The fantasy themes represented by "Kyushu Sky City", "Magic City" and "Xuexian Qingyunzhi" became "blockbusters" in the summer online film and television drama market in 2016, proving the strong market demand for mainstream viewers relying on the "Internet Generation", and the fantasy theme has always dominated the screen network broadcast market.
How to stand out in the "Fantasy Season" that is about to usher in the theme of the gathering, Xiaobian interviewed the post-90s film and television talent Xiong Ziling, who crossed over from actors to producers: The female group-themed network movie "Juezhi Tiantuan", independently produced and starred by Xiong Ziling, ranked fifth in the total number of online movies played on the whole network in 2016 with 120 million views, and stood out from more than 2,000 works in the 2016 China International Youth Film Festival, and won the "Organizing Committee Recommendation Award" of the first Network Grand Ceremony. Coupled with the first and lower parts of Xiong Ziling's "Soul Hunter's Town Soul Stone", the cumulative network broadcast volume exceeded 400 million, and she was awarded the title of "400 Million Talented Women".
Broaden the vision of fantasy themes subvert the ancient and modern "Meng Po" setting
Recently, Xiong Ziling served as a producer, general director and leading actor in the fantasy film "Meng Po Xuanfei", which has entered the post-production stage after half a year of careful preparation and intensive shooting by the crew day and night, after the official completion of Hengdian. "Meng Po Xuan Concubine" subverts the traditional Meng Po setting, setting the very oriental mythological "Meng Po" as a position that only men can inherit, and the position of Meng Po, the heir of the person with good character and good character selected from the ten major families. The film tells the twists and turns of love-hate entanglement between Wei Xianmi, the daughter of Meng Po's heir, and the male demon Liangchen and the male Meng Po candidate Batian.
"Meng Po Xuanfei" as the first fantasy theme project developed by Three-dimensional Bear Pictures, Xiong Ziling, who is very fond of the theme of oriental mythology, acted and directed, personally participated in the script creation, controlled the direction of the story, and once again crossed over as the general director of the film, "There has never been a work with Meng Po as the main character in the film and television drama, and the marginal roles rarely involved are only lonely souls hidden in the dark, so there will be the idea of showing 'Meng Po' in front of the world." ”
How to make traditional mythological characters accepted by the audience of the "net generation" in the new era is also the most difficult part of the script creation, "the traditional Meng Po has been like a day of the undead for a hundred years, how to broaden the horizon and show the characters more plump and three-dimensional." In this regard, the general director Xiong Ziling spent nearly half a year concentrating on polishing the script, and finally set Meng Po as a position that only men can inherit, and existed in meng po township in the paradise land to eliminate the memory of the past life of the demon clan to protect mankind, and raised Meng Po to the important position of peaceful coexistence between the two ethnic groups.
The film combines popular elements such as fantasy, romance and comedy, and firmly locks in the audience group with novel content and big pattern vision such as "male Meng Po", "Meng Po tea", "concubine selection" and "two ethnic groups of demons". Adapted from the mythological film works, special effects are undoubtedly the highlight of attracting the audience, "Meng Po Concubine" has been involved in the special effects team during the preparation period, special effects, costumes, and styling from design to production. The modeling of the demon clan needs to be completed by extremely harsh and precise, time-consuming and labor-intensive special effects makeup such as real-life modeling and inverted molds, and each time it takes up to four or five hours of special effects makeup, presenting the vivid and delicate effects of the five facial features, vivid and vivid, so that everyone has a ardent expectation for the new Meng Po in "Meng Po's Selection of Concubines".
Overwhelming, online and offline joint marketing
At a time when the competition in the film and television drama market is intensifying, marketing has been mentioned as the most important position, and how small-cost films will win the marketing war with publicity. Xiong Ziling, who has a successful marketing case such as "Juezhi Tiantuan", has been operating steadily. From the preparation, the special effects team, the service taoization, the main creative actors one by one in an orderly manner, and then to the start of the shooting until the end of the stage, the publicity team released messages and materials according to the nodes, and maintained the corresponding heat and peak accumulation for the arrival of the publicity period. In addition, after the final release, the publicity team will jointly spread out from all-round channels such as online topics, traditional media, and new media, and will carry out large-scale pushing of densely populated subways, bus platforms, etc., and joint marketing in various forms online and offline, and jointly form an overwhelming publicity momentum.
Mythological character adaptation to create a "new Meng Po" native IP
Since the birth of film and television dramas, most of the fantasy and magic genre works have been developed from mythological adaptations, providing new vitality and visual image for the old fantasies, adding rich and brilliant colors to the history of film and television dramas in the past century.
Adaptation of mythological stories or characters has become the core force leading the ancient costume fantasy theme film and television, Xiong Ziling believes that "mythological characters to be reborn in today's film adaptation, the creators need to create an artistic image that is both in line with the spirit of mythology and the aesthetics of the times, and the 'new Meng Po' in "Meng Po's Chosen Concubines" was also born, while conveying the spiritual temperament of traditional culture, adding the comedic color of Hollywood movies." In addition, the complete story structure is also the core of the adaptation, and "The Tale of the Chosen Concubines of Meng Po" fully reflects the contradictions and conflicts between humans and demons, and the emotional line between the protagonists Wei Xianmi, Liangchen and Batian is spread, and always closely follows the theme of human nature against evil.
In the film and television circle of the crazy pursuit of IP today, Xiong Ziling said: "Not all adapted film and television works are called IP, IP is not born, as a new generation of post-90s film and television people to take the original ability as the primary pursuit goal, we "Meng Po Concubine" has the confidence as a native IP, in the film and television industry with a hundred flowers to achieve a place. ”
It is also reported that the fantasy comedy film "Meng Po Xuanfei" co-produced by Sunway Bear Pictures, Datang Brilliant Media, DMG Yinji Media, Yihong Zhixin Culture Media, Inner Mongolia Federation of Small and Medium-sized Enterprises, Shenzhen Grandview Film and Television Media, co-produced by Beijing Whale Image Film and Television Culture Media, and supported by Beijing Junmin Special Effects Technology Co., Ltd., is expected to meet with the audience in early 2017, and will present an audio-visual feast with oriental mysterious colors.