Image source: Figureworm Creative
After entering the market for many years, the old sellers of cross-border e-commerce often enter the bottleneck period, and the growth begins to be weak, and they want to change but have no way to start. Painful, confused and anxious. How to break through their own bottlenecks and make the road smooth and wide? What you may need is a shift in thinking and a new perspective on the business you're familiar with.
From pan-selection to selection, polish the granularity of the selection. After two years of development, sellers tend to have their own Best Sellers. Gain experience in specific categories so that you can re-incorporate the product characteristics of other competitors. In terms of customer needs, we innovate under the advantages of existing categories, and add corresponding elements to the products for the target group to create differentiation. After the development to a certain scale, sellers can consider independent development and optimization of products on the basis of business experience and understanding of customers, so as to be guided by customer needs and improve the added value of products, which will also become an opportunity to transform to the direction of brand!
Sellers need to try to immerse themselves in the news environment of the market, perceive the needs and mentality of consumption from the perspective of locals, so that they can react to consumer hotspots at the first time, such as various explosive models, film and television dramas, and obtain market dynamics, laws and regulations and policies and their competitive position in the local market. Especially in all kinds of popular film and television dramas, the peripherals of frequent blockbusters, the audience will have in-depth interaction with the characters in the play through "buying, buying and buying". This kind of goods has very high requirements for timeliness, and when the product has begun to heat up, the seller may have completed the preparation of production and turned to the next hot spot.
Customer Journey is a full range of aspects that customers have direct access to, covering pre-promotion, order placement, returns and exchanges, post-purchase marketing and daily maintenance of customer relationships, from logistics information update notifications to interface optimization. Carefully polishing the entire process may make your business have an essential transformation! In addition, how to open source and reduce expenditure is a problem that must be considered for the long-term operation of the store, and the seller can optimize the operation process from the aspects of integrating the supply chain, inventory management, operating system optimization, deepening cooperation with suppliers, and regular training of the personnel team.
After determining the direction and understanding the priorities, you need to start planning your own arrangements for funds. In order to help the business development of Amazon's Chinese sellers, HSBC has launched a special cross-border e-commerce exclusive loan.
The product is a personal operating unsecured loan credit product, the main features are:
1. Support the repayment method of up to 12 months of interest first and then principal, and borrow and repay with loan.
2. There is no need to provide financial statements for online paperless application.
3. Complete the application in 10 minutes. Pre-credit approval will be issued within 1 working day as soon as possible after the application is submitted.
4. After the loan documents are signed, the loan can be released within 1 working day at the earliest.