As the 5G era progresses, the market's attention to cloud gaming has begun to heat up. Cloud gaming technology service provider "WeiLing Times", which has been reported by 36Kr, has completed several rounds of financing in the first half of this year, and cloud service providers such as Alibaba Cloud, Kingsoft Cloud and UCloud are gradually setting up cloud gaming platforms as their strategic development goals.
The logic of cloud games "returning the top game screen from the cloud server" will not only change the user experience of players, but also subvert the traditional game distribution method. At the same time, since there is no "end" limitation, cloud gaming will be suitable for a new set of traffic distribution logic. 36Kr recently came into contact with a cloud game distribution platform "Quick Disk Technology", which is based on the ARM cloud solution, creating a decentralized distribution model between cloud game content developers and traffic platforms.
"Quick Disk Technology" is Shanghai Quick Disk Network Technology Co., Ltd., which was established in December 2019 and its founding team comes from Baidu Game Business. Founder and CEO Zheng Junkai has 15 years of experience in the game industry, was the general manager of Baidu's game business, and has more than 10 game projects with revenues of more than 100 million yuan. Co-founder and COO Gui Jingjing was the head of Baidu App Express Edition and ARM cloud game business, in 18 years in the Express Edition incubator ARM cloud game platform, managed 20,000 cloud mobile phones, and achieved a business closed loop of 300,000 DAU scale within Baidu; Co-founder and CTO Yu Hongtao is the founder and CTO of One Moment Multi-party Call Software.
In the early days of its establishment, the company received seed financing jointly invested by Xiang Hailong and Xinyi Capital, CEO of Gome Online Platform and former senior vice president of Baidu, and Xiang Hailong also served as the company's strategic advisor.
Founder and CEO Zheng Junkai said that at present, 70% of network users spend time on content, and cloud games themselves have a natural combination advantage with the content ecology. Fast Disk Technology adopts the S2B2C model to undertake the cloud game distribution needs of upstream game developers, and at the same time connects public or private domain traffic such as downstream platforms, media, intelligent terminals and social ecology. At present, the company takes mobile mobile games as the main content source, and the specific operation is based on the ARM architecture to convert mobile mobile games into cloud games, and users can directly complete the cloud experience of the game across terminals.
In order to seize user time, the content of each platform is constantly fragmented, and the way to reach users is also more diverse. Cloud games themselves do not need to be downloaded and installed, and their usage scenarios migrate with users. Therefore, Quick Drive adopts a decentralized distribution model for the incremental market of cloud gaming. Decentralization means abolishing a unified distribution platform and using the SDK model to export the cloud game operation library to the downstream of the media, content platform and other industries.
Based on the decentralized distribution scheme of the fast disk, the game developers in the upstream of the industry will cloudify and promote the original game IP, and the traffic holders such as the downstream platform of the industry can quickly monetize by calling the fast disk cloud game SDK.
Fast Disk has built a Cloud Service System for PaaS+SaaS. The PaaS layer adopts a hybrid cloud architecture, including device management, scheduling management, image mounting, and other functions, while the SaaS layer is a business management platform that is responsible for scene output, content access, and docking of various content terminals. Ultimately, Quick Drive wants to use cloud gaming as a content entry point, both to obtain quality content from head game manufacturers and to establish cooperation with traffic platforms. In addition to games, The Fast Drive will also gradually extend other cloud content, and gradually expand to various IOT screens such as mobile phones, PADs, VR and other wearable devices to achieve coverage of more complete content and scenarios.
Quick Disk Solution Architecture Diagram
Users' game recharge in-app purchases and advertisements are the source of income for game developers, content platforms and fast drives, and fast drives will draw a certain percentage of the total revenue as a source of profit.