I admit that most of the current street wear is cool and crazy to drag the dick to the sky, but watching more will also have some aesthetic fatigue. Graffiti culture, skateboard elements, sloppy workmanship, punk style, impressionism, ancient national symbols... Everyone who can play has been played by them over and over again. EVISU、OFF-WHITE、Supreme、Vans、Champion、Boy London、palace、Comme des Garcons、BAPE...... When you sang and I appeared, everywhere you went was the clamor of gongs and drums, the sound of firecrackers, the red flags, and the sea of people. Here, I would like to quote a sentence from teacher Guo Degang: In the end, the spelling is still culture. The fashion masters are very talented and cater to today's trends, but if they are compared with classic luxury brands, they still have some less heritage.
Tide cards, tide cards, all kinds of tide cards
KITH is a brand I really like. Growing up in New York, Ronnie Fieg worked as a displayer at the New York shoe store DAVID Z as a child, and gradually realized the charm of shoes. He was very talented, rising all the way from sales to deputy manager and soon after ascending to the position of chief buyer. In 2010, he left DAVID Z in order to open his own store, and founded KISS NYC in 2011.
Ronnie Fieg
KITH stores
KITH Ice Cream
I think his co-branding with VERSACE in 2019 is undoubtedly the most successful of all the hipster co-brand models. KITH means friend, buddy and Medusa's eyes can't look directly, once you look directly you will become a hard stone. But what about when Medusa was blindfolded? She may become your little sister. Does he want to express friends that will make you go from grumpy danger to gentle and safe? Or will friends blind you and make you lose your nature? This brilliant idea is cool in itself, isn't it?
KITH VERSACE CO-BRANDED NECKLACE
KITH VERSACE CO-BRANDED POIROT TIE
KITH VERSACE co-branded earrings and apparel