With the upgrading of tourism consumption, tourists' travel is no longer limited to sightseeing, visiting scenic spots and monuments, and have zero-distance contact with animals to feel the natural ecology, which has become a new hobby of tourists.
According to the "China Young Consumers Animal Theme Tourism Trend Report" released by the World Animal Protection Association, 90% of young consumers agree with the concept and way of animal theme tourism that is closer to nature, and the Tuniu Animal Theme Tourism Consumption Report also pointed out that among the people who like animal theme tourism, family parent-child tourists account for more than 60%, especially children under 6 years old, who have no resistance to animal theme tourism.
As a result, the animal-themed pet paradise came into being and became a "new Internet celebrity" in cultural tourism.
Compared with ordinary zoos, cute pet park emphasizes the integration of parent-child, study, ecology, nature and interaction, providing visitors with the opportunity to have close contact with animals, observe the living habits of animals, and feel the atmosphere of friendly coexistence between animals and people.
01
Cute pet park planning ideas
(1) The theme positioning of cute pet paradise is obvious, and it is necessary to reflect the "cuteness" of animals.
The main customer group of Cute Pet Park is composed of two parts - parent-child family + couple, and young customers with friends. From the consumer group can be glimpsed, the purpose of tourists to the pet park is to have close contact with animals, experience the warmth of animal people, so the pet park in the choice of animals to choose a gentle temperament, willing to contact with people animals, on the one hand, these animals look cute and cute, easy to trigger soft and gentle feelings of tourists; on the one hand, temperate animals are more suitable for interaction with people, convenient to create "nature + animal interaction", interactive experience of popular science publicity.
(2) Pet Park considers interactivity to create an immersive experience.
Cute Pet Park takes "interactivity" as the main service, so in the environmental packaging, it is necessary to create a natural and casual immersive experience from the interactive window, interactive platform and interactive space, with the elements of cute pet, so that the sense of experience, interaction and appreciation are strengthened. In addition, if the actual area of the pet project is not large, then the project partition of the pet park should not be too much, and the too detailed partition will not be conducive to the creation of the story line and the improvement of tourist satisfaction. And because the group of cute pet park covers all ages, it is necessary to fully consider the needs of the elderly and children in service design, and improve service functions and leisure facilities.
(3) Cute pet paradise needs to have new ideas.
Cute pet park is not just to raise a few pets so simple, in order to attract new tourists, improve the return rate of old tourists, cute pet park needs to continue to give visitors new concepts, new themes, new feelings.
02
3 modes of Cute Pet Paradise
As a new product in the cultural tourism industry, 90% of the pet park is still in the exploratory stage, there is no core giant, the characteristics and differences of resources and IP are not distinct, there is no business model and scale effect that can be copied, at present, the pet park market takes three models as the mainstream of development.
(1) Quantity is king
This kind of cute pet paradise has established a perfect pet animal system, mainly cute animals, gathering multiple varieties, with complete types and a large number of victories. This is also the current domestic more popular pet park development method.
(2) Healing is king
This kind of cute pet park venue is no longer limited to indoors, and the outdoor open space is wide, which can allow visitors and animals to have zero-distance contact and intimate interaction, and has also derived "hug" services in foreign countries.
(3) Service is king
At present, many tourist places in China do not allow pets, even if they are pet-friendly, there is no convenient service for pets.
For example, Dora's Parent-Child Pet Paradise is based on the ecological landscape of animal habitats, with the concept of visiting the animal's home, and with the symbiosis culture of people and animals in the ancient Dian Kingdom as the link, to create a colorful Yunnan Cute Pet Kingdom and the Dian Queen's Garden. The park chooses black-nosed sheep, capybaras, alpacas, marmots, slender-tailed badgers, ponies and other animals, who are cute and cute, with their own IP cute point traffic. At the same time, these animals are mild in nature, have no risk of harm to people, and are willing to interact with people to ensure that tourists can get close to dozens of small animals in the park.
According to the consumption report of the 2019 China Pet Industry White Paper, the number of urban pet dogs in china in 2019 was about 55.03 million, an increase of 8.2% over 2018; the number of pet cats was 44.12 million, an increase of 8.6% over 2018. It can be seen that there are more and more families with pets, and if the pet park can allow tourists to bring their own pets, and improve the service facilities of pets, it is also a very good choice to attract tourists with pet families with excellent pet service quality. For example, some farms in the United States have special areas for tourist pets