Mention the "Chinese Tiger" Yang Jianping, people first think of explosive punches and feet, imposing hugs and full muscles, bravely beating Yang Jianping in the ring to set off a KO trend, but also made him China's most popular fighting star, today, yang Jianping's name is associated not only with the words "champion" and "KO", but also entrepreneurs.
As China's most market appealing mixed martial arts star, Yang Jianping has won the World Free Fighting Championship 65 kg championship, the ultimate warrior UMAC 65 kg gold belt, the Dragon Battle 67 kg gold belt, Kunlun decisive lightweight intercontinental MMA champion and many other professional fighting gold belts. But his goal is not only to win the game, but to promote the development of China's fighting industry.
In 2013, Yang Jianping, as the most appealing mixed martial arts star, co-founded the first Chinese original world top fighting brand - Kunlun Duel World Extreme Fighting Series, as the co-founder. With the promulgation of National Document No. 46, China's fighting market was ignited. In May 2015, Yang Jianping established Hunan Huahu International Culture Media Co., Ltd. Yang Jianping: "After Document No. 46, China's fighting industry has ushered in new opportunities for development. I can only bring 15 minutes of excitement to the audience when I play a match in the ring, and if I come to do the event brand, I can bring more excitement to the boxing fans. Fighting has changed my life, and I also hope to provide a stage for more people to chase their dreams, so I founded the era of boxing stars. ”
You can find the good qualities of Hunan people in Yang Jianping - hardworking, brave, simple, sincere and polite, although he is an athlete, he continues the spirit of struggle in the ring on the road of entrepreneurship, which makes him quickly enter the role of an entrepreneur, and the identity of the champion of the fight also gives him a unique advantage on the road of entrepreneurship. "As an entrepreneur with a professional athlete background, my experience has given me a deep understanding of all aspects of the industry, and this experience is an irreplaceable asset. Over the years, from event planning to executive director to commercial operations, I have come into contact with a lot of excellent talents, know and trust each other, and have a large number of partners, which is the basis for building a good team. As a newcomer to entrepreneurship, I also have many deficiencies, the biggest disadvantage is that I need to make up lessons, learn all kinds of business knowledge, fortunately, I am very young and willing to learn. ”
In February 2016, the "Boxing Star Era" World Extreme Fighting Series founded by Yang Jianping officially began. With the distinctive characteristics of "stardom, entertainment and internationalization" and the development strategy of "sports + entertainment", the event quickly emerged in China's fighting industry, realized the 3-level jump of the platform from Hunan Jingshi, Qinghai Satellite TV to CCTV, and set a record of 0.71% of the highest rating of the fighting event in the country at 19:30 prime time on CCTV5, becoming the ace of the fighting ratings.
Yang Jianping built his own fighting "ideal country" step by step: with the support of Xiong Ni, director of the Hunan Provincial Sports Bureau, the Hunan Provincial Sanda Team was successfully established, and the Hunan Provincial Wrestling Judo Taekwondo Sports Management Center hired Yang Jianping as the head coach of the Hunan Provincial Sanda Team, participating in the formation and leading the Hunan Sanda Team to impact the National Games. "Boxing Star Era" was recognized by the WMC World Muay Thai Council, and the boxer resource cooperation was carried out, and the event entered the North American and Canadian copyright market with high-quality content to create international influence. Within one year, Boxing Times built three training centers - Hunan Wushu Sanda Training Center, Boxing Star Times Beichen Club, which focuses on high-end social networking, and Boxing Star Times Wanjiali Store, which is aimed at public fighting fitness. The strategic cooperation between Boxing Star Times and Combit Fitness Listed Companies has opened up the fitness industry chain from coach training, club operation and terminal services, and rapidly promoted the development of the mass fighting market. Boxing Star Times and Haikou University of Economics have joined hands to establish the Boxing Star Times Sports College, which has the right to issue undergraduate degrees and will open up the training of sports industry talents in the future. In terms of game mutual entertainment, Boxing Star Times, Wanhe Interactive Entertainment and Douyu Platform jointly launched the live reality show "Female Boxing Doctrine", which combines fighting and beauty live broadcasting to implement sports + entertainment to the end, and obtained a "double harvest" in word of mouth and data.
Because of the epidemic, domestic sports events have been affected, and Yang Jianping has shifted his attention to offline training. In 2021, Yang Jianping built the largest fighting training base in central China - The Qingzhu Lake Club of the Boxing Times. Unlike the traditional gym, the club not only has a 7X7 meter professional boxing ring, but also a high-tech intelligent sandbag matrix that combines fighting with high technology to create a new fitness concept. In addition to fighting, there are also VIP fitness training areas, yoga fitness areas, aerobic equipment areas, free and combination equipment areas, sports rehabilitation areas and landscape rest areas, and various services are readily available to help the cultivation of Chinese martial arts talents and the development of public fitness.
Yang Jianping is convinced that "the harder you work, the luckier you get", in the ring, and on the road to entrepreneurship.