Recently, the 11th business department of Beijing Daoxiangcun changed the original closed production room into a baking room with a bright cooking stove, and through the clean and bright glass, customers can intuitively see the process of freshly baked pastries.
During the store upgrade process, Beijing Daoxiangcun tried to add a freshly baked area. Although this year's Mid-Autumn Festival has ended, the 11th business department of Beijing Daoxiangcun, in order to enrich the needs of some customers, the freshly baked fresh meat mooncake and the Dian-style cloud leg mooncake are still preserved, so that customers can also buy holiday products on ordinary days.
It is understood that the upgrade of the baking room lasted a total of 22 days, from design to construction, is a very rapid re-installation upgrade, but also marks the old brand in the attempt to combine fresh baking and traditional stores to explore a more mature model.
The relevant person in charge of Beijing Daoxiang Village said that in recent years, freshly baked pastries have gradually been recognized by the market and ushered in more and more customers. Long-established enterprises should also keep up with the market trend and meet the needs of consumers. Selling freshly baked pastries is a double breakthrough in products and business models, recently Beijing Daoxiangcun relies on traditional stores to launch in-store baking rooms, has been in the factory store, the 14th business department, Nanluoguxiang baking store and other stores to add fresh baking sales, this week will also open in Beijing Daoxiangcun Dahong store to sell handmade fresh pastries baking room.
Wang Weiyi/Wen
Image source: Provided by the enterprise