Rectify the "rice circle" amplification move to make virtue and art double Xin become the "norm"

　　The Convention on Self-Discipline in Building a Clear Network Culture Ecology, jointly initiated by the China Performance Industry Association and 14 platforms such as Weibo, iQiyi, Tencent Video, and Youku, clearly opposes "traffic first", pays attention to the quality and reputation of literary and artistic works, does not take data and traffic as the main evaluation criteria, refuses to carry out false speculation by repeated brushing, brushing orders, etc.; refuses to provide a display platform for people who violate the law and lose morality.

　　"Rice circle" rectification and then enlarge the move, suddenly on Weibo hot search, has been widely concerned by netizens, in recent years, with the continuous exploitation of the potential of the network information platform, the help of short video communication platform, the spread of many works has achieved good results, the stars, Internet celebrities, anchors riding on this "East Wind" to obtain a lot of fame and traffic, such as live broadcast with goods Ofia, Li Jiaqi; the new generation of stars Di Li Reba, Yang Zi; Internet celebrity Dagula K, Rabbit Tooth Zhu Rongjun, etc., gained a large number of fans and attention, For a time, it was popular all over the country, making people envious.

　　Of course, while harvesting high traffic and high attention, the quality of their own works must also be able to handle and withstand the test. Just as the so-called "want to wear the crown, must bear its weight", in the star artist or Internet celebrity anchor should always pay attention to the quality of their own works and the spiritual meaning of expression, rather than adhering to the interest theory of "only traffic first", importing some "no nutrition" and spiritual "empty" works into the society, and even crossing the legal red line and moral bottom line for traffic, passing on some negative energy information that violates the core values and ethics of society, blindly following the trend, thus disrupting the original order and harmony and stability of society.

　　Moreover, the quality of the work should be hard in its own character. Good works need to be tempered, and so does human character. If there is no good character, although there are good works, it will be "not far away", and it will often fail to live up to "popularity" while harvesting "popularity". For example, Zhao Wei, the protagonist who played XiaoYanzi in "Huan Zhu Ge Ge", which is popular all over the country, has been removed from various platforms because of the untrustworthiness of the securities and futures market; Zheng Shuang, the protagonist of "Let's See the Meteor Shower" and "A Little Smile is Very Charming", has been banned by the whole network because of surrogacy and tax evasion incidents, and from the various actions of the state, society and the public, all reflect that the society needs "stars" who are both moral and artistic to join, rather than the "traffic" stars who disrupt social order and commit crimes against the wind, and have a good-looking skin bag. And there is no strong character responsibility.

　　This time, the rectification of the "rice circle" has been intensified again, which is undoubtedly the result of the public's eagerly awaited. The long-standing chaos of the "rice circle" not only disrupts the original rules and order of the social market, but also consumes the energy of the social "star-chasing people" and distorts the three views of some "star-chasing people". It can be seen from the "Notice issued by the Central Cyberspace Administration on Further Strengthening the Governance of the Chaos in the "Rice Circle"" that the rectification of the "Rice Circle" should also be based on the source, starting from the celebrities, artists, Internet celebrities and other groups that have received high attention and high traffic, improve the quality of artistic works, restrict their conduct, create a good network atmosphere, and more importantly, guide the "star-chasing family" to rationally chase the stars, so that the "rice circle" cultural diseases can be cured.

　　Author: Chen Song