Source: People's Daily - People's Daily
Figure (1): Consumers use old mobile phones to "trade in for new" at the Love Recycling Beijing Yizhuang Urban and Rural Century Square store.
Figure (2): Transferred to the intelligent warehousing center of the group, the second-hand mobile phone is packaged through the assembly line and shipped to consumers.
Figure (3): At the second-hand market of The Beijing Duojiao Fish Recycling Station, consumers are selecting second-hand books.
Figure (4): In Shanghai, workers are recycling used electric vehicles.
Figure (5): An old shared bicycle that has been recycled by China Recycling Company, a subsidiary of China Supply and Marketing Group, waiting to be dismantled.
People's Vision
Recently, the CPC Central Committee and the State Council issued the "Opinions on The Complete, Accurate and Comprehensive Implementation of the New Development Concept to Achieve Carbon Peak and Carbon Neutrality", which proposes to vigorously promote energy conservation and emission reduction, comprehensively promote cleaner production, accelerate the development of circular economy, strengthen the comprehensive utilization of resources, and continuously improve the level of green and low-carbon development.
"Respecting heaven and cherishing things" and "saving things for use", China has a long tradition of promoting resource recycling. Promoting the recycling of second-hand idle items is essentially to turn waste into consumption by letting them circulate, turning old things into resources. In recent years, green life and green consumption have become increasingly popular, and the green and low-carbon circular development economic system has developed rapidly. Baidu search big data shows that in the past year, the most related to "second-hand" goods, occupying the top 5 are second-hand cars, second-hand luxury goods, second-hand smart phones, second-hand furniture and second-hand household appliances.
Let the second-hand idle items circulate in an orderly and efficient manner, how to solve the difficult blockages? How can we further prosper the circular economy? The reporter conducted an investigative interview.
Normalization ——
Is the quality of the used computer reliable? "There's nothing to worry about, just return it if it's not good." Consumer Wang Juan said that the merchant provides "7 days without reason to return and exchange goods, 15 days with quality problems free exchange, 180 days store warranty" service, let people eat the "reassuring pill"
"Let the things that are idle and not used be used to the fullest." This is a sentence on the lips of Wang Juan, a 30-year-old white-collar worker who lives in Beijing's Chaoyang District. She has gradually become a regular buyer of second-hand home appliances.
In early September this year, Wang Juan spent 4,200 yuan on the second-hand premium B2C (enterprise seller to individual buyer) retail platform under the All Things Xinsheng Group to purchase a new second-hand computer with a transaction price of only 40% of the new product price.
Is the quality of the used computer reliable? This is the doubt of many consumers.
"There's nothing to worry about, just return it if it's not good." Wang Juan said that the store provides "7 days without reason to return and exchange goods, 15 days with quality problems free exchange, 180 days store warranty" service, let people eat a "reassuring pill". At present, the second-hand computer purchased by Wang Juan has been used for more than a month, and the performance is satisfactory.
Recently, Xiong Ping, who lives near Xiangshan South Road in The West Lake District of Nanchang City, Jiangxi Province, also completed a transaction of second-hand digital products. Xiong Ping's Huawei Mate20 mobile phone that xiong ping has used for more than two years has been somewhat "old dragon bell", it is necessary to change a new mobile phone, her entanglement is whether to "go old" at the same time, that is, to sell the old mobile phone. Xiong Ping attaches great importance to the privacy and security of personal data, and when she learned that there is a professional second-hand mobile phone recycling platform "Love Recycling" that can do "deep privacy cleaning" for mobile phones, she first booked the nearest love recycling store in the "Love Recycling" Mini Program, and then went to the store to sell the old mobile phone through the old for new way, did the "deep privacy cleanup", and replaced the new Huawei Mate40.
Second-hand 3C products (computer, communication and consumer electronics) have the characteristics of stronger rigid demand, higher transaction frequency and stronger liquidity. From the perspective of market potential, second-hand 3C products have a large space for development. Relevant data show that China's second-hand consumer electronics transaction volume reached 188.6 million units last year, and will maintain a compound annual growth rate of 23.7% in the next five years, and is expected to reach 545.8 million units by 2025. In 2020, the total turnover of China's second-hand consumer electronics reached 252.2 billion yuan, and it will maintain a compound annual growth rate of 30.8% in the next five years, and is expected to be close to 1 trillion yuan by 2025.
At present, the domestic second-hand mobile phone recycling penetration rate (the ratio of recycling mobile phones to the total idle mobile phone) is only 3.7%, and there is still a large room for improvement, the reason is that the second-hand 3C industry market is more dispersed, and the circulation pain points are inseparable, such as opaque valuation, lack of convenient recycling channels, consumers are worried about their privacy leakage, no after-sales service, etc., resulting in a large number of seller users will be old 3C products idle, buyers and users dare not buy second-hand 3C products, bringing greater waste of resources.
In July this year, the National Development and Reform Commission issued the "14th Five-Year Plan for the Development of circular economy", which proposed to improve the regulations on the circulation of second-hand commodities, standardize the circulation order and trading behavior of second-hand commodities; encourage the development of the "Internet second-hand" model, strengthen the management responsibility of Internet trading platforms, strengthen the supervision of trading behavior, provide standardized and standardized services for second-hand commodity trading, encourage platform enterprises to introduce third-party second-hand commodity professional business operators, improve the efficiency of second-hand commodity transactions, and promote the standardized construction and operation of offline physical second-hand markets.
"The Group has always insisted on continuously improving user trust by providing standardized performance services, while at the same time continuously strengthening investment in scientific and technological innovation to improve transaction efficiency." Huang Wei, CEO of The Transfer Group, introduced that in view of the low circulation efficiency of the offline second-hand 3C industry, the lack of quality inspection and circulation standards, the Transfer Group strives to create a unified standard for good goods, and at the same time strictly controls the quality inspection of the machine.
The artificial intelligence appraisal platform "Turing Appraisal" promotes the construction of industry standards and provides data support for the identification, valuation and traceability of second-hand goods. The company has established a database that can support the quality appraisal of second-hand items in many categories such as bags, fashion shoes, watches, clothing, etc., to help consumers achieve "safe trading and assured consumption".
"Different consumers have different acceptance of categories, and I tend to buy and sell learning and work tools such as second-hand electronic products, because these are second-hand goods that are easy to standardize. In addition, in terms of trading channels, I will choose a professional second-hand B2C trading platform with after-sales service, so that transaction efficiency and after-sales service will be more secure. Wang Juan said.
Reporter comments
With standardization, standardization and science and technology as the development direction, more and more innovative market players have emerged in China's second-hand 3C product trading industry. Looking ahead, the industry is expected to ensure user information security through the development of privacy removal technology, and reduce carbon emissions and environmental pollution in the field of electronic consumers by extending the life cycle of electronic products... With the further improvement of the construction level of standardized recycling system, the industrial foundation will be more solid, the willingness of consumers to trade idle items will gradually increase, and the second-hand trading platform that can provide consumers with professional, convenient and after-sales security services will have broad prospects for development.
Facilitation——
The vehicle delivery cycle has changed from more than 13 working days to 7 working days, and the time for picking up the car has been about doubled!" After the implementation of the "inter-provincial communication office" policy, Zhou Ling, a consumer who purchased a second-hand car in a different place, enjoyed real dividends
Urban relocation restrictions and regional price differences have long been difficulties in second-hand car trading. In April this year, the Ministry of Commerce, the Ministry of Public Security, and the State Administration of Taxation issued a notice requiring local governments at all levels to promote the complete abolition of the restriction on the relocation of used cars, and the first batch of pilot implementation in 20 cities such as Tianjin and Taiyuan, and extended to 218 cities from September 1. The notice clearly requires that the registration of second-hand car off-site transactions be "inter-provincial communication", and the second-hand car buyer directly handles vehicle inspection and registration at the place of transfer, and does not need to return to the place of registration to inspect the car and handle the transfer out, reducing the round-trip between the two places.
The vehicle delivery cycle has changed from more than 13 working days to 7 working days, and the time limit for picking up the car has been about doubled! This is a real dividend enjoyed by Zhou Ling, a consumer who purchases second-hand cars in different places after the implementation of the "inter-provincial communication office" policy. In this regard, Zhou Ling, who lives in Chengdu, Sichuan Province, is very touched: "The information runs more, the masses run less errands, and we no longer have to toss and turn like before when we buy used cars, which is really good!"
It turned out that in August this year, Zhou Ling bought a 2019 Volkswagen Tanyue on a second-hand car e-commerce platform, which was in Hangzhou at the time, and the registered place was Suzhou, and Zhou Ling wanted to use it in Chengdu.
If before the implementation of the new policy, Zhou Ling must first send the relevant identity documents to Suzhou, and it takes about 2 working days to handle the vehicle removal procedures; then the vehicle is transported from Hangzhou to Suzhou, which takes 1 working day; thereafter, the second-hand car platform staff will make an appointment to go through the file lifting procedures on behalf of the local vehicle management office in Suzhou, apply for a temporary license, and it takes 3 working days to issue the temporary license plate and file; finally, the vehicle is transported to Chengdu and de-filed in Chengdu. This takes at least 13 working days before and after.
Chengdu and Suzhou are both pilot cities that began trialing the "inter-provincial communication office" of used car transaction registration on June 1. After the implementation of this policy, the second-hand car platform can transport the vehicle directly from Hangzhou to Chengdu through logistics, and after the arrival of the vehicle, it can directly handle the transaction registration procedures, and the vehicle delivery can be completed within 7 working days.
According to the data of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, after the release of the new policy on the circulation of second-hand cars, the proportion of this off-site transaction has changed from 7:3 to 4:6, and the car purchase cycle between pilot cities has been greatly reduced by more than 6 working days. Luo Lei, deputy secretary-general of the China Automobile Dealers Association, believes that after the implementation of the new policy of second-hand car trading, the consumer experience of purchasing second-hand cars across provinces has been greatly optimized.
To reduce obstacles and promote transaction facilitation, in addition to the deepening of the reform of "decentralization and management services" by government departments, relevant market players are also actively working hard.
Some market players from the demand side to strengthen the after-sales service capabilities, consumers return and replace the car more conveniently, optimize the consumer car purchase experience.
"I have to bring children on my daily travels, and space is just what I need." In May this year, Ren Yu, who lives in Beijing's Haidian district, purchased a 2013 Infiniti QX50 on a used car platform through online and offline car viewing. The car brand, car condition, driving experience, etc. all meet his requirements, but the space inside the car is slightly cramped. After repeated consideration, Ren Yu chose to return the car through the three-pack service. This, thanks to the "7-day no-reason return service" launched by the second-hand car platform, provides consumers with a bottom-up guarantee service for car purchases, and even if the space in the car is not satisfied, they can return the car.
After understanding Ren Yu's needs, the platform staff continued to find a suitable car source for him while assisting in the return of the car. At this time, another store on the platform has newly arrived at a 2017 7-seater version of the logo 5008. Through the online video to see the car, Ren Yu was very satisfied with the space, condition, configuration, etc. of the car, and then successfully completed the return and replacement of the vehicle. "The return service is very good, and it is also smooth to see and book the car online when changing the car." Ren Yu said.
Some market players focus on improving their digital operation capabilities by upgrading and transforming e-commerce.
Yang Haoyong, CEO of Chehaoduo Group and founder of Guazi Used Car, introduced that Guazi Used Car promotes nearly 5,000 settled car dealers to provide one-stop e-commerce car purchase services of "online ordering and offline delivery", and car viewing, consultation, ordering, finance, insurance, etc. can be completed online. This new e-commerce model has achieved more and better supply of vehicles, higher turnover efficiency, and more comprehensive protection of user rights and interests.
The Xinye used car market where Hefei Honghui used car is located is an early second-hand car market formed in Hefei and is quite well-known in Anhui. Honghui used car has more than 40 parking spaces, is a large-scale merchant in the market, the business mainly radiates Hefei and Lu'an, Anqing, Wuhu and other surrounding cities. "After accessing the Guazi used car open platform, Honghui used car sold to Zhengzhou, Qingdao, Lanzhou, Shenyang, Guilin and other places, and sales increased by about 30%." Xu Shihui, head of Honghui used cars, said.
Now, Honghui used cars are uniformly collected according to the testing standards of melon used cars, and the daily number of cars on the shelves is maintained at about 15 units. "As the speed of vehicle turnover has accelerated, several parking spaces have been recently returned, further saving costs without affecting sales." Xu Shihui said.
After the number of cars reached a certain number, the second-hand car market often began to accelerate its development, and China's second-hand car market is ushering in a broad blue ocean. Looking forward to the future, it is expected that the relevant departments and relevant market players will continue to focus on the whole life cycle of automobiles, seize the links of new cars, second-hand cars, scrap cars, and automobile aftermarkets, continue to deepen the reform of "decentralization service" in the circulation field, focus on solving the prominent problems restricting automobile circulation and consumption, promote the efficient circulation of the whole chain of automobiles, and promote the green cycle of automobile consumption.
Chaining ——
Some shared bicycle enterprises will recycle the shared bicycle tires for harmless treatment, and then generate raw materials for plastic courts, donated to mountain schools to build stadiums, and all indicators are in line with the standards of "Primary and Secondary School Synthetic Material Surface Sports Venue"
At the scrap bicycle dismantling base of China Renewable Resources Development Co., Ltd., a subsidiary of China Supply and Marketing Group, in Dezhou, Shandong Province, scrapped bicycles are being transported to the dismantling workshop in an orderly manner for recycling, dismantling and harmless treatment. Bicycles that have been initially disassembled are divided into four categories: tires, baskets, seats, and other metal parts, depending on the composition material. After these waste materials are dismantled, crushed, screened, classified and stored in 4 processes, the metal materials such as the main frame of the dismantled body are smelted into metal ingots for recycling, the body plastic is beaten into plastic particles for secondary processing, plastic trays, car interiors, etc. are manufactured, and tires, cushions, etc. will also be recycled or harmlessly treated accordingly.
"Skilled dismantling workers can dismantle 80 to 100 units of equipment per day, and the general dismantling base can dismantle and dispose of about 3,000 units per day." The recyclability rate of each bicycle is more than 99%. The head of the Texas base of China Recycling Company said.
According to statistics, China will produce nearly 3 million waste shared bicycles every year. If these used bicycles can be recycled, it will reduce bauxite mining by at least 110,000 tons, reduce vegetation destruction by 170,000 square meters, and reduce carbon emissions by 580,000 tons.
As a leading enterprise in the domestic renewable resources industry, China Recycling Company has increased its technological innovation and strengthened the management of the whole life cycle recycling of large items. They have explored and created a full-life cycle management model for shared bicycles, providing batch, harmless and resource-based disposal solutions for scrapped bicycles.
In 2017, China Recycling Company established cooperative relations with several shared bicycle companies such as domestic Meituan Bicycle (formerly Mobike Bicycle), and took the lead in realizing the green closed loop of production, use, recycling and reuse of shared bicycles. At present, China Recycling Company has recycled and disposed of more than 4 million scrapped bicycles in more than 350 cities in 29 provinces.
Meituan Bicycle recycles the shared bicycle tires for harmless treatment, and then generates raw materials for plastic courts, which are donated to mountain schools to build stadiums. "Up to now, Meituan has donated 18 plastic stadiums for recycling of shared bicycle tires to schools in mountainous areas, and more than 40,000 shared bicycle tires have been recycled, and all the raw materials and indicators have met the standards of "Synthetic Material Surface Sports Venues for Primary and Secondary Schools"." Qin Hao, the relevant person in charge of the US group, introduced.
The "14th Five-Year Plan" circular economy development plan proposes to support the supply and marketing cooperative system to rely on the sales service network to carry out waste material recycling. According to statistics, the national supply and marketing system currently has more than 170 scrap car operating enterprises, 261 electronic waste business enterprises, of which China Renewable Resources and Environment Co., Ltd. has 11 waste home appliance treatment enterprises, mainly engaged in the recycling, dismantling and treatment and utilization of waste electrical and electronic products, the actual dismantling volume of nearly 19 million units (sets) / year.
"In the next step, the supply and marketing cooperatives will use the system operation service network to accelerate the creation of a whole industrial chain with convenient recycling and efficient processing, and play a greater role in promoting the construction of the recycling system of waste goods." The relevant person in charge of the National Supply and Marketing Cooperative said.
Improving the circulation system of green and low-carbon circular development is an important part of accelerating the establishment and improvement of the economic system of green and low-carbon circular development. On the one hand, it is necessary to improve the recycling and processing system of second-hand items and promote typical recycling models and experience practices; on the other hand, it is necessary to improve the output rate and recycling rate of second-hand resources. It is necessary to do a good job in strengthening the recycling of renewable resources, promote the joint efforts and coordinated promotion of government, industry, education and research, encourage enterprises to use modern information technology to achieve the organic combination of online and offline waste recycling, cultivate new business models, build leading enterprises, and enhance the overall competitiveness of the industry.
Typography: Zhang Fangman