<h1>Tell me the story of "Ultimate Marketing" today. </h1>
Loch Ness Monster Imaginary Map
Back 20 years ago, the "Loch Ness Monster", like the Bermuda Triangle, has long occupied the hottest position in magazine newsstands and pirated book stalls. In the era when the Internet was not yet developed, the way for small partners to understand the world was very limited, and the literature of the local stall became a topic of discussion.
The Loch Ness Monster is the enduring subject matter of stall literature, and the famous "long neck" photo makes many people firmly believe that they have been photographed, can there be fakes? There are really water monsters in the world, maybe that plesiosaur is really alive!
On September 5, 2019, an international DNA expedition team formed by the University of Otago in New Zealand, after careful investigation, finally announced that the Loch Ness Monster in Scotland does not exist, it is likely to be just a giant eel.
<h1>What about good photos? What about plesiosaurs? A large number of eyewitness records over 1,000 years are fake? </h1>
However, using the most advanced DNA testing method, 250 samples were taken from the waters of Loch Ness at different depths, and DNA comparisons and exclusions were found to be inhabited by 15 species of fish in Loch Ness, as well as 3,000 bacteria – without any traces of plesiosaurs, not even catfish and Greenland sharks.
Also, based on the large number of eel DNA found, researchers believe that the long-legendary Loch Ness monster is most likely a giant eel that may be up to 4 meters long.
How to detect things we will not go into more, the following brief chat about the history of the Loch Ness Monster, see how the British ran this super marketing scam.
In the northernmost part of the British British Isles, there is a place called Loch Ness, which is the third largest freshwater lake in the UNITED Kingdom. However, because the water temperature is very low all year round, there are not many creatures in the lake.
St. Coulomb drove away the monster
Almost every deep lake and river in the world has an ancient legend of water monsters, and Loch Ness is no exception. As early as the 7th century AD, when Scotland was still in chaos, and the Vikings of Northern Europe came to rob with axes, Loch Ness had the legend of the water monster. In "The Life of St. Coulomb", which records the life of the Irish monk St. Coulomb, it is specifically mentioned that St. Coulomb came to preach near Loch Ness, heard the local people say that water monsters were rampant, so he carried his "cross staff" to exorcise demons: the power of the Bible and the cross made the water monster very afraid, so he fled.
In the process of Christian mission, such "miracle" stories abound, and it is impossible to know whether St. Coulomb has scared away the monsters. But it is normal for residents near Loch Ness to make a living by fishing and often have accidents. So the fishermen created a magical monster: with a long neck and a huge body, it would knock over fishing boats, attack humans, and eat livestock along the river.
Most of the stories that have circulated before the 7th century have been written by fishermen scaring children into playing by the water's edge – but the legend of the water monster is so alive that it has become a feature of Scotland for thousands of years. If nothing else, this commonplace water monster legend is not paid any attention to at all.
<h1>However, after the accident appeared, after the invention of photography, the era of "having pictures and truth" came. </h1>
In 1933, Lieutenant Rupert Goodell heard the legend of the Loch Ness Monster and collected nearly 10 years of "eyewitness reports" and compiled them into a book. The British in the 19th and early 20th centuries did not skimp on their wisdom to make money, often with some brain-opening or even fabricated marketing methods. Out of a book about water monsters, naturally attracted the attention of ordinary people, Rupert fiercely made a profit.
As a result, circus owner Bertram Mills, who was performing near Loch Ness, bought the book and saw that the future of this famous water monster was bright, so he quickly rubbed the hot spot and offered a reward of 20,000 pounds to catch the Loch Ness monster!
The means of businessmen are still very tricky, taking advantage of the hot water monster of Loch Ness, such a reward will undoubtedly receive more attention. If someone really caught this monster, then the circus would not worry about the audience, even if no one caught it, as soon as the bounty order came out, its own brand was launched.
As a result, a large number of British people gathered in Loch Ness and participated in the action of catching water monsters... It can be said that the first step on the road to fame of the Loch Ness Monster is full of marketing features. It doesn't matter if there are water monsters or not, just pay for it.
<h1>It's not hard to create a hot spot, but it's not so easy to maintain it. </h1>
The most famous photo of the Loch Ness monster
We have reason to think that the circus owner's bounty announcement has attracted a large number of outsiders, some for bounties, some for tourism - the residents near Loch Ness are very surprised to find that this usually deserted place is suddenly lively, and everyone can make money through foreign tourists!
Therefore, the news about the Loch Ness Monster must be constantly renewed. In April 1934, London physician Robert Wilson came to Loch Ness and accidentally took a picture of a water monster, which immediately made the front page of the newspaper. There is a picture and a truth, which shows that the water monster does exist.
Next to the fossil plesiosaur is a photograph of Mary Anning
And according to the image of the photo, it is very similar to the understanding of plesiosaurs in that era. In 19th-century Europe, wealthy people became keen to collect fossils and discover new dinosaurs. Fossil collector Mary Anning discovered the fossils of plesiosaurs in 1821, which was a sensation at the time - people were very interested in this long-necked water overlord, and paleontologists at the time agreed that plesiosaurs had such a long neck that they could be greatly rotated and twisted to facilitate fishing.
But this is not the case, plesiosaurs can not have a straight neck as in the photo, otherwise it will definitely dislocate the vertebrae.
However, at that time, people believed that the appearance of such a photo meant that the water monster was real, and most likely a plesiosaur. For decades, the photograph has appeared in media, books and magazines around the world, and has become the iconic image of the Loch Ness Monster.
<h1>It wasn't until March 1994 that a 90-year-old man named Christian Sperling told the world through Reuters: I'm about to see God, and this matter is not very authentic, in fact, the photo of the Loch Ness Monster is fake! </h1>
Probably that's the toy
It turned out that the old man's stepfather was an excellent hunter, and was inspired by the bounty order to run to Loch Ness to capture the monster. As a result, the old man's stepfather found a series of huge footprints by the lake, so he quickly took a photo and showed off to the outside world.
Unexpectedly, the Daily Mail soon published a rumor-busting article, proving that the footprints were forged by someone with a special base for fixing the parasol... The old man's stepfather was very embarrassed, and the old man's face was lost. So, in retaliation for the news media, he and his stepson built a toy submarine out of plastic, wood and paint, and then exposed the head, neck and dorsal fin of the "water monster" to the water, just as written in the book. They then put the toy submarine in the water and took the picture.
Of course, because the old man's stepfather had just been intimidated by the media, he did not dare to show his face, but found his good friend Robert Wilson to publish this photo. As a result, the Daily Mail really made a big fuss, reporting the story of this photo one after another.
In fact, there is also a "taste of money", because the water monster in the original photo is relatively small, like a toy duck floating on the surface of the water. In order to strengthen the effect, the newspaper cut the photo to make the monster look bigger... As a result, everyone knows that the Loch Ness monster is on fire all over the world.
<h1>Of course, the 90-year-old, who chose to announce the news in 1994, also succeeded in once again bringing fire to the Loch Ness Monster. </h1>
A movie about the Loch Ness Monster
In short, after the appearance of the photograph in 1934, there will be relevant news at regular intervals: in 1962, the United Kingdom established the Loch Ness Phenomenon Investigation Bureau; in 1967 the University of Birmingham conducted a two-week sonar study of Loch Ness; in 1972, the American Academy of Applied Sciences expert Lynes led a team to shoot with an underwater camera, and it is said that a huge flipper foot was photographed; in 1976, the expert conducted sonar research again. An object of about 9.1 metres was found at the bottom of a deep-water lake; in 1987 it cost about £1 million to search for the Loch Ness Monster; in 2003 the BBC funded a research team to search with the latest technology...
No longer continue to list, in short, in a few years, a big move will be made, so that the Loch Ness Monster will once again be on the "global hot search". Even after the news of the fake photos of the water monster was announced in 1994, people continued to search happily. Whether you find it or not, the tourism industry near Loch Ness has been driven...
The water monster brought fire to the tourism industry
So, while the news broke in 2019 that the DNA detection monster doesn't exist, it's impossible to make this legend disappear — in fact, with the rise of the Internet, the Loch Ness Monster has been silent for years. This "DNA test" made it once again on the hot search.
To be sure, in the next few years, there will be news of the Loch Ness Monster, and the British people will not let this famous monster fall.
Because, whether there is a water monster or not is not important, you can make money.