Lianjiang Red Orange Festival and Home Appliance Expo Opening Ceremony Site. Photo by Liang Tianyu
Zhanjiang, China, December 12 (Liang Sheng, Wang Debin, Zhang Siyan) On the 12th, the 2020 Guangdong Lianjiang Red Orange Festival and Home Appliance Expo with the theme of "Charming Orange Township, Brand Lianjiang" was opened, and 9 industrial investment projects and 11 commodity trading projects were signed, with a total investment of 13.77 billion yuan.
Lianjiang is the "hometown of China's red oranges", known as the "national banquet and good fruit" reputation of Lianjiang red orange is a national geographical indication product, because of the unique flavor of consumers at home and abroad favored. This year, Lianjiang city planted about 80,000 mu of red oranges, put into production nearly 60,000 mu, is expected to produce nearly 70,000 tons of red oranges. At present, there are 33 red orange professional cooperatives in Lianjiang City, with a planting area of about 70% of the city's area, and nearly 100,000 people are engaged in the red orange industry to get rid of poverty and get rich.
Red orange has become the main agricultural product for the revitalization of Lianjiang Countryside. Photo by Liang Tianyu
In recent years, in the process of promoting the industrialization of Lianjiang red oranges, Lianjiang City has issued the "Lianjiang Red Orange Industry Revitalization Plan", planned and laid out modern red orange industrial parks, guided and supported leading agricultural enterprises or farmers' professional cooperatives to participate in planting red oranges, expanded the planting area with scale and base, and improved the yield of red oranges; established the Lianjiang Red Orange Association to jointly negotiate and solve the problems of market competition and social and economic policies, technical standards, prices, etc., do a good job in platform sales and deep processing; and actively develop various types of agricultural product sales platforms. Let more agricultural enterprises participate in sales models such as "agricultural enterprises + government off-site promotion platform" and "agricultural enterprises + logistics intermediary organizations + off-site supermarkets or wholesale markets". With the help of modern Internet e-commerce platforms and Internet of Things technology, Lianjiang Red Orange has achieved omni-channel coverage of major supermarkets across the country such as JD.com, Tmall, Hema Fresh, Wal-Mart Supermarket, and RT-Mart Supermarket.
Lianjiang home appliances are widely praised by consumers. Photo by Liang Tianyu
In addition to red orange, Lianjiang is also the base of China's small household appliance industry and has the reputation of "the hometown of China's rice cookers". In February this year, Lianjiang Economic Development Zone was identified as a provincial high-tech industrial development zone, coupled with the completion and opening of the Lianjiang Home Appliance Industry Public Service Center, this construction area of more than 22,000 square meters, set of big data center, home appliance product research and development center, Internet + innovation center, home appliance product testing center, procurement service center, public administration service center, marketing service center, science and technology incubation center and other 8 centers as one of the service platform, put into operation, will be able to systematically solve the technical design of small household appliance enterprises, R & D, intelligent production and other issues, while providing enterprises with 3C, CE certification services, further integration of the park departments unified office, the establishment of an approval service platform network, effectively strengthen the combination of scientific and technological entrepreneurship incubation, vocational training and entrepreneurial guidance and other functions, will accelerate the pace of transformation and upgrading of the small household appliance industry.
At present, Lianjiang has more than 600 small household appliance production enterprises, with an annual output of more than 40 million rice cookers, more than 100 million electric kettles, products are exported to more than 30 countries and regions, the city's rice cookers, electric kettle production and sales account for about 30% of the country, and the scale of small household appliances industry is nearly 30 billion yuan. The brand value of "Lianjiang Rice Cooker" is assessed at 2.363 billion yuan. Lianjiang has formed home appliances, electronics, furniture, wood, door industry, cement, stone and other pillar industries, with more than 40 national high-tech enterprises, the regional innovation center operating company Guangdong Guochuang Intelligent Technology Co., Ltd. has carried out 54 intelligent manufacturing transformation and upgrading projects for 24 enterprises in Lianjiang, with a total contract amount of 125 million yuan.
Since the first Lianjiang Red Orange Festival was held in 2003, "red orange stage, economic and trade singing" has always been the main theme of each red orange festival, red orange + culture, red orange + tourism, red orange + small household appliances, red orange + home appliances ... "red orange +" model has injected a strong impetus into the transformation and upgrading of local industries. The Red Orange Festival is not only a red orange exhibition, but also an important platform to showcase other industries in Lianjiang. The 2018 Red Orange Festival attracted 1,279 domestic and foreign merchants to participate, promoting 72 contract trade investment projects with an investment amount of 5.22 billion yuan, and 11 projects signed on the opening day of last year's Red Orange Festival, with a total investment of 7.78 billion yuan. (End)
Source: China News Network