At present, the global chip shortage crisis is still intensifying. GF, the largest chip manufacturing giant in the United States, even believes that the crisis may continue until 2023, and all of the company's production capacity before the end of 2023 has been snapped up. In this case, even Apple, which has a complete supply chain, can't hold out, and some time ago there was even news that it was going to cut down the production capacity of tens of millions of iPhones.
According to the latest report of the Nikkei News on November 2, Apple has decided to "abandon the car to protect the marshal", in the past 2 months, it has reduced the output of the iPad by 50%, and the production of the old iPhone has also been reduced. It can be said that the US company saved chips and other parts from between the teeth to give priority to the iPhone13, hoping to use this best-selling product to save the loss caused by the lack of cores.
It is reported that in the iPad, the old iPhone, including the core chip, peripheral chip and other components and the iPhone 13 is universal, which allows Apple to fully guarantee the production of a best-selling product at a critical moment.
Under Apple's preferential policies such as "increasing the amount without increasing the price", the iPhone13 is very popular in the domestic and foreign markets, and even achieved a grand situation that is difficult to find. Apple's latest financial report shows that iPhone revenue is still the most eye-catching, as high as 38.87 billion US dollars (about 248.7 billion yuan). Thanks to the best-selling iPhone 13, Apple's revenue in China soared 83% year-on-year from June to September.
However, due to the lack of cores, a large number of consumers can not buy the iPhone 13, which greatly affects Apple's revenue. The U.S. company's CEO, Tim Cook, said that limited supply of products such as the iPhone cost Apple about $6 billion (about 38.4 billion yuan), a loss that could be further widened in the fourth quarter.
Today, Apple's "abandoned car to protect the marshal" and fully guarantee the production of the iPhone 13, on the one hand, it helps to recover losses, on the other hand, it also helps to maintain its own mobile phone market share. Thanks to Apple's efforts, the delivery time of the iPhone 13 series has improved significantly, and the average delivery time of the iPhone 13 has been reduced to 13 days.
Wen | Lu Jiamin title | Zeng Yi, Picture | Lu Wenxiang | Liao Lisi