Nandu News Reporter Chen Yingshan Lively Shenzhen, hot consumption. In the past three months, in the major business districts in Shenzhen, we can always see various forms of activities, and there are always various new ways of consumption being unlocked. Catwalk jewelry and clothing show, or live broadcast to enjoy discounts, or the appearance of Shenzhen souvenirs... These activities have a unified "title" - Shenzhen shopping season.
On November 2, the Shenzhen shopping season ushered in the end, and the participating enterprises achieved sales of more than 106 billion yuan in the past three months, an increase of nearly 26% year-on-year. At the meeting, in addition to summarizing the eye-catching data of the shopping season to promote consumption, important lists such as "Shenzhen First Store Economic Development Report", "Shenzhen Top Ten New Consumption Scenarios", "Shenzhen Night Economy Map", "Shenzhen Must Eat List", "Shenzhen Fashion Consumption Card" and so on were also released. Among them, Shenzhen's first night economy map was created by the Nandu Municipal Bureau of Commerce. This time, the series of activities launched by Nandu Shenzhen Big Thing Media, as a bright link in the Shenzhen shopping season, was also selected as the "Top Ten Activities" of the shopping season.
Shenzhen's first night economic map and other lists were released
Zhou Mingwu, deputy director of Shenzhen Municipal Bureau of Commerce and second-level inspector, delivered a speech
At the closing ceremony, Zhou Mingwu, deputy director of the Shenzhen Municipal Bureau of Commerce and second-level inspector, also showed the heat of the Shopping Season in Shenzhen through a set of data in his speech. It is reported that in the past three months, the city's "ten major jurisdictions, 100 business circles, and 1000 brands" have carried out more than 600 various activities, and the participating enterprises have achieved sales of more than 106 billion yuan, an increase of nearly 26% year-on-year. From January to September this year, Shenzhen achieved a total retail sales of 695.9 billion yuan, an increase of 15.1% year-on-year, ranking second in the country's sub-provincial cities, and the growth rate ranked among the forefront of the country, becoming a new driving force for Shenzhen's economic growth.
At the same time, at the closing ceremony, Shenzhen also released important lists such as "Shenzhen First Store Economic Development Report", "Shenzhen Top Ten New Consumption Scenarios", "Shenzhen Night Economy Map", "Shenzhen Must Eat List", "Shenzhen Fashion Consumption Card" and other important lists, and awarded "Excellent Organizational Unit", "Top Ten Activities", "Top Ten Store Managers" and "Outstanding Performance Awards" to the units with outstanding performance during the event.
Nandu Night Test Research Group Released "Shenzhen Night Economy Consumption Map"
Among them, the "Shenzhen Night Economy Consumption Map" was created by the Nandu Municipal Bureau of Commerce. Deeply cultivating Shenzhen's night economy for two years, the Nandu Night Test Research Group has integrated and sorted out and screened Shenzhen's night consumption scenes, and called on hundreds of thousands of Shenzhen people to participate in interaction and select Shenzhen night consumption punch card landmarks by carrying out a number of theme activities such as Shenzhen Night Landmark Selection, Children's Night Scene Creation Competition, and Night Economic Development Conference. After organized online voting, field evaluation of the research group and expert review, the "Shenzhen Night Consumption Map" was launched. It is reported. This is also the first night consumption map in Shenzhen.
This map brings together more than 140 night landmarks in Shenzhen, and is statistically classified by eight major formats: night market, night shopping, night tour, night study, night appreciation, night entertainment, night product, and night fun, and each landmark is also presented with different brightness according to the degree of consumption prosperity. After the release of this night consumption map, the modern pattern has also been reflected from different dimensions.
The map analyzes the modern charm of night Shenzhen through 3 dimensions. They are modernization and prosperity, modernization trend and modernization vitality.
First, modernization flourishes. From the distribution of landmark points, it can be seen that the coastal near-port area is the most dense, forming the core night line of Shenzhen. In addition, each district in Shenzhen has a corresponding core night economy circle. From the brightness of the landmark, it can be found that the landmarks of the first echelon are also balanced development centered on the old core area.
Second, the trend of modernization. From shopping malls to life centers, shopping malls that focus on comprehensive experience and social experience have become the primary destination for Shenzhen people to travel at night. Judging from the night shopping map dominated by commercial district landmarks, the comprehensive commercial body and Shenzhen's night consumption landmarks are highly overlapping, and most of them radiate the origin with shopping malls to form a thermal business circle.
Third, the vitality of modernization. On the night consumption map, the brightness of some landmark points is closely related to the following three points. Landmarks such as Shenzhen Wenheyou, Happy Coast, and MixC have formed a scale effect due to the popular first store economy; landmarks such as Longgang Wanda, Dameisha Outlets, and Pingshan Yitian Holiday World show that the consumption power of eastern Pengcheng is rising; while landmarks such as Dongmen town Happy City, Shenye Shangcheng and Shimudi are on the list because of the wave of new entertainment.
New formats, new ways of playing, new tracks, and diversified forms of shopping season fuel Shenzhen's night power
"Consumption" is gradually becoming Shenzhen's new urban label; and the diversified forms of shopping season are accelerating the burning of Shenzhen's night power and releasing Shenzhen's consumption potential. This year's Shenzhen shopping season has also opened up new formats, new ways to play, and new tracks. Among them, the series of activities launched by Nandu Shenzhen Big Thing Media, as a bright link in the Shenzhen shopping season, was also selected as the "Top Ten Activities" of the shopping season.
Nandu Shenzhen Big Thing Media initiated the "Zhen Trial Camp Night" was selected as the "Top Ten Activities" of the shopping season
In terms of channel methods, this shopping festival adopts the method of "e-commerce + live broadcast" to help Shenzhen brands expand the market with new consumption formats. On August 6th, the opening ceremony of the Shenzhen Shopping Season was held in an innovative live broadcast, and on the platforms loved by citizens such as Douyin, WeChat, and Xiaohongshu, the activities aroused great attention and praise, and the topic of "Shenzhen Shopping Season" was on the Weibo hot search list, and more than 20 central media such as People's Daily and Xinhua Net reported on the spot, covering 59 cities and 270 million person-times.
It is worth noting that the Shenzhen shopping season consumption integration will attract popularity and drive consumption through "exhibition + tourism" and "exhibition + shopping". Organize various exhibition institutions, shopping centers, industry associations, brand enterprises to plan various consumption promotion activities during various exhibitions such as automobile exhibitions, video game festivals, jewelry exhibitions, pet exhibitions, wedding fairs, etc., and hold more than 30 activities such as China New Brand Conference and China Smart Retail Conference. The Propaganda Department of the Municipal Party Committee organized the distribution of 25 million yuan of digital yuan in the cultural field and the 20 million yuan of sports gift packages in Nanshan District, which fully stimulated the new momentum of the market.
There are also these night events waiting for you to come to the "Maritime Edition" Night Economy Conference!
Shenzhen shopping season is over, and the night economic firepower is not over!
According to Zhou Mingwu, next, Shenzhen will also successively launch the Double Eleven "Ideal City" activities, Shenzhen Night Economy Conference and New Year shopping season and other activities, and strive to enhance the influence and radiation of Shenzhen's consumption by continuing to hold activities and continue to create hot spots.
Yes, on the evening of November 5, the Southern Metropolis Daily will also jointly hold the "Zhenzhen Trial Business" Second Shenzhen Night Economic Development Conference and the 2021 Shenzhen Consumer Word-of-Mouth List Praise Ceremony together with the Shenzhen Municipal Bureau of Commerce. The event will be held on The First Round of china Merchants Shekou Cruises' home port, the Greater Bay Area.
At the scene, in addition to inviting government leaders, business leaders, and experts to discuss the public proposition of Shenzhen's night economy on the spot, dozens of tens of millions of KOLs will also help on the spot. As a highlight link, the Nandu Night Test Research Group will also release the "2021 Shenzhen Night Economy Report". As the first series of reports focusing on the analysis of the night economy of a single city in Shenzhen, the Nandu Shenzhen Night Economy Report was released for the second consecutive year.
Ride the cruise ship to blow the wind and read the night power of Shenzhen. While looking at the Bay Area at sea, take the night economy of Maipeng City. This unique "sea version" night economy conference is worth looking forward to! We invite you to witness it.