Source: Phoenix.com
As a representative domestic beauty brand, DR PLANT Plant Doctor has gained wide recognition and praise with its unique alpine plant cosmetics matrix, and its brand influence has been expanding, and it has been selected as "Who Can Represent China - China Brand Database" by people's network. At present, Plant Doctor has more than 3,500 single-brand stores, and in 2019, it successfully entered Osaka, Japan and Hong Kong, China, with more than 9 million global brand members.
Plant Doctor joined hands with Youth Explorer Yu Cheng'en to start the live broadcast
While firmly doing a good job in products, plant doctors also inject young vitality into brand growth through dialogue with young consumers. On June 6, the plant doctor launched the "Exploring Alpine Plants Tracing the Pure Beauty Power" live broadcast activity, together with the youth explorer Niu Chao and He Liao Luyun walked into the Plant Doctor Shunde Factory to feel the brand intelligence, transparency and internationalization of the production process; on June 13, the Plant Doctor once again joined hands with the brand Youth Explorer, and the popular idol and well-known actor Yu Cheng'en came to Yunnan, the birthplace of raw materials for alpine plant cosmetics, and successively walked into the Plant Doctor R&D Center of the Kunming Institute of Botany of the Chinese Academy of Sciences, the world's highest transparent greenhouse "Fuli Palace" "As well as the Botanical Doctor Experience Hall, observe the raw materials of alpine plants up close, feel the beauty of biodiversity and understand the importance of biodiversity conservation." Therefore, through the form of live broadcasting, plant doctors intuitively display the brand's scientific research ability and public welfare attitude, enhance the brand's favorability, and accelerate the brand out of the circle.
All along, plant doctors have always put research and development in an important strategic position in brand development, and the annual product research and development investment has accounted for 10% of the company's revenue, which is higher than many international brands. In 2014, the Plant Doctor reached a strategic cooperation with the Kunming Institute of Botany of the Chinese Academy of Sciences to jointly build a Plant Doctor R&D Center, deeply cultivate the scientific research of alpine plant skin care, and then install a technology accelerator for the brand skin care industry to promote the launch of more high-quality products. After years of in-depth cooperation, the research results of alpine plants at the Kunming Institute of Botany, Chinese Academy of Sciences have been applied to more than 100 mature products of plant doctors, continuously transmitting pure skin care energy derived from nature.
Plant Skin Care R&D Room of Plant Doctor R&D Center was completed and unveiled
It is worth mentioning that on the day of the live broadcast on June 13, it was also the second day after the completion and unveiling of the plant skin care R&D room of the Plant Doctor R&D Center, Yu Cheng'en and the anchor nagged Sauce Zi also led the audience in the live broadcast room to experience the brand's powerful scientific research power at close range, and shared the preciousness of alpine plants in the interaction with the R & D personnel, encouraging more people to protect alpine plants and protect biodiversity.
Yu Cheng'en and the anchor nagged Sauce Zi to interact with the scientific researchers
Subsequently, everyone followed the footsteps of the Youth Explorer to the "world's highest transparent greenhouse" - Fuli Palace, where more than 2,500 species of tropical plants are preserved, known as the "world's second largest wild plant germplasm resource bank", making people feel as if they are in a shrinking tropical rainforest and immersively feel the magic of biodiversity. During the live broadcast, through the explanation of the researcher and teacher, the concept of public welfare and environmental protection for the protection of biodiversity was also passed on again, and was widely recognized by the audience in the live broadcast room.
Yu Cheng'en felt the beauty of biodiversity in Fuli Palace
In the Botanical Doctor Experience Hall, Yu Cheng'en tried the brand's popular products on the spot and interacted with the fans in the live broadcast room, sharing the use of alpine plant skin care products, and expressing his recognition of alpine plant skin care domestic products.
Yu Cheng'en tries the Botanical Doctor Alpine Miracle Water
As the pioneer of alpine plant skin care, plant doctors take "alpine plants pure skin" as the brand positioning, forming differentiated brand characteristics and achieving high-quality growth. This time, together with the Youth Explorer, we began a traceability journey from research and development, production, raw materials and other aspects, and the plant doctor also showed more consumers its quality strength comparable to that of the world. Next, what kind of surprises the plant doctor will bring to us, it is also very exciting.