Jeonju News (Author Deng Lin) Jeonju County Rong Media Center gave full play to the role of performance appraisal "baton" and "wind vane", in-depth all-media publicity, not only "performance" out of the good voice of the whole state, but also "effective" out of the new achievements of the work.
Since the beginning of this year, in accordance with the requirements of performance appraisal, the county media center in jeonju has closely focused on the general idea of "party building leadership, industrial integration, park agglomeration, urban-rural coordination, excellent ecology, and social prosperity", focused on major themes, seized important time nodes, in-depth organization and planning, and done a solid job of publicity and reporting with unique perspectives, typical experiences, and new expressions, fully demonstrating that the party members and cadres in the county are doing solid work and walking in the forefront in consolidating and expanding the results of poverty alleviation and connecting with the rural revitalization strategy. The spirit of standing at the head of the tide.
In practical work, the county financial media center in Jeonju uses the performance appraisal "baton" to self-pressure and deeply promote "integrated development". While grasping the hard power of the "central kitchen" of the center, we should strengthen the construction of our own "soft power" and exert efforts to innovate news products. Adopt the "four carriages" of traditional newspapers and television, WeChat public accounts, douyin platforms, and on-site clouds to resonate with the same frequency, integrate communication, form a joint force, further expand the depth and breadth of theme reports, deeply tell the "statewide story", test the results of integration with the actual combat effect of new media, and enhance social credibility, communication, guidance and influence. From January to October this year, 996 articles were published on the current political news "Jeonju News" TV station; on the "Jeonju Rong Media" WeChat public account, 1745 news information was released; more than 300 pieces of various types of information were released on the Douyin platform, with 50 million views and more than 6 million clicks.
At the same time as the "grounding line", grasp the upward communication and connect the "antenna". The county media center of Jeonju takes performance as the "wind vane", grasps well the reporters' "walking, turning, and changing", refines the "four forces" such as the eyesight, brainpower, foot power, and hand power of front-line reporters, strengthens the submission of news clues and the selection and delivery of excellent news works, and makes full use of the "window" of the central, district, and municipal mainstream media to publish and publish press releases to further display the strength and charm of the whole state.
This year, the manuscripts of "The Spirit of the Traditional Xiangjiang Campaign and The Spirit of the Xiangjiang Campaign, Opening Up a New Situation in Rural Revitalization" and "Red Scarf to the Party" sent by Jeonju County Television station were broadcast on the "News Network" column of CCTV on May 20 and May 31, respectively. Similarly, the manuscript of "Zhutangpu Village: Landscape and Pastoral Scenery: Beautiful Scenery of Shanshui Pastoral Scenery", which was broadcast on the "News Network" on September 12, has been unanimously praised by all sectors of society. On August 21, the People's Daily conducted an in-depth report on Jeonju County, the hometown of China's golden locust, under the title of "Accelerating The Advancement of Characteristic Agriculture, Planting Golden Locust in Jeonju County with an Area of 270,000 Mu", and on September 30, Xinhua News Agency published "Commemoration from the End of time" once again reported on the Xiangjiang Campaign. These news works broadcast in the mainstream media at the central level are just a microcosm of the work of the county-wide media centers in the state.
According to incomplete statistics, as of October 30, the Jeonju County Rong Media Center has successively published more than 650 articles (articles) in the traditional mainstream media of the country such as People's Daily, CCTV, Guangxi Daily, Guilin Daily, Guilin TV, etc., compared with the same period last year, the submission rate increased by 33.6%, so that there is sound and shadow on radio and television, newspapers and public accounts have pictures, spreading the "good voice" of the whole state, so that the flowers inside the walls of the whole state are "fragrant outside the wall".
【Edited by Zhou Tianxiu】