David Lee, president of wheatthertec, a well-known auto parts company in Chicago. David Macneil's dog, Scout, was diagnosed with cancer last July with only one month left to live, but after aggressive treatment, Scout miraculously recovered. To thank him for saving his life, McNeil spent $6 million on the Superbowl ad slot to thank the veterinary team and call on the public to donate money to help with animal cancer treatment research.
In an interview with the Washington Post, McNeil said that 7-year-old dog Shiku was diagnosed with two huge malignant tumors on the heart last July, causing the heart to shrink to one-tenth of its original size. Not giving up any hope, McNeil took Shiku, who had a survival rate of only 1%, to the University of Wisconsin Veterinary Hospital for treatment, and recovered from aggressive chemical and radiation therapy, restoring his previous health.
In order to repay the life-saving grace, McNeil paid $6 million to buy the upcoming Super Cup advertising slot to introduce the dog's anti-cancer journey, and thanked the veterinary team for careful and active treatment to make Shiku heal and create a medical miracle.
In this 30-second short film, you can see the recovered Shiku actively biting a wooden stick and running on the beach, the camera turns to the hospital, the veterinarians carefully check its physical condition through various medical equipment, and the narration of the film also introduces himself and the medical team from the perspective of Shiku.
"Pets have changed your life, and now you can change their lives too" provided a donation website at the end of the advertisement, and all proceeds will be donated to the University of Wisconsin's College of Veterinary Medicine, calling on the public to support animal cancer medical research through donations. The dean said that this advertisement not only has special significance for veterinary medicine around the world, but also has a positive impact on the field of human cancer research.