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<h1 class="pgc-h-arrow-right" data-track="2" > another domestic motorcycle giant fell? </h1>
Just recently, Loncin Holdings issued a notice that 13 enterprises such as Loncin Group will be reorganized, the reason is poor management, and the debts due have not been repaid. Loncin Holdings has long developed into a huge enterprise, in the industry of Loncin, the performance of the motorcycle business is also particularly prominent, with the bankruptcy reorganization of Loncin Holdings, is the Loncin motorcycle business also facing departure?
According to the first half of the financial report data released by Loncin, the revenue in the first half of the year reached 6.154 billion yuan, of which the motorcycle business also showed a growth trend. The influence of Loncin motorcycles in the market is obvious to all, in the Chongqing market, there are these three major motorcycle giants, Zongshen, Lifan and Loncin.
Tu Jianhua, the founder of Loncin, can be said to have a strategic vision, and has cooperated with BMW as early as 2000, which has also opened up a new situation for Loncin motorcycle business. In the first half of this year, Loncin's revenue from BMW OEM vehicles alone was 186 million yuan, and the revenue from exporting BMW engines reached 199 million yuan, which together reached 385 million yuan.
However, Loncin is profitable in the motorcycle business, and it is also very impressive. And Loncin motorcycles also occupy a large share in the market, taking the C400 made in Chongqing, not only in the domestic market, but also has long been exported overseas.
Not to mention that Loncin built its own motorcycles, relying on OEM for BMW, selling engines to BMW can create a lot of revenue. And it is precisely because of the restructuring of Loncin Holdings that many people think that this domestic motorcycle giant has fallen, earning tens of billions of dollars for BMW OEM, and now it is down to find a receiver.
According to the data, Loncin Holdings still has 50.07% of the shares, so who will be the receiver, there are legends that it is Great Wall Motors, but there is no final conclusion.
<h1 class="pgc-h-arrow-right" data-track="18" > is now in decline to find a receiver</h1>
Judging from the current news, there are two aspects. One is that the Great Wall will acquire Loncin, and netizens also said that perhaps for Loncin, it is also good. Then there is another aspect, from the news released by Loncin, the restructuring of 13 companies is mainly aimed at real estate, that is to say, it is not related to the motorcycle business.
Loncin's revenue has always been very high, even in the first half of this year, the net profit reached 76.717 million yuan, and the reason for the restructuring is that the debt is high, as of the first half of this year, Loncin's total debt was as high as 34.2 billion yuan. This is a bit contradictory, some outsiders said that it was because of the long-term receivables of 6 billion yuan, but the details of the problem are unknown.
Although Loncin is now facing debt problems, Loncin holds a "cash cow", that is, Loncin GM. Loncin's performance in the research and development of motorcycles and the field of engines is very strong, and the news that the Great Wall will become a receiver, although there is no official news, but this news is also reasonable.
For Loncin, funds are in urgent need at present, and Great Wall Motors has also entered the motorcycle field, if the acquisition of Loncin, it is equivalent to spending some money to pick up a ready-made. Loncin may ease the economic pressure, but the loss of the core business is not a good thing in the long run.
<h1 class="pgc-h-arrow-right" data-track="19" > written at the end</h1>
In the process of development, Loncin has become more and more extensive in the industries involved, such as real estate, logistics, hotels, etc., but among the many industries, the motorcycle business is undoubtedly the most top-notch. Perhaps Loncin is also caught in a dilemma, the pressure of debt, the core business, will Loncin endure the pain of cutting love?