The charm of positive and negative shape design, only those who understand understand, you understand?

The charm of positive and negative shapes, through the use of each other's forms to make each other set off, a kind of clever interaction and dependence, look at the positive and negative shapes in these posters, do you understand?

The article is reproduced from: GrayDesign

ID：GrayDesignHK

Original: Gray Kaam

Original title: The charm of positive and negative shape design, only those who understand understand

EDIT: Yi Xi

The Negative Space in graphic design is a transformation of the original Figure Ground. In a planar space, form and space complement each other and define each other.

We usually refer to the form itself as "positive", while the white space around it (pure space) is called "negative". Sometimes, however, positive and negative shapes are difficult to define, and they can even be converted to each other. The focus of the gaze is different, and the graphics seen will have a strong contrast, and even give people two completely different feelings, and this is also the charm of the positive and negative shapes.

The "yin and yang fish" in the Tai Chi diagram we are familiar with is to make each other set off by using each other's forms, as long as one of them changes, the other party also changes, thus forming a clever interaction and dependence.

Positive and negative shapes are often used in design to show the relationship between the two, for example, in the poster "Peter and the Wolf" in the picture below, we can see a wolf and a duck (positive), and the empty area (negative shape) around the wolf's body is exactly the outline of the side face of a little boy (Peter).

<h2>01</h2>

<h2>Peter &amp; the Wolf</h2>

The designer cleverly used the positive and negative shapes to make the theme of the poster clear and meaningful.

In addition, in recent years, there have been many positive and negative cases with simple pictures but great visual impact, from which I have also collected and sorted out some to share with friends of "GrayDesign".

<h2>02</h2>

<h2>Hats off to Jobs</h2>

Designer: Jonathan Mak Long

<h2>03</h2>

<h2>United Nations Environment Programme: Skyline</h2>

This poster perfectly illustrates that global warming is closely related to human beings, and the negative space between the hanging ice is the skyline of the city.

If the ice melts, the skyline is destined to disappear as well.

<h2>04</h2>

<h2>Poster of Fukuda Shigeo's solo design exhibition</h2>

Designer: Shigeo Fukuda

<h2>05</h2>

<h2>Captain America 2</h2>

Oli Riches

<h2>06</h2>

<h2>Heroes and Villains: Batman/Penguin</h2>

Artist:Simon C. Page

<h2>07</h2>

<h2>The Lion King</h2>

<h2>08</h2>

<h2>Colsubsidio Book Exchange</h2>

Snow White /Sherlock Holmes

Harry Potter /Troy

Little Red Riding Hood / Moby Dick

Agency:LOWE/SSP3 / Bogotá D. C.

<h2>09</h2>

<h2>Coca-Cola: Coke Hands</h2>

Agency: Ogilvy &amp; Mather Shanghai

Coca-Cola: Ribbon series

Coca-Cola: Coke Plant Bottle

Advertising Agency:Ogilvy &amp; Mather, New York

Coca-Cola: Coke bottle series

<h2>10</h2>

<h2>Pepsi: Feel Light Pepsi</h2>

Agency:Sancho BBDO, Bogota, Colombia

<h2>11</h2>

<h2>Natural Mark:Forest</h2>

Advertising Agency: Tag.Creative, Moscow, Russia

<h2>12</h2>

<h2>WORLD FOR ALL</h2>

Agency: McCann Worldgroup India, Mumbai

<h2>13</h2>

<h2>IBM Smart Earth Series</h2>

Advertising Agency: Ogilvy, Paris, France

<h2>14</h2>

<h2>World Wide Fund for Nature (WWF</h2>).

Agency: BBH China

<h2>15</h2>

<h2>Stop Hunger. Start Peace.</h2>

Artist: Noma Bar | Agency: TBWAChiatDay New York

<h2>16</h2>

<h2>itv：Injuctice</h2>

Advertising Agency: BBH London, UK

<h2>17</h2>

<h2>Volkswagen: See film differently</h2>

Jaws

Taxi Driver

The Silence of the Lambs

Creative Agency: Adam &amp; Eve/DDB

<h2>18</h2>

<h2>The Invisible Man</h2>

Jonathan Burton

<h2>19</h2>

<h2>Volkswagen: Features</h2>

Agency: DDB Mudra, Gurgaon, India

<h2>20</h2>

<h2>Coalition of Israeli Sexual Assault Victims Support Centers</h2>

Agency: Mccann Erickson, Tel Aviv, Israel

<h2>21</h2>

<h2>KFC：So Good</h2>

<h2>22</h2>

<h2>SANCCOB: Save Penguins</h2>

Agency: Bittersuite, South Africa

<h2>23</h2>

<h2>Negative Space of Mind</h2>

ByVignesh Seshadri &amp;Kathryn Kvas

<h2>24</h2>

<h2>Melbourne Food &amp; Wine Festival</h2>

Artist:Kaushik Shivanagere Badarinarayana

<h2>25</h2>

<h2>PHILIPS: LED flashlight</h2>

<h2>26</h2>

<h2>Yummy</h2>

<h2>27</h2>

<h2>We weremade for each other</h2>

Assorted Prints Ben

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