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Northeast revitalization of "Shengjing" first Shenyang city publicity MV "Shengjing" boosted the city brand

author:Lohas Liaoning

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On October 22, produced by Hongta Liaoning Company, Shenyang City Publicity MV "Shengjing" was officially released, which not only included Shenyang Imperial Palace, Beiling, Tanglin, Qipanshan, Shengjing Grand Theater, Fangyuan Building, North Market, Middle Street, Taiyuan Street and other Shenyang scenic spots, landmark buildings, commercial streets, but also covered traditional cultural art forms such as commentary, Northeast drum, Tai Chi, qipao, ethnic costumes, etc., showing the infinite charm of Shengjing culture, integrating urban culture with city brands. It will also combine the old industrial base and innovative development to present shenyang, a beautiful, warm, hospitable, future and hopeful city in front of the people of the whole country.

The lyrics not only have the inheritance of Shenyang's history and culture such as "the birthplace of a dynasty, two generations of emperors", "Shengjing Fu", as well as the "Chinese Dream", the grand scene of the Innovation City, and the impression of Shenyang City that welcomes the eight directions and dreams are infinitely grand, and there is also the heart of the naked son who has not changed as the "eldest son of the republic", and the heart of building Liaoning's hometown and promoting the comprehensive revitalization and all-round revitalization of Northeast China.

Northeast revitalization of "Shengjing" first Shenyang city publicity MV "Shengjing" boosted the city brand

Hou Wei, deputy general manager of Hongta Liaoning Company, said: "In the next step, we will continue to do a good job in the bearing and inheritance of Shengjing culture through Shengjing songs, MVs, promotional films, documentaries, cultural forums and other forms, promote the continuous excavation and dissemination of Shengjing culture, and tell the story of Shengjing." It is planned to hold the 'Northeast Revitalization, Shengjing First' brand development forum in mid-November, establish the 'Shengjing Brand Alliance', uphold the concept of 'co-construction, sharing, and common growth', conduct special discussions on regional economic revitalization and high-quality brand development, and explore the development path for the economic revitalization of Northeast China. ”

Northeast revitalization of "Shengjing" first Shenyang city publicity MV "Shengjing" boosted the city brand

Northeast revitalization "Shengjing" first gather brand power

Hosted by Hongta Liaoning Company, 18 local enterprises and 21 "time-honored brands" in Liaoshen jointly launched the "Shengjing Brand Festival" live broadcast on October 18, and many Liaoshen enterprises gathered in the live broadcast room to promote corporate culture and special products through online interactive fun. The live broadcast of the "Shengjing" brand festival achieved 242,000 people to watch the scene, interactive messages and likes 156,000 times, so that the famous brands of Liaoshen Dadi were full of vitality in the new era, and they worked together to sing a strong voice of development, gather brand strength, and help the revitalization of Northeast China.

Northeast revitalization of "Shengjing" first Shenyang city publicity MV "Shengjing" boosted the city brand

"We believe that 'Northeast Revitalization' is by no means a paper talk, in addition to the national policy tilt, we also need our Shenyang brand to help each other, the unity of knowledge and action, practice the new development concept, and strive to move forward, which is the mission of Northeast enterprises and the responsibility of Northeast brands!" Cidong, general manager of Hongta Liaoning Company, introduced it.

Hongta Liaoning Company has always adhered to the responsibility and responsibility of state-owned enterprises, and has made positive efforts and contributions to promoting the comprehensive revitalization and development of Northeast China in terms of ensuring fiscal revenue, promoting economic development and stabilizing social employment. Adhere to brand cooperation and innovation, boost the promotion of urban brands, jointly empower brands, let Shenyang brands "go out of the circle", reshape glory, and let culture and brands shout out the strongest voice of the times in the process of realizing the comprehensive revitalization of Northeast China: Northeast Revitalization, Shengjing First.

Text: Wang Ying, Tan Xiangfu

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