On October 29, 2021, the Shatian Grapefruit Cultural Tourism Festival and Overseas Chinese Township celebration in Rongxian County, Guangxi Province, celebrated the "Chinese Farmers' Harvest Festival" in the "Shatian Pomelo Kingdom in Ziliang Town, RongXian County". At its site, the Rongxian Rural Credit Union of Guangxi Autonomous Region launched the "Party Banner Leading + Financial Pioneer" activity, through the live broadcast of the network with goods, showing rongxian Shatian grapefruit to netizens across the country, sharing the joy of the harvest of Shatian grapefruit, and helping rural revitalization.
The first live broadcast lasted 4 hours, with a total of 4,621 video viewers, 65,000 likes, and 4,193 fans during the live broadcast. During the live broadcast, the bank sold 58 pieces of Sha tin grapefruit through the link of "Rong County Rural Credit Union sincerely invites you to appreciate grapefruit" in "Linong Mall", with sales of 4055 yuan, driving the sales of "Linong Mall" to 137494.5 yuan.
The live broadcast event was organized by the Gongchao Cooperative of Ziliang Town, Rong County and the Guangxi Weather Qing Company, providing packaging and logistics services. During the live broadcast, Rongxian Rural Credit Union also invited relevant personnel to introduce the planting history and high-quality characteristics of Shatian grapefruit to netizens.
During the live broadcast, the live broadcast staff of Rong County Associated Press passionately promoted Sha Tin grapefruit in front of the camera, attracting many fruit farmers around to watch and enhance farmers' awareness of learning online sales. Through innovation, Rongxian United Press aims at the new e-commerce sales model of live broadcasting, and uses Linong Mall as a platform to promote the popularization of financial knowledge in an all-round way. The "live broadcast with goods" activity is one of the measures of rongxian association to promote rural revitalization with the party banner in the innovative model, and in the next step, rongxian association will continue to launch similar live broadcast activities to fulfill social responsibilities and help rural revitalization.
Author: Qin Wei Lu Jiaxin
Unit: RongXian Rural Credit Union, Guangxi Autonomous Region
Review: Chen Zhisheng