On August 14, Euler's 2022 black cat was officially listed, and the price of the new car was 69,880-84,800 yuan after subsidy, and the new model of the white cat series, the little wild cat, was also listed at the same time, and the price after subsidy was 71,800-88,800 yuan. Black cat and white cat these two models are currently widely concerned mini car, but also the two most popular models in Euler, the same as the mini car, the price is close, what is the difference between the positioning between the black cat and the white cat? How to choose the best deal?
Many people think that the positioning between Euler Black Cat (Parameter | Inquiry | Picture) and the Small Wildcat is one low and one high, and the difference in size, configuration, and price of the two cars has created a difference in the positioning of the two cars, which is only part of the reason.
Euler's cat name has three models, the same as miniature cars, in the design are small and cute style, with the appearance attracted a large number of female users tens of thousands of yuan to hundreds of thousands of yuan the price is also very close to the people.
Originally a mini car that solves the basic transportation needs has become a fashion item, this style has made Euler's cat series models have achieved market recognition, and correspondingly, this design of pleasing female consumers has also lost some male users, so Euler has expanded the model, and recently launched the good cat GT, the original cute shape added a large number of sporty style kits, so that a more feminine model became a "steel cannon", making this car a more compatible model.
With this question to see the little wild cat naturally can find the answer, the ordinary version of the white cat model is cute and cute, the little wild cat is also added to the more radical appearance kit, there is a sense of mecha wind, the front and rear lines of the car are more tough, and there is a sense of sport, this appearance can win the acceptance of many male users, broaden the user group can naturally bring higher sales.
The black cat and the small wild cat have a certain overlap in price, so many people will struggle when choosing.
From the perspective of practical use, the wheelbase of the two models is close, the car ride space is also very close, the body length of the small wildcat is longer, the trunk space is larger, the opening is more square than the black cat, it is much more convenient to take things, the rear seat can form a space close to the flat after being put down, with the square interior space, pulling some large items is also more advantageous.
The motor power of the two models is divided into two levels of 35kW and 45Kw, and the power feeling is similar in the case of close quality of the whole, the motor power response is faster, the city is very brisk at low speed, the maximum speed is 102km/h, and there is no problem with simply coping with the high speed or the loop.
In terms of basic price and configuration, the little wild cat has a slight advantage over the black cat, in general, the configuration of the little wild cat, the storage space is more advantageous, and the black cat is lower in price. The same as the mini car, one comprehensive condition is better, the other is only to meet the basic transportation of the product.
Black Cat has launched a total of six models, with a mileage of 301km, 351km and 405km, of which the cruising range of 405km is the top model, and the price of 84,800 yuan is not cost-effective for mini cars, so it is not considered. If the 40km trip is calculated in a single day, the model with a range of 301km will have a certain attenuation in the winter, and may face the problem of taking time out to recharge on weekdays, so the model with a range of 351km is a more suitable choice.
Black cat 351km model has a total of three models, of which the standard subsidy price of 73,800 yuan, this is only to meet the most basic travel needs, the use of mechanical handbrakes and not equipped with airbags, body stability control, traction control brake assist, etc. are also not equipped, for the sake of convenience and safety considerations are not recommended to buy.
The comfort type is 2000 yuan higher than the standard price, and the configuration has increased the automatic air conditioning, PM2.5 filter device, the driver's seat keyless entry, the full LCD dashboard, the central control screen size has also been upgraded to 10.25 inches, and the safety configuration such as body stability control and traction control brake assist has been added, but the airbag is still missing.
The deluxe version priced at 79,800 yuan adds front/rear head airbags, lane departure warning, active braking, road traffic sign recognition, rainfall sensing wipers, headlights equipped with automatic opening and closing and adaptive far and near light functions compared with the standard type, and the driver assistance system has also been upgraded from fixed speed cruise to adaptive cruise. Therefore, compared with the standard type of 4000 yuan is still very worthwhile, safety, comfort configuration is more comprehensive, the most worth recommending.
The little wildcat has three models, with a range of 305km, 360km and 401km, and we still take the endurance as the hard standard and abandon the 305km model.
The luxury endurance price of 79,800 yuan is 360km, the safety configuration such as body stability control, traction control brake assist and so on is very comprehensive, the front row is equipped with head airbags, if you want the rear head airbags, you only need to spend 600 yuan to choose. Like tire pressure monitoring, automatic parking, uphill assist, Bluetooth key, remote start, multi-function steering wheel, Internet of Vehicles and other vehicle networking is more comprehensive, in the three models are the most recommended.
The 401km flagship model priced at 88,800 yuan is 9,000 yuan more expensive than the luxury type, adding L2 level driving assistance, 360-degree panoramic image, mobile phone wireless charging, driving recorder, light group equipped with automatic opening and closing and adaptive far and near light functions, the configuration is very comprehensive, but this price is not cost-effective to buy a mini car, so it is not recommended.
At present, there are no existing cars for sale in Beijing, black cat and small wild cat, of which black cat needs to wait for 1 month after booking, and small wild cat up to 2 months.
Black cat according to the different models of cash concessions ranging from 4,000 yuan to 9,000 yuan, new cars give away household charging piles, the whole vehicle provides 3 years or 120,000 kilometers of warranty, the three electric system for 8 years or 150,000 kilometers of warranty, the first owner also enjoys the battery cell lifetime warranty, the loan to buy a car can enjoy 24 periods of zero interest loans. The current cash discount for the little wild cat is 4,000 yuan, and the warranty policy and financial policy are the same as that of the black cat.
We also learned that the current Euler brand has both 4s stores in sales, as well as official experience stores, we learned from the sales staff that the experience store is a factory direct store, there is no handling fee for loan purchase, and there will be no compulsory consumption, and even insurance is not mandatory to buy in the store, so it is recommended that you go to the local official direct experience store to buy a car.
At the beginning of the birth of the Euler brand, it took some detours in marketing and positioning, and then quickly boosted the brand with women as the entry point, the model system was gradually improved, and the launch of the little wild cat and the good cat GT model also further broadened the user group. Driven by Euler, the micro pure electric vehicle has changed from a tool to meet the basic travel to a fashion item, hoping that Euler can bring more surprises to consumers in the future.