People's Daily - Jilin Channel
Recently, the World Geographical Indications Industry Expo was held online, and Dongfeng sika deer, as a geographical indication brand product, participated in the 2020 World Geographical Indications Expo and won the gold medal at the invitation of the organizing committee.
Co-sponsored by the Ministry of Commerce of the People's Republic of China and the People's Government of Beijing, the "2020 Season Geographical Indications Industry Online Expo" is the world's first comprehensive exhibition in the field of trade in services.
Dongfeng County is the famous hometown of Chinese sika deer, a demonstration county of China's sika deer breeding source breeding, a national agricultural (sika deer breeding pre-processing) comprehensive standardization demonstration area, and a china exhibition sika deer domestication base. In November 2009, Dongfeng Sika Deer passed the examination and approval of the Trademark Office of the State Administration for Industry and Commerce as a "National Geographical Indication Trademark".
In recent years, Dongfeng County attaches great importance to brand building, and constantly strengthen the promotion of brand strategy work, the county's sika deer products to "drugs, health care products, food" as the lead, the development of hundreds of varieties, brand role is obvious, "Ma Ji", "strong body", "Shenyi", "six sisters-in-law", "Lilu" and other brands have become Jilin Province famous brand products and Famous trademarks of Jilin Province. (Sun Shuolin, Li Ying)
![What is the difference between a sika deer and a reindeer?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)