Why is the capital scrambling to "eat" the brine and fried skewer snack track getting hotter and hotter?

Henan brine brand Jiuduo meat has received hundreds of millions of yuan in A round financing

The brine brand "Nine More Meats" received hundreds of millions of yuan of A round financing, and "Xijie Fried Skewers" completed a round of financing of 295 million yuan

Dahe Network Henan Business Daily reporter Ma Qianhuiwen / photo

The epidemic situation is repeated and uncertain, and the catering industry is constantly being shuffled. Some people scratch their ears and scratch their cheeks for next month's rent, and some people use capital expansion to enter the road of listing.

Recently, Henan brine brand Jiuduo Succulent has received hundreds of millions of yuan in series A financing, and Nanjing's "Xijie Fried Skewers" has completed a round of financing of 295 million yuan.

When capital accelerates to the "sinking" of the regional market, what kind of regional catering head brand can seize the capital more?

Jiuduo Meat has received hundreds of millions of yuan in Series A financing

On October 29, a good news came from Henan's catering circle: Jiuduo Meat (Henan Jiuyu Whole Food Co., Ltd.) completed hundreds of millions of large-scale A round of financing, which was exclusively invested by Everbright Holdings Consumer Fund.

According to the data, the sales network of "Nine Meaty" covers 18 prefectures, cities and townships in Henan Province, and the market outside the province has radiated to Jiangsu, Hebei, Shanxi, Shaanxi, Hubei and other provinces, with more than 1,000 stores.

How does Jiuduo Succulent rely on the brine taste of 30 yuan per capita to move towards the road of capitalization?

Liu Shan, managing director of Everbright Holdings Consumer Fund, said that "nine more meats" have taken root in Henan for many years, have a strong market competitive advantage in the province, and have a set of systematic play methods for the target market, and will expand to the whole country in an efficient and orderly manner in the future.

The halogen products track is a large track with a scale of 100 billion and maintains a high industry growth rate, but the current industry pattern is scattered, especially the table halogen track, its large-scale improvement and integration space is more sufficient, and it has the potential to further incubate strong chain brands.

The "Snacks and Drinks" track bursts into great potential

A few days before the brine brand "Nine Meats" received hundreds of millions of yuan in financing, the fried skewer brand "Xijie Fried Skewers" (Nanjing Borderless Catering Management Co., Ltd.) announced that it has recently completed a round of financing of 295 million yuan, which is jointly led by Source Code Capital and Xingnacher Capital, and the funds will be used for supply chain upgrading, team expansion and digital construction.

The opening speed of "Xijie Fried Skewers" is amazing, only two years from Nanjing to the whole country, the supply chain covers 29 provincial-level administrative regions, the chain stores exceeded 1400, and the average monthly sales of 60 million strings. In September this year, the "Xijie Fried Skewer" entered Zhengzhou, 20 yuan per capita, which was hot when it opened, attracting countless Internet celebrities to punch in.

Yin Jian, managing partner of Star Naher Capital, said publicly that they see the huge potential of the "snack and drink" track, and believe that players in this track should invest a lot of resources and energy in product innovation and supply chain to truly establish core barriers and are expected to stand out from the fierce competition.

Enterprise investigation data show that in the first half of this year, there were 12 financings in the domestic pasta industry, and the disclosed amount exceeded 1 billion yuan. Lanzhou ramen is quite optimistic about capital, and ramen brands such as Ma Jiyong, Zhang Lala, and Chen Xianggui have successively obtained financing.

Looking at the Lanzhou ramen brand and the recently financed nine succulent and hi sister fried skewers, the fast copying speed, high degree of standardization, and all-weather fast food are the common points of such restaurant companies.

What is the "fragrant food" in the eyes of capital?

Recently, catering investor Daniel Zhang (anonymous) came to Zhengzhou from Shanghai to inspect catering projects, and snack and fast food brands that can represent Henan characteristics are the focus of his inspection.

Why are fast food and snack brands favored by capital?

Daniel Zhang believe that there is more space for fast food and snack brands to open. The expansion of small stores is very fast, while although large stores make money in a single store, they cannot do so in quantity and are not easy to be favored by capital.

At the same time, for small stores, it is difficult to copy the second and third stores through the money earned by one store, and the replication speed will be limited, and it will need to develop rapidly with the help of capital.

In the view of Daniel Zhang, the ceiling of the category, the degree of standardization, whether the product is addictive and other characteristics are the direction of capital focus. Taking brine stores as an example, products are easy to standardize, and basically the factories are ready to send them to stores for sale. Compared to brands that rely on chef skills, brine shops are very reproducible.

From the perspective of consumers, milk tea, brine flavor, and fried skewers are addictive, which will prompt consumers to buy multiple times, and the category has natural advantages.

How fragrant is the business of brine and fried skewer brands "getting together" to raise financing snacks?

In April, the halogen brand Wuxiangju received a Pre-A round financing of 15 million yuan

In June, the hot halogen brand Sheng Xiangting completed a round of financing of nearly 100 million yuan for Tencent and Tasteless Food

In July, Wang Xiaohao, a brine snack brand, received a Series B financing led by Chervon Investment

In July, Hot Halogen Eclipse completed the angel round of financing, which was exclusively sold by Sequoia Capital

In October, Kwafu completed tens of millions of yuan of A2 round of financing, and the three rounds of financing in the past six months exceeded 150 million yuan