We say: the mall is like a battlefield! The result is that the sandpipers compete with each other, the fishermen win, and there is no winner in the market competition. Today's business form is divided into three models: traditional store model, Internet e-commerce model and digital e-commerce model.
1, the traditional shop model: there is an old saying that everyone does not know and remember, called a shop to raise three generations! In the past, the way we did business was to find a store with a good location, and then make ourselves smart into a lot of goods waiting for people to buy, thousands of years we have been doing business in this way, but with the rapid development of Internet e-commerce, the shopping malls on the street are also more and more deserted, now walking in the streets and alleys, you can see that there are many shops in the rental in the transfer, it can be said that a shop has become history for three generations! The main reason is that today's consumers can buy products from all over the world with a single smartphone, and the information symmetrical price is transparent and convenient. Determine the most important price of the market, in fact, the physical store is defeated by the Price War of the Internet e-commerce, because the operating cost of the physical store is too high and the risk is too great, and the profit is high and the customer is hurtful. Now the little money earned by opening a physical store is not enough to repay the mortgage, there are many people in the past, before a shop to raise three generations, now a shop hurts three generations. In the past, tens of millions of shopkeepers worked for landlords, and the way landlords made money for banks was no longer feasible, and the emergence of a new industry would inevitably eliminate some old industries, which was the inevitable result of the development of human society.
2, Internet e-commerce is not a traditional business to move to the Internet to sell things, the real Internet e-commerce is consumer custom production, is the sales model of Xiaomi Tesla, is zero cost, zero risk, low cost or even zero cost investment and entrepreneurship. Internet e-commerce breaks the monopoly of capital on products and channels in the traditional business model, breaks the restrictions of time and space, gives everyone the opportunity and right to compete fairly, as long as you have a smart phone can do Internet e-commerce, display products on the Internet e-commerce platform or live broadcast room, and then purchase or customize production after receiving consumer money, which greatly improves the efficiency of business and reduces the risk of transactions. In the past, doing business was to maximize the interests of merchants, eager to sell straw for gold prices; and Internet e-commerce is a real return to the essence of commercial inexpensive, small profits and high sales, giving consumers the right to know and the right to choose.
3, digital e-commerce completely subverts the business model of traditional business and Internet e-commerce, from harming others and earning consumers' money, to altruistic model to help others make money to achieve their own, from the top-level design is to help others earn money before they have money to earn, is the value exchange instead of product trading:
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(1) The business logic of digital e-commerce is to build healthy diet (buying vegetables and eating), the biggest and most important resource of society, into a transaction currency (what do you want?). Buy vegetables and eat for you), just need to create the need to first solve the problem of consumers who have no money to consume; and then do a large-scale expansion of demand in the form of wages (how many goods you can send out, how many people can help healthy eating; how many people can you help healthy eating, how much money you can make), the problem of providing employment opportunities!
(2) Digital e-commerce also needs infrastructure, just like the infrastructure of traditional store providers is the company store, the infrastructure of Internet e-commerce is the app platform, and the infrastructure of digital e-commerce is the standardized production process of value sharing platform to provide value content, computing and healthy eating, providing services for consumers' own community relationship chain (private domain traffic pool) and innovative self-production.
(3), the digital e-commerce operation process is to send goods in the community to cultivate healthy diet consumption (buy vegetables to eat) just need to create the necessary; then the community members then help the group owner to send products to help the people around them eat healthy, form a community relationship chain and large-scale demand, and then according to the calculation results and production standards of the sharing platform, to the restaurant or vegetable market customized production of healthy and nutritious meals (side dishes) to complete the accurate matching of supply and demand, consumer custom production from consumers into producers.
Gentlemen love money and have a way, and villains are greedy for money and pit people. In the past, the era of earning the difference by selling things has passed, the past to make money is to lose people's profits, the more merchants get the more consumers lose, this kind of business has caused the wealth to flow one-way gap between rich and poor, coupled with the fact that there are too many people selling things now, the transparent homogenization of product prices is too serious competition is too fierce, the traditional business model has come to an end, and the Internet e-commerce cheap, small profits and high sales model has also touched the commercial ceiling, only digital e-commerce is in line with the laws and trends of the development of the times. People take food as the sky, the way of heaven is natural, nature is the law, consumer custom production is the law (there is demand to produce), diet is to return to the most basic point of society, use the Internet as a production relationship to achieve just need to create necessities, consumption custom production; and then use digitalization to achieve fair distribution of profits and accurate matching of supply and demand, so that producers and consumers make money. Traditional business is competition, and finally it is a lose-lose situation; Internet e-commerce is inexpensive, small profits and high sales, but today there is no shortage of good products, there is no shortage of anchors who will sell products, and what is missing is the consumer who buys products, because consumers are hollowed out by real estate, education, medical care and financial management; digital e-commerce is to create value innovation consumption sharing profits, is mutual benefit and common prosperity.