the crowd of the entire business circle.
Mida has a strong financial background
Mida is a highlight moment, and the brand has great influence. Mida cooperates with fast male, super female, Chinese hip hop, and Chinese voice. Based on o2o music social, Mida Singing Bar occupies the mini K market with high-quality singing and listening experience, encourages young people to sing the true self anytime and anywhere, and is committed to helping the new generation of music power to better speak; it is in line with the innovative needs of the talent show that upgrades the way to play with a trendy attitude. In addition, the excellent singing quality genes of Mida Singing Bar are an important factor that cannot be ignored.
Mida participates frequently in various brand activities
Mida's market exposure is amazing. In order to enhance its popularity, Mida once crossed over Didi, created a new scene of singing K, and joined hands with Didi to create the first batch of domestic car KTV. This didi and Mida mini k's newly launched Didi preferential service, in the mobile version of the car KTV, using the "car" as a square inch, to build a new music experience scene, creating a new way of music experience for passengers. It fits the brand voice of "don't bother, your world is left to you".
Mobile KTV Easter egg trucks stormed away in Shanghai, Hangzhou, Shenzhen and Chengdu. Today, when the scene revolution has detonated the commercial imagination, the cross-border alliance between Mida and Didi Youxiang is not only a creative upgrade of the music experience scene by using fragmented time, but also opens up the scene innovation of the mini K industry. Mobile brand promotion, implanting products into more people's eyes and minds.
Mida joined hands with variety shows and TV stations to frequently play "big moves". Deep implantation of "Urban KTV", to help upgrade variety shows, for the first time in the industry creatively implanted mini KTV into TV station variety shows, to create a new live interactive K song reality show - "Urban KTV" successfully opened up a new variety show. Link up with tv stations to carry out music and love theme activities. Mida, together with Zhejiang Education Technology Channel and Yuewang Jewelry, launched the "Music and Love" theme activity, and 6 tour activities brought massive drainage and transformation to the offline mall. Based on music + interactive genes, we work together to develop k-song fancy play. From challenges to reality shows, Mida's cooperation with TV stations and variety shows has sparked more and more sparks. Mida Minik is a very popular k-song play among young people who love music, and comes with professional music DNA, which is an important reason for TV stations and variety shows to cooperate with Mida.
At the same time, variety shows are entering an era of full interaction, and in cooperation with Mida, TV stations and variety shows can quickly connect with this group of young people who love music. Through commercial derivation and cross-border cooperation, it also opens up a new value chain for the Mida brand.
Mida miniik users enjoy public safety liability insurance free of charge. As more and more users choose to use Mida Mini, Aimei Technology and Ping An Insurance, a fortune global 500 company, have formally reached a strategic cooperation and taken the lead in launching mini KTV insurance services, which is committed to providing merchants with a full range of security services and better after-sales service, and elevating the protection of users' rights and interests to a new height. After purchasing public safety liability insurance, it provides Mida merchants and users with a high standard of comprehensive insurance protection. The insurance company will be responsible for compensation according to the relevant provisions of the contract, eliminating the worries of the merchant.
Mida's cooperation method is flexible, and both B-end customers and C-end users can benefit. Compared with other brands mini k, Mida launched the "three free and one package" cooperation package, which is selected by the customer: free purchase fee, free deposit, free platform service fee, package consumables.
The business logic of Mida's "three exemptions and one package" is "amoeba management", expanding an independent business body, realizing independent cost accounting, independently creating profits, and sharing social resources. Mida also released costs and profits through "business return", and benefited merchants and users with quantity in homogeneous competitors. As the product itself, Mida is quite intelligent. In short, its structure is a computer + sound effects + profile frame with a service terminal. It can realize "intelligent operation, intelligent maintenance" remote control, and mobile phone one-click operation. Up to now, many Meituan riders and courier brothers in the market can operate more than 20 sets of equipment in the same city between work to achieve revenue appreciation.
A mature operation team can realize the intelligent control and management of more than 300 devices by 7 people, the effective operation rate can reach 90%, the consumables and maintenance costs are maintained at about 8000 / year, and the annual gross profit is 500,000 / year. And in this mode of operation, the size of the machine increases by 10 times, 20 times, 100 times, which can also be operated. The reason is very simple, the machine increases, the cost will increase, and the revenue will increase. The logic of operation is "terminal to do service on-site maintenance; service does not charge cost on-site sales" The operation method is technology + cooperation model.
Mida is the first prize brand of national "mass entrepreneurship and mass innovation" innovation and creativity. Under the background of the national call for "mass entrepreneurship and mass innovation", Mida's market tentacles and auxiliary points are also powerful. Based on the secondary sales of Mida's "three free and one package", any individual and unit can spend less than 10,000 yuan to represent 2 devices, and enjoy a maximum dividend amount of 70%. On this basis, there is no need to pay 2800 yuan / unit / year platform service fee and copyright fee.
In today's land as expensive as gold, as a "micro-investment and intelligent creation" project, 0 yuan to introduce products can be profitable, such a business relative to the lack of economic strength of college students, retired soldiers, new farmers, the risk is reduced a lot.
Mida is just needed by the market, and there is no cost in the later stage. K song Chinese mainstream way of cultural entertainment, k song this kind of entertainment is popular for everyone, young and old. The people's demand for cultural life is just what the market needs, and the large-scale comprehensive super designated investment promotion Mida fully illustrates this point. China's real estate commercial operation has a very keen sense of smell and has always dominated the entire market. It can even be said that they either make money by Mida, or simply need this equipment to enrich the format.
Mida can make money anytime, anywhere, in short: Mida is to put 70,000 genuine tracks in the place where everyone passes. Whether it is going out for a walk, buying vegetables or going to the airport or waiting at the station, you can use 5-90 minutes to enjoy the high-quality K-song entertainment like the recording studio. Whether it is active consumption out of novelty, or passive consumption out of boredom, it may become Mida's C-end users.
At the same time, Mida does not need to buy products, does not buy goods and does not stock up. Many of today's shared devices are actually just new retail, and they need to configure products in the device to stimulate user consumption in the form of game experience to achieve the purpose of selling products. These businesses will dilute operating profits with the increase of materials and the increase of labor, and the work of adding irrigation materials must be manually operated, and the equipment cannot achieve cross-regional operation, and finally lose the market. Mida does not, the longer Mida does, the more profits accumulate.
Of course, Mida also has shortcomings, such as its high cost of installation, freight and disassembly. However, these expenses have been amortized through the "three free and one package", and Mida's profitability and market stability are the highest compared to any product.
Next issue to share: how to run Mida to make money?
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