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Technology has long infiltrated every corner of modern society, and those new technologies and new products, even if they are not remarkable when they first appear, can also completely change our lives in a subtle way.
Take the smart door lock that has appeared since 2001 as an example, when this product first came out, the vast majority of Chinese people were still using traditional cross door locks at home, and they had to tie a keychain around their waist every day;
By 2015, the domestic smart door lock market competition has been white-hot, hundreds of smart door lock brands at home and abroad in the domestic market shirtless fight for share, by the outside world jokingly called "thousand lock war".
Waiting for the time to come to the present in 2021, the smart door lock market that was once lined with mountains has basically settled, showing a situation of confrontation between the two factions of the old professional lock company and the emerging Internet company represented by Cadiz.
As the big brother of the professional lock company faction, "kaadas Cadiz" can be said to be proud of the spring breeze in the past few years, according to its official data, in 2020, the omni-channel shipments of Cadiz reached 1.5 million sets, the company's total revenue of nearly 1 billion yuan, the data can be said to be very eye-catching.
It is precisely for this reason that in March this year, Cadiz obtained a series of B financing led by Orchid Asia Investment Group, co-creation Weiye and Qianhai Mutual Development, with a total scale of nearly 100 million US dollars, which is the first time in the smart door lock industry, and also reflects the optimism of the capital market for Cadiz from the side.
But just as the so-called place where there is light, there will be a shadow, although Cadiz is favored in the capital market, but in the consumer market there is some "backyard fire".
Also in March this year, a former offline cooperative dealer of Cadiz found the media and said that he had a large amount of evidence on hand that could prove that the quality of Cadiz products was serious and the repair rate was amazing.
According to the former Cadiz dealer, the area he represents sales can sell more than 200 sets of Cadiz smart door locks every month in 2020, and the products that need to be repaired after sales are complained about by customers every month, and there are more than 60 sets on average, and some individual months can even reach more than 80 sets, which can be described as a high repair rate.
In order to prove the reliability of his words, he even showed the media his own smart door lock after-sales repair list, saying that "each single (repair) in a certain community has an address, name, telephone, model, color and reason, I can show it to you." ”
Curiously, although as a former offline cooperative distributor of Cadiz, this gentleman naturally has more say than others in the matter of the quality of Cadiz's products... But the question is, you know what you know, but why on earth would you want to shake these things out?
After all, according to you, Cadiz and you are a partnership, that is, the so-called grasshopper on a rope.
In this regard, the answer of the "whistleblower" is not complicated.
Everything began in August 2020, during which Cadiz made an agreement with many offline cooperative agent dealers in Jiangsu, Zhejiang and Shanghai, and those agents who received this termination of cooperation instruction letter can be described as being surprised, for them, The "face-turning" of Cadiz can be described as without warning and inexplicable.
Some of the Kaidishi dealers who received the termination notice were even planning the opening of new stores the day before, and with the arrival of this termination letter, all the manpower and material costs invested in the early stage were all adrift.
Obviously, this kind of big loss makes it impossible for those offline dealers to choose to continue to swallow their anger, so in January this year, those dealers who were terminated chose to go to court with Cadiz and ran to the court to fight with their "old owners".
However, in court, these dealers failed to win a satisfactory ending for themselves, and it will take some time to wait for further appeals, so they had no choice but to turn to the media for exposure.
In a way, these former dealers have a long history of resentment towards Cadiz.
One of them also showed the media reporter his "problem product storage warehouse" that was fully loaded, and hundreds of sets of products covered a variety of quality problems such as "high power consumption, automatic alarm failure of the system, no recognition of the fingerprint collector, no response to the screen, abnormal sound of the door lock, and the automatic normal opening of the lock cannot be closed".
The repair problem door locks of this warehouse, with a total value of up to one million yuan, are now placed here and turned into a pile of scrap iron.
According to the dealer, these Cadiz problem products can be said to be "repaired bad, broken repair, repaired and then bad", some of which products since the sale, the time to stay in the user's home has not even been in the "repair product warehouse" for a long time, each time after repairing the installation back, not long after other problems were complained back.
For these quality problems, in the past, these dealers did not argue with consumers, but in the past, in order to make a living, they could only help Cadiz to appease consumers, and now that They have been dissolved from their cooperative relationship, there is naturally no need to help them speak.
Although the above words seem to be only one side of the words of the former dealers who have "celebrated" with Cadiz, at least in terms of product quality, these people's words are still quite credible.
The reason is very simple, because long before this "dealer and manufacturer turn against each other" drama was staged, Cadiz's smart door lock has been criticized for quality issues.
On August 11, 2019, the Beijing-Tianjin-Hebei Consumer Association released the results of the comparative test of smart door locks. The results show that 14 smart door locks, including Cadiz, which advertise "living fingerprint function", can in fact be opened at will by the "fake fingerprint" made by the fingerprint module, and its so-called "living fingerprint function" has been suspected of false propaganda.
(Source Beijing-Tianjin-Hebei Consumer Association released the results of the comparison test of smart door locks)
After that, the sample smart door lock was tried to "copy the IC card cracking", and the result was a total of 26 smart door lock products, including 24 of which were able to be opened at will by the copied IC card, and failed to pass this test.
On the black cat complaint platform, there are countless complaints from consumers about Cadiz door locks, one of which is one
The complaint about the remote control of the K8 model door lock is even more impressive.
The user said that he purchased the K8 model smart door lock in the Taobao Tmall Cadiz flagship store in May 2018, but in subsequent use, he often found that after locking the door and leaving home, the remote management of the app showed that the "door was not locked".
This causes the user to be unable to determine whether the door is locked after going out to work, which not only has serious security risks but also brings greater psychological pressure to the user.
But what he did not expect was that after communicating with customer service many times, the official customer service of Cadiz actually told him that "this is not a product problem, the app management function is just a reference."
Co-authoring is no problem with the door lock, the app is wrong?
In addition, a variety of other conventional failures such as "invalid fingerprint recognition, battery drain speed" and other conventional failures lead to users being locked out of the door for several hours and other problems, that is, too much hair, can not see at all.
It's hard to imagine a company that's thriving on its own track to deliver such an ugly answer to the most critical product quality issues.
If you can't stop the horse from the cliff in time, turn back to strictly control the product quality issue, and win back the trust of consumers, then even if the company obtains how much financing it has in the capital market, I am afraid it will be difficult to go too far smoothly.
After all, no matter how much money there is, there will always be a day when it will burn out, and only the recognition of consumers and the market is the source of wealth that can bring a steady stream of capital to the enterprise.
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Lead Writer | Small chai
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