Author / Erl
There is never a shortage of new stories in the entertainment industry.
Li Xueqin and Mao Buyi, two friends, with Mao Buyi's dog named "Yuanbao", walked into a small home with some "buried", packed up and lived there, they designated this as "Mao Xuewang's Home", and opened a variety show "Mao Xuewang" that recorded the daily life of native friends on the spot.
A pair of celebrity friends join hands on the show, such a combination is not unfamiliar to the audience.
In the Chinese entertainment industry, the celebrity friends circle in the mainland, Taiwan and Hong Kong have all been the key observation objects in variety shows, just like "Mao Xuewang", star artists travel, chat, eat and live together in the show, and friendship is fully displayed in many variety shows.
Different celebrity friends circle take turns on variety shows, the stories of star artists seem to be inexhaustible, when the stars are constantly arranged and combined, pushing the friendship theme to a new outlet, for the audience, is it an innovative experience, or "cold rice hot stir-fry"?
What is the magic of celebrity friends?
The reason why the theme of friendship has become a popular material for variety shows is not unrelated to the enthusiasm of the audience.
In fact, the celebrity friend circle is always a very attractive group for the audience, the audience loves to see the interaction between artists with a sense of variety, stars that everyone is interested in, and famous friend groups in the entertainment industry, when they transparently show the social state on the program, ordinary audiences may be able to find stories similar to life, get a sense of resonance, or simply absorb some jokes and enrich their lives with the laughter of variety shows.
This year's "Brother with Thorns" led by Chen Xiaochun in the "Greater Bay Area Brother" fire, many viewers called for the hope to see these brothers to open a separate variety show, the reason is no other, the Brothers in the Greater Bay Area crappy Hong Kong Pu, the daily stories between brothers, have supported a lot of laughter for "Brother Who Cut Thorns".
With this sense of variety advantage, the combination of brothers in the Greater Bay Area has successfully joined the ranks of variety show guests favored by the audience, and some viewers said: "Just watching them nag on the show, I can watch a whole season." ”
Good guys, many variety shows are busy letting guests go outdoors to explore and survive, and the original big wealth code has long been quietly revealed: as long as the guests are interesting and pure chat on the show, variety shows can also get the recognition of the audience.
Back to "Mao Xuewang". Due to the single setting of the scene, the story content of "Mao Xuewang" is not complicated, Li Xueqin and Mao Buyi only need to show the daily life of the two friends in the "Mao Xuewang Home", and this program is done.
But it is easy to say, behind the "single" also means that the program will completely rely on Li Xueqin and Mao's difficult daily life to contribute to the program's point of view.
According to the previous performance of the "Mao Xuewang" group in various programs and interviews, the humor talent possessed by the two is enough for them to support a variety show with pure nagging.
"Variety shows don't have to be funny, they need to be accompanied."
"This show is about watching a group of familiar people together and having a process of growing up."
Between chats, "Mao Xuewang" summed up the essence of the show, they opened themselves on the show, Li Xueqin told his concern about the bullet screen and online comments, Mao is not easy to feel embarrassed about his live performance in the "Children of Tomorrow" period, even if it is a star profession, friends are accompanied, the focus is not to chat and talk about the heart.
The essence of friendship theme variety shows is like this, the circle of celebrities and friends bravely breaks into variety shows, they need to put down the tense work of the entertainment industry, restore the appearance of getting along with friends, and the audience is watching a sense of comfort and freshness that stars can easily get along with without baggage.
New and old friends, gathered in the friendship theme variety show
Taking the native friendship relationship of celebrities as the focus of variety shows, the development of mainland variety shows has become more mature.
The earliest out of the circle is the 2019 launch of "We are real friends", the show on the big s, small s, Aya, Fan Xiaoxuan four friends made a trip to Myanmar, the program purely records the daily life of their travel, the audience in the beautiful scenery along the way, food, more concerned about the interaction and emotional output of the four sisters themselves.
Through variety shows such as "Kangxi Lai", the stories between the "Seven Fairies" sister group led by the big s are widely circulated, and the star artists such as the big s, the small s, and the Aya are well known to the audience, and they are inseparable from their wonderful performances in the variety show, so when these four friends gather on the variety show, the audience is also full of expectations.
At present, this show has a score of 8.3 on Douban, which is enough to see how much the audience prefers it.
Nowadays, when "Mao Xuewang" appears, variety shows focusing on the relationship between native friends have become more diversified in three years, and there are two more common types of programs.
One is like "We Are Real Friends" and "Mao Xuewang", focusing on the famous friends in the entertainment industry, the program adopts a no script, no fixed link setting, the material is completely handed over to these star friends, watch them play at will, and meet the audience's relaxed sense of decompression of "purely watching them chat and life".
In recent years, there have been variety shows such as "Fifty Kilometers peach blossom dock" and "hi roommate", focusing on gathering strange stars in the entertainment industry and gaining insight into their social process from strange to familiar.
The other is to detach from life observation, give the goal of running a store, game competition, such as "Chinese Restaurant" and "Longing for Life", with star friends as the background, the material of friendship emotions is integrated with other elements, breaking the single sense of "pure chat".
This year, Cai Shaofen, Zhu Yin, Chen Farong, Hong Xin four "Gangpu f4 sisters" jointly participated in a show "Please Eat Sister", the original intention of the program is to have four sisters with 30 years of friendship as restaurant partners, regularly launch their own unique theme activities every week, invite interesting young people from all over the network to punch in the store, and explore all kinds of fresh life together.
Obviously, the transition from the Four Sisters of Taiwan to the Hong Kong Pu f4 represents the transition of the model of friendship variety shows from slow life to targeted forms such as store operation.
No matter how fancy the content of the program evolves, star guests are always the focus of such programs, they must reveal their truest selves in the program, guide the specific plot direction of the variety show, and bring the audience a different experience and feeling from other types of variety shows.
Friends gather, some rejoice and some are sad
With the audience's super enthusiasm for the friendship story of the entertainment industry, the emergence of "Mao Xuewang" confirms that many friend groups in the entertainment industry are interested in unlocking the theme of friendship and embracing new variety shows.
But past experience has shown that the wind is quietly coming, but not all programs can go down this road.
This year's variety shows are flat, "Please Eat Sister" was launched during the Olympic Games, the average rating of 0.2168% is still good in satellite TV programs, but it is difficult to rank among the top ten of the all-platform variety show, and the program reputation is not good, Douban 4.5 points dismal end, failed to usher in the second spring of the career for the stars of the Greater Bay Area like "Brother with Thorns".
The reason is that the "Hong Kong Pu f4" sister and the program setting of running the restaurant are not fully integrated, and the program has discovered a large number of sisters" scenes of "love and killing", but the scene of running a restaurant and meeting with young people has not made a perfect complement to the theme of friendship, but the focus of the variety show has shifted from the four sisters, which is far less influential than the four sisters in Taiwan.
Up to now, from the circle to the decline, how to achieve the best effect of the friendship theme has never been a unified answer. Most shows still play the slow life safety card.
Broadcast to the fifth season of "Longing for Life", by Huang Lei and He Jiong, two friends for many years, received a group of new and old friends as guests, a group of people in the countryside to talk at home, creating a quiet and beautiful state of life, and the interpersonal relationship of the entertainment industry is also spread here.
Last year, Deng Chao, Lu Han and Chen He jointly participated in a "Hahahaha", the program mainly featured a road-style outdoor reality show, the three of them traveled all the way through many cities in China, under the rule of half-work and half-play, for the first time, showing the appearance of the circle of these three friends.
"Just a Teenager", which was participated by Wang Junkai, Liu Haoran and Dong Zijian, continued the program mode of "We Are Real Friends", and the three entertainment stars and friends partnered, abandoning their star status and traveling all the way to enjoy the scenery.
These programs focus on the insight into the "original friend relationship", playing outdoor games, interviews, travel and other elements over and over again, but the performance of the program is uneven.
Just one show of "Longing for Life" has gathered the rise and fall of friendship themes.
The show harvested the love of a large number of audiences in the early stage, He Jiong's high emotional intelligence, Huang Lei's superb cooking skills, the story of the happy reunion of star friends, and the return of three or two friends to the pastoral life, which is really desirable. However, the show has gone downhill in the past two seasons, and the fixed combination of friends, food, and night chat has made the audience a little tired.
Obviously, the theme of friendship revolves around "slow life", resulting in a lack of novelty in this type of program. If there is no circle of friends based on the audience, it may be difficult to eat the dividends of the friendship theme.
Taking "Hahahaha" as an example, although Deng Chao, Lu Han and Chen He were loved by the audience in "Run", when the three re-formed the circle of friends, they were quite suspected of "hugging the group", and the program paid attention to insight into the lives of ordinary people on the way, and finally the program was disorganized and the focus was unclear.
In fact, the three people have differences in age and program adaptation type, gathered in a road reality show, the focus should be from the "people", with humanistic care to pry the core content, reflecting the different friendship charm of different ages and different coffee stars.
Successes such as "Just a Teenager", based on the daily travel of Wang Junkai, Liu Haoran and Dong Zijian, there is no script and task setting, highlighting the personality and social status of the three guests, and the pure friendship is fully exerted in the simple variety show setting.
At present, "Mao Xuewang" broadcasts an issue, a single scene setting will simplify the content of the program, and the content is similar to most celebrity co-ownership theme variety shows, if you focus on refining the friendship of Li Xueqin and Mao Xueqin to the material, digging jokes and resonance from life, it may also be a good attempt.
Sometimes, simplicity is also a solution. At a time when there is a lack of sparks in the variety market, the courage to try "pure nagging" variety shows may also be the best solution in the safety card.