"New Yellow River" is a platform-based new media flagship built by jinan city in Shandong Province and hosted by the director of Jinan Daily Newspaper Group, Slogan is "running with the times", adhering to the content positioning of "cutting-edge, humanistic, rational and constructive", and is committed to building a news network covering the whole country.
At the same time, "New Yellow River" combines the scene reading advantages of geographic information positioning (LBS) to build a content system that best meets the needs of users; in terms of genre, based on the current trend of video communication being more popular with the public, it focuses on the video presentation of high-quality original content.
From this positioning, the "New Yellow River" has three main needs:
Rich video content.
As a new media platform facing the whole country, high-quality and diversified content is the survival of the "New Yellow River", and it is impossible to gather large-scale users without rich content.
Be able to screen content and establish a brand image of "New Yellow River".
While the content is rich and diverse, as the flagship new media sponsored by the party media group, Jinan Daily Newspaper Group needs to maintain its authority, carry forward positive energy, and establish a good brand image. At the same time, through content screening, focus on spreading good people and good deeds.
One step closer, "New Yellow River" hopes to make personalized content recommendations according to users' daily reading interests, so that "New Yellow River" can better understand users.
After in-depth research, "New Yellow River" finally chose the "smart content" service of volcano engine to meet the above needs.
In the past 9 years, ByteDance has built video platforms such as Douyin and Watermelon Video, accumulating rich video content resources and refining powerful intelligent content capabilities in actual business scenarios. Today, through the Volcano Engine, these resources and capabilities are integrated into "smart content solutions" that are open to enterprises.
Based on the above resources and capabilities, the Volcano Engine team has created a customized and exclusive content solution for the "New Yellow River".
In order to enrich the content of "New Yellow River", in addition to the original content of "New Yellow River", the Volcano Engine team selected content from various media from its own content library. Up to now, the interest recommendation content of "New Yellow River" covers more than 30 vertical categories such as current politics, people's livelihood, science and technology, sports, finance and economics, and food.
In order to create a good brand image of "New Yellow River", Volcano Engine has developed a detailed content screening strategy for "New Yellow River":
Filter out the vulgar content in the game, funny, funny category, and ensure the style of the content;
Selection of health authors with nationally recognized health credentials;
Film and television avoid title parties, vulgar routines and other content;
Sensitive classifications such as military, international, and current politics require limiting the sources of information.
Under such a strategy, vulgar and low-style content will not appear on the "New Yellow River", and the brand image will be established.
In addition to ensuring the positive energy of the content, "New Yellow River" also hopes to improve the timeliness of news, especially social and current affairs, such as the death of Yuan Longping and the Gansu Marathon accident. To do this, the volcano engine updates the hot content at an hourly frequency every day, and then further identifies the content through an algorithmic model and displays it weighted. In the end, the total display of hot content front-end increased by 100% compared with before.
The customized solutions above the "New Yellow River" are based on the universal capabilities of the volcano engine "smart content". Specifically, there are the following aspects:
Massive amount of content.
First, there are many content genres, supporting graphic information, horizontal short videos, vertical small videos and other genres; second, the number of content is large, based on today's headlines, vibrato, watermelon video and other platforms, the number of creators of volcano engine "smart content" and the number of daily new content are leading in China; the content category also covers most of the industries and channels.
Powerful screening capabilities.
It includes three aspects: content screening according to the dimensions of industry entity words, content classification, timeliness, quality, etc.; filtering authors in multiple dimensions such as fan volume, authority, and qualification; and supporting model screening based on video frame sampling, picture understanding, etc.
Advanced operational capabilities.
Support content quality inspection, channel management, PUSH management, buried self-test and other multi-functional functions, support efficient rule operation configuration, with re-inspection mechanism to reduce security risks and other advanced operating concepts; support recommended rule configuration, topic operation, product promotion and other rich operation gameplay.
Industry-leading recommendation engine.
The powerful model architecture realizes the accurate distribution of content; relying on the strong middle office capability, it can stably handle hundreds of millions of requests per day to ensure the stability of the service; and the C-end products have many years of deep experience and B-end successful customer cases to verify the value of the effect in both directions.
Strong content security.
Volcano Engine's audit team strictly controls content security 24 hours a day, 7 days a week; advanced model recognition technology ensures the efficiency and quality of content review; and improves a rigorous review process to eliminate potential risks.
These capabilities allow content to plug in the wings of intelligence, becoming a "content wizard" that can accurately identify your preferences and then automatically come to your side.
The times are changing, the needs of readers are changing, only the courage to try in order to maintain competitiveness, the future "New Yellow River" and volcano engine will continue to explore the combination of technology and media, and run with the times to achieve greater value.
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