This year's Halloween, are Amazon sellers breaking the order? Or is it out of the cold?
One seller replied jokingly: "It turns out that the order is also over Halloween, and they all go to hell!" ”
Kange investigated, these days the order volume fell sharply in the sellers are not a minority, some sellers helplessly opened the fish mode. However, just before the peak season, there was a magical BSR on Amazon: a product was listed on the shelves within 4 days of the big BSR! What kind of "demon" is this to accomplish this "feat"? Today, Brother Kan will come to pick a pickpocket with everyone.
<h1 class="pgc-h-arrow-right" data-track="7">01</h1>
<h1 class="pgc-h-arrow-right" data-track="8" > watching the "strongest" BSR on the surface! </h1>
<h1 class="pgc-h-arrow-right" data-track="9" > operations continuously</h1>
Since Amazon strictly grasped the brush single review, according to the white hat play to push a product on the BSR is not an easy task, the resources, energy and time required are greatly increased compared to the past!
However, recently, some Amazon sellers found that a mediocre children's winter suit was on the Shelves Seller in the United States in just 4 days, which was jaw-dropping.
Screenshot of Amazon's US site, derived from the sharing of breaking news sellers
What's even more bizarre is that this product occupies not only the first place in the small category, but also the first in the big category (Sports & Outdoors)! The "strongest" BSR on the surface! As can be seen from the image above, this feat was accomplished by an FBM seller from China. According to the seller of the news, he also found through the plug-in that this product was launched on October 26 this year, with sales reaching a staggering 19,000+, and there are only 4 reviews and 4 1-star ratings (Editor's Note: The statistics time of the sellers is October 30).
However, the seller found that the above information is not the most exaggerated, and the more bizarre place is the Q&A content under the product. Without further ado, let's look directly at the picture! As you can see from the Q&A content below, many buyers paid only $1.09 for their orders and then suspected that it was a scam.
Screenshot of Amazon's website
However, some people said that this is not a scam, but the timeliness of the product's coupon code on Facebook.
Seeing this, it is estimated that some sellers should guess the above BSR gameplay: relying on the off-site discount "0 yuan purchase" to rush to the first of the category, some sellers also pulled out the off-site promotion information of this product.
The image is derived from seller sharing
When Kango opened the product link today, he also found a "magical" phenomenon, and the bad reviews that should have been listed below were all gone!
How exactly did these bad reviews "disappear out of thin air"?
One seller speculated: "It is a variation of the bad review that has been taken out, and this style of play is enough for a chicken thief!" ”
However, some sellers have refuted this statement: "It should not be a unbound variant, a unbound variant, and the ranking of other sub-bodies will not be so high." ”
Subsequently, more fierce material about this magical BSR was pulled out by netizens, and some sellers found that there were a total of 6 stores operating this listing! In addition, the other party is to eliminate the variants with bad reviews and add new variants.
The source is self-explanatory
Seeing this, many sellers can't help but sigh: this series of riotous operations is really a "show".
<h1 class="pgc-h-arrow-right" data-track="82">02</h1>
<h1 class="pgc-h-arrow-right" data-track="83" > engage in this kind of riot operation before the peak season, what is the intention? </h1>
<h1 class="pgc-h-arrow-right" data-track="84" > behind the scenes or a big seller in Shenzhen? </h1>
For a series of riotous operations in the above link, some sellers wondered: What is the significance of this? Money can not be earned, but also their own reputation to lose, damage others and unfavorable things, really convinced!
Moreover, under the current Amazon crackdown, do you dare to play like this, and you are not afraid of the account dying due to the surge in sales?
In this regard, some sellers speculate that the other party is using an old account with a certain number of years. But is it worth it to take the old account to the military? Isn't it reasonable to say that the old accounts are not all valuable now? What is the real purpose of the other party? So the sellers began brainstorming.
"There is a possibility that this old account has a case background, and after the link is made, the original account is not wanted, and it is necessary to make money by selling the account."
There are also sellers who give another speculation: the main link is sent into the FBA normally, merging a self-shipping link; then the cannon fodder account is sold, doing ultra-low discount station delivery, impacting the ranking; generally continues until the sub-account dies, the main account and the link are not dead; after determining the security of the overseas warehouse replenishment, the main account keeps up with the weight sales. As for whether the FBM order sold with the sale is shipped, it depends on the conscience of the other party.
Over time, this glare of BSR has attracted more and more sellers' attention, and the driving force behind it seems to have surfaced.
A seller who claimed to have worked in a big seller in Shenzhen said: I know which company's link, have you heard of Bao**? Specializing in inferior goods, in order to make money, everything can be done, with selling, malicious comments are common things, low-price sales are just their consistent means. Don't ask me how I know, I worked there before, and then I couldn't stand the squeeze of wages and quit.
Coincidentally, another insider who claimed to be the director of the former treasure ** company also stood up and broke out the money-making doorway behind this low discount play outside the station: this is a product with a relatively low cost price, even if it is not shipped to the store, it will not hang, but it is generally the cheapest package, the overall profit can reach 5%-15% or more (here it is to see the crying blockbuster seller, no advertising, no other costs, only need to spend 300-500 Net red money), the effect is generally three days. This kind of play is to rely on the amount, the ranking is generally unstable, even if you get the first BS standard of the category, there is no natural single (don't ask me why I know, I have also played). As for the problem of bad reviews is simpler, directly delete the bad review sku, the background can be created at any time, because it is self-shipping, basically no impact.
Finally, the insider also added a key message: the goods sent out are not necessarily the pictures seen, this is just selling pictures.
<h1 class="pgc-h-arrow-right" data-track="85">03</h1>
<h1 class="pgc-h-arrow-right" data-track="86" > Postscript:</h1>
<h1 class="pgc-h-arrow-right" data-track="87" > make money by "crooked doors" and hurt the reputation of Chinese sellers</h1>
It is understood that the above riot operations not only appear on the Us site, some sellers have also seen the same money-making routine on the European station: two days on the line is the first in the category, but also many variants, feedback is all bad reviews, do not know why this kind of store is not dead.
With the further fermentation of the incident, this inferior operation method has attracted the dissatisfaction of a large number of sellers, who have denounced its behind-the-scenes drivers:
"These people disrupt the market and speed up the involution. The reputation of Chinese products is to spoil these rat. ”
"Is it bad to do trade honestly?" Why don't you have to do these things to steal chickens and dogs, and don't think foreigners scold enough? Still black? ”
Under the general trend of Amazon compliance, these peers are not good at polishing products, not operating products well and establishing brands, and always want to make money with this "crooked way", which is really shameful. These people make a wave of quick money and run away, and then Amazon will introduce what policies for Chinese sellers, and I don't know how many Chinese sellers who are responsible for their operations will be implicated.
This despicable behavior of disrupting the market, and finally ruining the reputation of Chinese sellers, in the long run, in the eyes of foreign consumers, Chinese manufacturing has once again been labeled as inferior products, and at that time, the entire cross-border e-commerce industry will be hurt.
The heavenly path is good for reincarnation, the heavens have spared whom, and finally hope that these peers who have gone astray can end their hands as soon as possible and know how to return.