<h1 class="pgc-h-center-line" > 2021/213 original</h1>
<h1 class="pgc-h-center-line" > Author: Yang Lei</h1>
Without warning, at 19:02 on November 1, 2021, the official public account of Butterfly suddenly released a news that made the world's equipment enthusiasts feel hot - "Table tennis men's world ranking Fan Zhendong player signed a contract with Butterfly Company".
It may be in the eyes of many golfers, but it is a two-way choice between Fan Zhendong and Butterfly Company, and personal behavior has nothing to do with the overall situation. Everything is the most afraid of seriousness, through a simple phenomenon, if you are linked, comprehensive look, you can see a lot of interesting things, together to fool around:
<h1 class= "pgc-h-center-line" > first: the national team approves</h1>
When you're good enough to excel in the world, one of the "bad news" is that you will no longer belong to yourself, such as Fan Zhendong.
As we all know, Fan Zhendong's original endorsement of the brand is Swedish Stika, and the Chinese table tennis national team, especially Liu Guoliang, has a deep relationship, for such a deep-rooted brand, Xiao Fat is the premier top star, changing the door is not completely up to their own decision.
A bold and impossible to verify conclusion is that Fan Zhendong's signing of Butterfly this time must have been approved and agreed by the national team.
<h1 class= "pgc-h-center-line" > second: the brand game</h1>
Japanese butterflies have always advertised themselves as the "world's first brand of table tennis", but in fact, in terms of history, heritage, quality, style and popularity, this is not the case. Within China, for a long time, Stika's influence and recognition was higher than that of a butterfly.
It's just that if the boat does not advance against the current, it will retreat, and the competition between brands will always be in a state of fluctuation. Since the sudden death of the old head of Stika, Stika in the Chinese market has slowly lost its magic in the past, and the newly launched series of products are either holding on to the deficiencies (various gold label blue labels, zodiac versions, cl commemorative models, etc.), or fried their own cold rice (various OC variants, core carbon), or minor repairs (inspiration carbon), or "fooling" everyone (carbon era), the only fine product that conforms to the times - Xu Xin blue label, and passively limited to the straight board field, it is difficult to break through. To put it bluntly, even stika hardcore fans are now trying to buy a reliable, affordable, and value-for-money product from a new Stika product.
On the other hand, butterflies, whether you are talking about the layout in advance or crooked, caught up with the era dividend of fiber, coupled with Zhang Jikevis's red and purple, in recent years, whether it is a professional team or an amateur circle, in addition to a few sporadic 968s, basically formed a monopoly. All kinds of old-fashioned, money-ringing doll routines, gold labels, and the 70th anniversary have also been played, although people are a little shameful, but also eye-catching. There is no way, when your fist product is hard enough, there is naturally room for various peripheral derivatives.
The signing of Fan Zhendong's contract is "tiger's mouth to grab food", it is not a simple problem of switching the owner, it is a problem of poaching the golden signboard. It can be said that the further improvement of the position of Butterfly Company in the field of table tennis equipment in the world is just around the corner, and it is expected that Stika will become increasingly snubbed. This is a heart-wrenching and helpless reality for me, an old fan who has bought countless Stika products.
<h1 class= "pgc-h-center-line" > third: interweaving of internal and external factors</h1>
A little understanding of the use of national hand equipment, even during Fan Zhendong's endorsement of Stika, has been using the "shemale board" (the appearance is, at least the eye can see the handle, logo and the like is Stika, but the inner bottom plate is another brand, it is said to be butterfly vis), small fat professional ethics for the time being. For the national hands, the clapper in their hands is the guy they eat, and the most satisfactory is the final choice.
Fan Zhendong endorsement during the stika period of external publicity is a five-layer pure wood VPS, even if the counterfeit can not be so fooled everyone ah, amateur vps feel soft, the top small fat will use? With all due respect, VPS simply isn't qualified, even on the table. No national player will be stupid to make fun of his own achievements. This is the internal cause.
In fact, a long time ago, the honest Wang Liqin also did this, endorsing the red double joy, the appearance of the wild king + OC board, but it was an era when the whole world used pure wood. Now, times have really changed! There is no such day, and there is no minimum flexibility and cover-up, whether it is Fan Zhendong or the majority of fans who want to buy his board, it is a kind of torture. This is an external cause.
<h1 class="pgc-h-center-line" > fourth: bidirectional selection</h1>
Butterflies look at the stars with their eyes on them, not many, and their standards are harsh.
Fan Zhendong can see the eye-catching brands, even fewer, only a few.
Therefore, the combination of Fan Zhendong, the world's no. 1 ranking and the future leader of the Chinese men's team, and the butterfly, the world's first brand of table tennis equipment that is almost monopolistic, is almost an inevitable, two-way choice, and everyone is happy.
<h1 class= "pgc-h-center-line" > fifth: from tacit to justified</h1>
Stika, too, was pathetic. Tangtang's own spokesperson, during the Tokyo Olympics, nakedly used other people's gold label Vis, why not care? There may always be difficulties of one kind or another that are not known.
Well, this time I am really relieved, I will use what I like, and I will use it.
<h1 class="pgc-h-center-line" > sixth: point-in-time selection</h1>
It is said that KFC and McDonald's are real estate companies, and the vision of choosing stores is first-class, and what is more valuable than Coke Burger is the store real estate. Japanese butterflies are the "KFC" and "McDonald's" in the field of table tennis equipment, because of the wealth and the stars shine, because the stars shine and full of pots, virtuous circle, nourish each other, signed now the world's first, the future emperor superstar Fan Zhendong, many years later, is definitely a highlight of the brand boasting.
A brand of bull forks, embodied in all aspects. A detail that is worth savoring is the time of the official announcement – November 1. I can see and think of at least the following points: first, set aside a small month of time, can create momentum in advance for the Houston World Championships after November 23; second, bet on Fan Zhendong Houston to successfully reach the top and open the hegemony; third, the early World Championships, the latest after the World Championships, will immediately launch the Fan Zhendong series of boards, a wave of small fat heat, fame and fortune... There may be many other considerations.
I just want to point out that a brand's bigger and stronger, not only products, marketing, publicity, promotion, heat, heat grasp is a university question, this is other brands should be more, but also can fully learn the key details, whether you are worth hundreds of millions or just started.
The butterfly slogan says, "Even the smallest spring water needs to be deeply excavated!" "They say that, step by step. Many years ago, everyone said that "the level of table tennis in Chinese is the first in the world, and I hope that the equipment made by the Chinese is also the first in the world", at such a time node, I still have this wish.
"The best time to plant a tree was ten years ago, followed by now". Domestic brands have been making progress in recent years, the mid-range and below gradually have a hegemonic posture, and I hope that in the next decade and five years, our domestic brands will sign contracts with our top stars, and they can also produce the same sensational effect as today, which is what I really want to see.