First of all, a question to ask everyone: What is the search engine you use the most?
Not surprisingly, the answer of the vast majority of users is definitely: Baidu.
Baidu Search is the world's largest Chinese search engine, and it is impossible to directly access Google in China. Therefore, for domestic users, as long as it comes to search engines, Baidu is the only one.
According to relevant data, by October 2020, Baidu Search will occupy nearly 80% of the market share.
Even the fruit, the daily search Chinese is mainly Baidu. But baidu's experience is obvious to all.
In the current environment, Baidu search is a choice that has to be used.
Recently, according to 36Kr, Baidu Search will prohibit page content from folding and jumping to the APP for the purpose of protecting users' use.
What is page content folding? Look at the following picture, you may understand.
When you use Baidu to search and browse, click on the corresponding search content, and the result pop-up window reminds you to download and open the Baidu APP to view.
Even if The fruit checks the articles he has posted, he also wants me to get off the APP, is it really "equal treatment"?
That's not all, when you choose to use your current browser, keep scrolling down. But not long after watching, there appeared to open the APP to read the full text, there is no end?
Therefore, if you want to read the article online, you can only use the actions below. This layer of matryoshka dolls really blinded the fruit, really in order to promote their own Baidu APP unscrupulously?
However, according to the rules of this Baidu rectification, it is not surprising that the above content folding and jumping APP should be removed. Baidu suddenly changed its conscience? Grandpa Knot!
So today, I will take this opportunity to talk to you about how Internet manufacturers are trying to get you to download apps.
The mobile web terminal is in decline
Not only Baidu, in fact, the current experience of mainstream Internet manufacturers on the mobile web terminal is not very good.
Tencent News, like Baidu, will let users download and use the APP by default. Manual cancellation is also required to browse online.
Not only that, when users view large pictures and see more pictures during use, they will also guide users to download and use the APP.
Similar websites such as Weibo, Baidu Wenku, and other news platforms have similar behaviors.
Video sites, such as: Bilibili, when using the mobile web terminal, double speed, likes, favorites and other functions are almost equal to decorations, after clicking will remind the use of APP to open.
Also, after clicking on the above function buttons, the webpage will automatically copy Bilibili's password (similar to Taobao password).
This is also why everyone's mobile clipboard is inexplicably copied code passwords, and even promotional text content.
In the music website, the QQ Music mobile terminal web page has a full-screen download APP reminder after opening.
Some of the main features, such as music playback, search can be used normally. But it's the same as Bilibili. Operations such as sharing and downloading also require downloading the APP.
Among the shopping websites, idle fish is the most excessive, although idle fish does not have a mobile page, but it was previously a PC page.
But around 2017, the search box was removed from the Idle Fish web page.
* Know what users say about idle fish removing search box
And around 2019, idle fish directly offline the web end, want to use idle fish? Sorry, it can only be accessed through the APP, is this not forcing users to use the APP?
Mobile apps dominate the market
As far as the current Internet environment is concerned, the development of the mobile Internet is the most rapid. It is understandable that major Internet vendors actively promote mobile apps.
It is difficult to take the lead in seizing the market and building a brand on the web side alone. The APP itself is also a key tool for manufacturers to promote targeted promotion and user portraits.
* Accurate promotion may come from app monitoring
Moreover, at present, due to maintenance costs, security, performance and other factors, the experience of mobile web pages is quite different from that of APP. Therefore, it is also understandable to direct users to the APP.
But I also hope that manufacturers can pay more attention to user experience while paying attention to app.
Just like baidu search, the operation of page content folding and jumping APP does affect the normal experience of users.