The case to be shared with you today is: a brine restaurant in Henan, using "one egg" cross-border robbery, made a profit of 1.6 million yuan a year.
<h1 class="pgc-h-arrow-right" data-track="28" > case background:</h1>
Wang Yi, 32 years old, is the owner of this shop, and his business in recent years has been really good enough to be outrageous. It took only 2 years, with this store, i bought a total of two apartments and a good car in Chengdu, which can be said to have earned a pot full of money.
Of course, you must not be misled, although he can make so much money, but this matter, more or less has little to do with its own brine dishes. If you rush to open a brine restaurant, you may end up losing even your pants.
Because the earliest brine shop did not make money, one is that there are more peers who do brine dishes, the competitive pressure is relatively strong, and the other is the problem of store acquisition.
Earliest before I also told you that physical stores usually do profit-making activities, in addition to no meaning, can not attract customers at all, and the biggest drawback is that the discount promotion itself is the behavior of reducing profits, once the number of customers does not go, it basically belongs to the fire self-immolation, that is, we often say that the price war is finally self-destruction.
And the brine shop we are talking about today, at the beginning, the boss did not recognize this problem, other activities will not be done, only 20% off, the result of a year money can not earn a few, but also very tiring.
And the key is that the number of long-term customers is relatively small, so the daily brine dish can not sell, the result is to continue to sell the next day, and finally sell overnight brine dish for a long time, and the business is extremely poor.
Fortunately, there is no invincible road, and finally the boss has another way, only using "an egg", and the result is that this small shop is on fire, what is going on?
<h1 class="pgc-h-arrow-right" data-track="10" > Event Introduction:</h1>
No matter what kind of business you are doing, if you want to make money and get rich, then the problem of draining and obtaining customers must be solved, just stay in the store, wait for customers to come to the door, then in the end it can only be a loss to the end.
Launch activity: the market price of 5.5 yuan eggs, the current price of 3 yuan, providing 50 catties per day.
Eggs this thing can actually be said to be equivalent to rmb, now the mainstream consumables in addition to rice and noodles, to count the largest consumption of eggs, and in recent years, eggs have been fried by all supermarkets are hot, so selling eggs at low prices can definitely cause a sensation.
As soon as this activity was launched, it directly attracted hundreds of customers to the store every day, and with the customer store to "move some hands and feet", the transaction became very simple.
Launch the second activity: each customer will give away 200 yuan per month for free.
The combination of these two activities directly allows this store to have countless customers out of thin air, and also monopolizes the demand for brine dishes from all residents in the vicinity, and the annual profit is more than 1.6 million, where is the specific profit point?
<h1 class="pgc-h-arrow-right" data-track="27" > profit logic:</h1>
The above content is excerpted from my column, specific practice and activities of several profit points, after reading you will know how "thief" the boss is, I have placed in the following column, click on the following column to watch directly, and the column also has more than 300 sets in the column, the current market popular practical cases.
1: The price of eggs is 5.5 yuan, in fact, linked to a farm, the cost can also be controlled at about 3 yuan, so eggs are just a tool we use to do drainage, there is no loss and no profit, just a means of cross-border plundering the market.
50 pounds a day, specially picked in the afternoon when everyone leaves work, for sale, and each person is limited to about 2 pounds, which is equivalent to prompting customers to get the store once every 2-3 days, which is just the perfect connection with their own consumption of brine dishes.
2: When we have a large number of customers, no matter what, the turnover rate will definitely rise. But if you don't do something on the brine, then in the face of such a customer, it is a bit of a waste of market.
Therefore, sending 200 yuan a month is actually a stored value card, and customers can spend 200 yuan in this store every month. Each purchase is deducted by 20% until the deduction is completed.
In the past, we did discount activities, in fact, is a sense of ceremony, the concept of discounts for customers is not very large, even if you discount in the eyes of customers, you just collected a few dollars less from him, and this transaction still exists at any time, customers basically do not have a sense of cherishing.
And now directly to the customer 200 yuan stored value card, as a customer, although you are not giving cash, but because the demand for brine is a foundation, so the heart will always be worried about the 200 yuan.
When there is consumption or when there is no consumer demand, I am also thinking, which brine shop owner owes me 200 yuan. In this case, they will definitely not go to other stores to buy brine dishes.
And each time the deduction of 20%, want to deduct 200 yuan, it is necessary to spend 1000 yuan, even if the profit of the single product becomes less, but you will find that the sales volume is absolutely up.
At the same time, because of the reason of selling eggs at a low price, the number of customers is relatively large, and the queue is more frequent, so that this store, whether in terms of popularity or sales, is better than its peers, and finally it has almost monopolized the brine business nearby, with an annual profit of 1.6 million.