The people take food as the sky, and the catering service industry has been a sunrise industry since ancient times. It is a barometer of regional economic operation, and it is also an important part of improving the taste of the city and enhancing the people's sense of happiness and gain. How to improve the quality and efficiency of Shanxi's catering service industry, and promote the construction of a high-quality development system for the catering service industry with optimized structure and strong competitiveness? Catering practitioners across the province are actively exploring.
Distinctive branding
Shaping the "New Landmark" of Catering Culture
What is it like to taste local food in the courtyard of Datong Ancient City? Yellow noodle fried cake, yellow flower noodle mound, Datong haggis, cold mix yellow flower... Some people commented: Datong cuisine can be described as sour but not sharp, spicy and soft, salty and dry, sweet but not greasy.
"Datong is a famous historical and cultural city, and the development of tourism is the top priority of urban transformation and development. Food is also an important factor in the tourism industry, and our idea is to attract tourists from all over the world with food. He Jun, president of the Datong Catering and Hotel Industry Association, said.
Datong has always enjoyed the reputation of the city of gastronomy with distinctive dishes, a large number of culinary talents and a rich culinary culture. Datong catering industry is not only one of the splendid cultural treasures of Datong, but also organically inherits and carries forward the history of Datong and the organic inheritance and development of regional culture and modern civilization. Nowadays, Datong cuisine is constantly rejuvenating, performing wonderfully, and becoming a loud business card of Datong.
Feng Shourui, president of the Shanxi Culinary Restaurant Industry Association, believes that Datong is the ancient capital of northern civilization, where multi-ethnic cultures collide and blend. There are abundant ingredients here, and animal husbandry and cultivation are more developed. There are location advantages here, belonging to the "one-hour business circle" of Beijing-Tianjin-Hebei and the "two-hour business circle" of Shaanxi and Inner Mongolia. In the middle of summer, there are many people who travel to escape the summer. Datong and Beijing, Tianjin and other places of catering enterprises to learn from each other more, Datong cuisine and the country's first-tier cities compared with the cuisine, no less. These are the reasons why the food capital has settled in Datong.
Why did Datong build a city of gastronomy? Zhao Xuebin, vice mayor of Datong City, said, "In recent years, we have proposed to build a beautiful Datong, affluent Datong and a happy Datong, and the catering industry is an important part of the happiness of Datong. The catering industry should move towards branding and standardization, promote the development of tourism, and drive entrepreneurs from all over the world to invest in Datong. ”
To create new advantages, Shanxi catering has unlimited potential. Zhao Weihua, chairman of Shanxi Tianxing Overseas Catering Group Co., Ltd., believes that the sales performance of catering relies on the flow of people and customer orders, and the number of people cannot come up, and the number of customer orders will inevitably not come up. From a statistical point of view, the consumption potential of Shanxi people for excellent catering brands is huge. For example, Taiyuan Zhonglou Street restored the thousand-year-old street culture, restored many shanxi time-honored brands, and since the opening of the street, it has quickly become popular throughout the country.
Raise the scale and emphasize talents
Create a "new advantage" for catering enterprises
How can Shanxi's catering industry improve its efficiency, do large-scale, and truly give play to the new advantages of development competition?
As a unique local diet in our province, Fushan knife noodles are gradually developing and growing. "Come, a bowl of floating mountain knife noodles!" It is a local saying in Fushan County, why is it called "咥" a bowl? It is to let everyone eat well, eat to the fullest, and eat the feeling of being at home. Jin Yunlong, chairman of Fushan Chef Brand Promotion Co., Ltd., introduced, "Fushan has the reputation of the hometown of chefs, and our craftsmen are even more beneficiaries. We updated our business philosophy, standardized the standard of knife noodles, and created a business form of Fushan knife noodle franchise stores. ”
Liu Yunsheng, chairman of the Fushan County CPPCC Committee, introduced that chefs in Fushan County account for as much as 1/4 of the county's total labor force, covering 22 provinces, autonomous regions and cities across the country. The advantages of professional skills and talents coupled with the property culture of Fushan have formed a strong support point for building a noodle brand. Fushan County focuses on building a chef labor service brand, specially set up a Chef Labor Service Brand Development Center in Fushan County, registered the brand of "Fushan Ya a Bowl of Old Floating Mountain Noodles", unified to build a chain franchise store, and implement a unified management model. The county party committee and county government also introduced a reward and incentive policy, according to the scale of the chain store, each franchise store financial subsidy of 50,000 yuan. In addition, there is loan support, and the storefronts that need loans are discounted by the government for 2 years between 200,000 yuan and 300,000 yuan. This is conducive to expanding the scope of operation of chain stores. Driven by franchise stores, the local flour, vinegar, vermicelli and other industries are gradually growing.
For service chain enterprises, catering talents directly affect the speed and quality of large-scale development of enterprises. The catering industry has clouds: people are stable, service can be stable; the master is stable, and the dishes can be stable. How to solve the problem of talents in the catering industry? Zhao Weihua believes that cooperation with schools or enterprises is a good way, which can provide space for talents to grow, such as the current "small boss strategy", that is, after three years of hard work, employees have the opportunity to be a small boss of a certain store.
Set the standard and seek innovation
Shanxi catering strives for "new breakthroughs"
While pursuing the taste of food, it is equally important to continuously improve the production skills. What is the significance of a standardized Shanxi cuisine production process for the development of the catering industry?
The chef king competes for supremacy and sets the "standard" for delicious food. In the back kitchen of Lin Xiangzhai, the three chefs launched a competition to compete in the competition, while making a dish of oily meat. Zhang Lan, the fourth-generation inheritor of Shanxi oily meat, introduced, "The battle for the king of the kitchen is not to compete for the first, but to set production standards for the special cuisine of Shanxi, which has been oiled meat. "With the production standards in place, we can carry out chef training activities for the authentic Shanxi oil meat production. Over-oiled meat is Shanxi's intangible cultural heritage, but also a landmark food, and it is a responsibility to do a good job in inheritance.
Some people say that the charm of Chinese food lies in the taste of thousands of people, even if it is a plate of very ordinary shredded potatoes, the taste made by each restaurant is also different. Does it make sense to standardize? Feng Shourui believes: "In the past, chefs liked to talk about a little salt, a little oil, and a little soy sauce, if you are not careful, then the dishes fried today and tomorrow will taste different, so you need a standard to ensure the quality of the dish." To ensure high quality, Jin cuisine must have high standards. Under the guidance of the Provincial Market Supervision and Administration Bureau, our province has issued 10 standards for classic Jin cuisine and 10 miscellaneous grain cuisines. ”
What breakthroughs are needed in Shanxi's catering industry to improve quality and efficiency? Feng Shourui believes that for the catering industry, high standards, high quality, high quality and innovative development are the core competitiveness of industry development. Zhao Weihua believes that Shanxi catering should be benchmarked with excellent catering enterprises across the country, so that Shanxi catering brands have higher standards and achieve better changes.
The content of this column originates from Yan Jie, a reporter of Shanxi Satellite TV's "all-round promotion of high-quality development"
(Editor-in-charge: Li Lin, Liu Yang)