With the increasing improvement of material and cultural living standards, people have a higher sense of ceremony in life, and the red pot Wang Laoji, which carries the auspicious meaning, has gradually become the "witness" of people's important moments, whether it is the New Year's Festival, or marriage and children, or gifts from the teacher, you can see the red and fiery image of Wang Laoji.
For brands, in the homogeneous competition, how to create a brand symbol with high recognition and make it deeply rooted in the hearts of consumers is a rather difficult topic, and Wang Laoji has handed over a very beautiful answer in this regard.
The red can packaged by Wang Laoji and the "Ji culture" it carries have become a unique identification symbol of the brand, which is deeply recognized by the majority of consumers, and has become an important label for the interaction and exchange between the two sides, and has become an immeasurable core asset of the enterprise.
In order to create this brand symbol, Wang Laoji is indeed heartfelt, especially its multi-scene creation strategy, which closely links the culture of Wang Laoji with every moment worth celebrating in people's lives.
For example, in traditional festivals such as New Year and Mid-Autumn Festival, Wang Laoji strengthens the auspicious meaning of "drinking red can Wang Laoji in a cross-border and strong year" through cross-border strong cooperation, so that Ji culture is more vivid and three-dimensional in front of consumers; by combining traditional culture and festive atmosphere to create a festival-specific customized can, blessing "Ten Thousand Families Reunion Mid-Autumn Festival", it does not violate the auspicious psychology of consumers and becomes a "festival essential" for many families.
At the same time, Wang Laoji also spread his strength at the "three joys" moment of life, and played a lot of wonderful jiyun exclusive custom cans, and the baby came to have "full moon auspicious, drink Wang Laoji"; marriage and family should have "newly married auspicious"; the children's college entrance examination must have "gold list titles", "amazing everyone", etc.; in short, at the important moment of life, whether it is self-retention or gifts, Wang Laoji's fancy jiyun custom cans will be the only creative choice.
In addition, Wang Laoji also meets the psychological needs of people to pursue quality life and create a sense of ceremony, such as creating a surname jar during the Spring Festival, and launching a "Wanshi Daji" teacher-specific customized jar for teachers during Teachers' Day, expressing the love for teachers and respecting teachers, and once again pulling Wang Laoji's auspicious ritual sense full.
So the question is, which kind of gameplay do you prefer in the Wang Lao Ji Ji culture?