There is a paragraph: as a real estate agent in the 90s, who is most afraid?
Feng Shui master.
In the early 1990s, not only in Fuzhou, but also in the whole country, the reputation of real estate agents was very poor: the market was opaque, the threshold for employment was low, and the industry was chaotic.
Miao Shoujian, who graduated from the Chinese Department of Fujian Normal University, decided to jump into this market.
He and a friend partnered to open a real estate agency: Homestead Property.
When the performance was doing well, each person could earn more than 1,000 yuan a month, which was not a small amount in that era.
Then, the people who joined the team one after another were Wu Cunsheng, Zhou Chanbin, Chen Luncan, Wei Qi, Su Wenjin, and Huang Shaohua. These six men were called: the Six Tiger Generals of the Wheat Field.
In 1999, Miao Shoujian took Wu Cunsheng to set up another portal; in October 2000, the store was officially hung with wheat field properties.
And this is also very impressive today. In 2016, Xiao Jichang, who was also the president of Maitian Real Estate Group, has now set up another portal and become the chairman of Considerable Group.
On the 13th, the third anniversary conference of Keguan Real Estate was held in Fujian Hall.
Founded in March 2018, Considerable Real Estate, starting from the first store in Fuzhou East Street, in just 3 years, the existing stores have reached more than 150, the number of employees exceeded 1500, and the market share ranked among the top three in Fuzhou.
You know, in the 27 years of Wheatfield Fuzhou, there are only more than 300 stores.
Some people say that the considerable is running too fast.
But in the capital markets, who cares?
Xiao Jichang, who is most familiar with the wheat field, seems to be becoming Miao Shoujian's biggest challenger.
It's even more popular in the industry: a considerable one-third of employees are wheat field people.
Considerable policies are showing stronger advantages than wheat fields, especially the "zero basic salary" launched by wheat fields to shake off the burden of operating costs, which is itself a double-edged sword.
And the fleeing forces of the wheat field can be considerably quickly taken over.
But at present, compared with the size of the wrist, it is certainly not as thick as the wheat field. If the wheat field is counted as a brother in the intermediary industry in Fuzhou, then it is considerable to be only the third brother.
Because, there is also the second brother Lit.
In December 1997, LITE opened a store of less than 15 square meters at No. 73 Dongda Road in Fuzhou. According to the data, in 2014, LITE has integrated more than 200 intermediary stores.
In the era of Fuzhou intermediary 1.0, Lite is undoubtedly a veritable intermediary brother.
Li Te, CEO of Lite, is also the most senior broker in the circle of Fuzhou, and like Miao Shoujian, their history represents the history of the development of the industry in Fuzhou to a certain extent.
Like Wheat Field, LIT is also facing the loss of high-level talent.
In 2019, Li Te began to return to general manager; in 2020, Guo Hua, general manager of Fuzhou Lite, turned home... This also makes LITE, which has been greatly affected by the epidemic in 2020, fully roll out a new model of "direct store transfer".
The pattern is: I open a store, you become the store manager.
However, no matter what the pattern, what new species, the core is still: open a bill!
The decline in the number of signatures is becoming a major challenge facing LITE.
Of course, in Fuzhou, in addition to wheat fields, Lite, Considerable, Dream Home, Home World, East Coast and other offline stores are also many!
However, combing will find that there are three major industry genres in Fuzhou:
1. The mainstream intermediaries represented by wheat fields, Lite and Keso;
2. "OEM" intermediaries represented by Dream Home and Fujia;
3. Offline franchise stores represented by Shell-Deyou.
Compared with wheat fields, Lite, considerable, OEM intermediaries, although there are many stores and more signings, it is actually a ranger scattering courage; although Deyou said that there are more than 300 stores, many are still only mom-and-pop stores.
So, back to the title, why is it said that there are only two intermediaries in Fuzhou, one is called Maitian and the other is called the other?
Because, the wheat field is still a monopoly.
According to the statistics of Fuzhou Real Estate Stock Housing Transaction Service Platform, in March 2021, the top 10 second-hand contracts in Fuzhou accounted for half of the wheat fields.
The table shows that 618 sets of fujian wheat fields were signed, 126 sets and 101 sets of real estate brokerage service points were signed by Quanzhi real estate brokerage service points in Gulou District, Fuzhou City, and 101 sets of real estate brokerage service points in Gulou District, Fuzhou City, respectively, and these three main bodies were wheat fields.
In one fell swoop, it greatly surpassed LITE to 361 sets; LITE only 103 sets.
In the past two years, the intermediary industry has undergone great changes. Represented by shells, it has attacked cities and plundered land in the country, and has become the industry hegemon in many cities across the country in just 2 or 3 years.
However, in Fuzhou, as a shell direct sales store, there is no chain home.
In resisting the "foreign" invasion, it can be said that the wheat field, Lite, and the considerable group have played a great role, directly making the shell direct camp in Fuzhou unable to start.
However, the rise of new house distribution, which has also made wheat fields, Lite, Ke considerable and other eyes red, have increased the proportion of new houses.
Wheat field itself went to talk about distribution.
Dream Homeland, Considerable, etc. have thrown themselves into the arms of Deyou. After all, as a large platform for timely commissions, what Deyou can give to intermediaries is an additional incremental model.
In the words of the industry: it is not that Fuzhou is indestructible, but the shells and so on are not willing to spend a lot of investment.
However, it is estimated that sooner or later.
And this, perhaps, is what intermediaries fear most today.