With the era of 5G and the Internet of Things approaching, the field of sports consumption has also spawned many "new ways" and "new tricks". For example, participating in a marathon can be recorded by video, there is no venue can also hold events, self-study at home can also take the coaching certificate... The use of new technologies, how to provide users with a better sports experience, has become an important direction for the layout of sports enterprises, China's sports industry will also be under the guidance of new technologies and new ideas, tap greater potential
Ordinary enthusiasts running marathons will be equipped with full video, no race venue can also hold events, self-study at home can also take the coach certificate... Many things that could not be easily achieved in the field of sports have now become a reality with the help of technological development.
Individual needs broaden the market
"In the Haikou Marathon, Penguin Sports conducted an artificial intelligence editing service trial, and the test results were satisfactory." At the just-concluded Smyfer International Sports Consumption Exhibition, Liu Jianhong, president of Penguin Sports, introduced that in 2018, there were more than 1,500 marathon events registered with the Chinese Athletics Association, and the future marathon events will be more technological, and the face recognition system will identify, track and record the full performance of the runners throughout the process, create an exclusive documentary for marathon runners, and the runners can quickly get personalized videos after the race.
It is worth noting that as an emerging consumer field, sports consumption is an important part of modern service consumption and information service consumption. However, at this stage, China's sports consumption form is extensive and single, the consumption frequency is low, and there are still a large number of blank and expandable market space.
"The advent of the 5G and Internet of Things era is not only a communication revolution, but also a sports industry revolution." Wang Qi, president of Gehua Zhongao Group, believes that China is in the stage of mass sports consumption, sports are more and more integrated into people's daily lives, and everyone hopes to participate in it, so a full range of sports service models are needed.
For example, BT Sport in the UK has brought 5G live streaming services to football matches and has implemented 4K live broadcasting on the spot for the first time. Fans can connect multiple wireless cameras in the field through the 5G network, and independently choose different perspectives such as players and referees to watch the game and get a new viewing experience.
Taking the Haikou Marathon recorded by penguin sports test as an example, the new sports service model can be applied in many scenarios. Cai Hongyan, chairman of CLP IoT Technology Co., Ltd., said that for example, when athletes run on the track, they can observe running speed, heart rate and other signs in real time through the APP, and can carry out a series of targeted services according to data collection. Luo Yixiong, founder of Beijing Zhongao Youdong Sports Industry Co., Ltd., also said that if ordinary sports enthusiasts have a full video record, it will greatly enhance the experience of sports consumption.
At present, under the background of the migration of high-quality sports content to new media and short videos, sports consumer demand pays more attention to dynamic and fragmentation, and the continuous deepening of individual demand has opened up a new market space.
New models subvert tradition
Nowadays, mass sports competitions are very popular. With the development of intelligent sports equipment, cross-regional online events have given more sports enthusiasts the opportunity to participate in competitions.
Previously, a unique intelligent darts tournament became the focus of the industry. Smart darts have a standard Bluetooth smart dart target that completes electronic automatic scoring through smart induction. Even if the contestants are not in the same place, as long as the venue, home and community can be interconnected through the network, online and offline matches are completely unaffected by the geographical space. What's even cooler is that smart darts break the rules of the traditional competition that require a unified time, and the participants can choose to complete the dart throwing competition at different times in a certain time, and arrange the ranking through electronic automatic scoring.
"Smart darts are one of the Penguin Sports Online PK Tournaments." Lu Shan, general manager of penguin sports events division, said that the penguin sports online PK competition is a new attempt at penguin sports online competition, the event breaks the traditional mode, changes the traditional organization mode and presentation mode of the event, integrates offline events into the online, changes the physical time and space of the competition, based on the exclusive dual-screen live broadcast technology of Penguin Sports, the two sides can simultaneously play online PK, the outcome is more intuitive and more ornamental.
"From professional competitions, private auditions to family online competitions, through new event organization, production and dissemination, a new event model is brought." The latest darts online tournament has now begun internal testing and will be online soon in the future. Wang Zheng, CEO of Beijing Dart Sports Culture Co., Ltd., said.
Liu Jizheng, director of Li Ning Basketball Listing Planning of Li Ning (China) Sporting Goods Co., Ltd., said that new technologies have brought about changes in the sports experience, and in the 5G era, intelligent sports equipment has great potential and development space. At present, Li Ning and Penguin Sports are cooperating in an all-round way in street basketball, badminton and other events, and the interactive live broadcast has enhanced the user's sports experience, and the overall influence of the event has also been greatly improved.
In Liu Jianhong's view, new technologies have brought impacts to the sports industry but also brought opportunities, whether you can seize the opportunity to stand out depends on who can better adapt to the times, while meeting the needs of personalization and universality.
Online training to solve "pain points"
At the beginning of this year, the General Administration of Sport and the National Development and Reform Commission issued the Action Plan for Further Promoting Sports Consumption (2019-2020), which clearly pointed out the 7 key tasks in the past two years, of which enriching sports consumption formats and cultivating sports consumption concepts have become the top priority of industrial development.
Although China has entered the golden age of the development of the sports industry, and the sports industry has become one of the hottest industries at present, the extreme lack of sports talents has become one of the bottlenecks restricting the rapid development of China's sports industry.
According to statistics, the current domestic sports industry employment population of more than 4 million people, accounting for only 0.5% of the total domestic labor force, in order to achieve 2025 5 trillion yuan of industrial scale, the sports industry employment population will reach 1.5% of the national employed population, which means that at least 10 million sports workers will be needed. In the next few years, how to fill the 5 million talent gap will be a thorny problem that will test the sports industry.
During the Smyfer International Sports Consumer Exhibition, Penguin Sports launched a new training product "Goose School Field" Sports Academy, which will list more professional courses with qualifications. At the same time, it also works with Perfect World Education and Alliance E-sports to lay out online e-sports education.
"This cooperation will give full play to the advantages of all parties and carry out the deep integration of resources." Feng Qing, CEO of Alliance E-sports Internet Technology Co., Ltd., told the Economic Daily that through the online training platform, e-sports users can not only obtain comprehensive and systematic e-sports vocational training knowledge, but also obtain relevant qualification certification through the combination of online training and online examination, which will help solve the problem of the shortage of practitioners faced by the industry.
"In years of practice, we have found that the real 'pain point' area of Chinese sports is sports online training." Liu Jianhong said that in the future, he will be committed to creating a one-stop Internet sports training service of "online training, online examination, offline examination = industry certificate", to meet the service needs of different audiences, help the talent training of physical education, especially early childhood physical education, and create an online talent base for Chinese sports. (Liu Jin)